How to be a
Content Super
Hero!
Focus on
me, not
Google
“We want people doing white hat
search engine optimization (or even
no search engine optimization at
all) to be free to fo...
1. Know Your Persona

Know your Persona!
JetBlue’s buyer persona is the low
budget traveler that wants a
comfortable yet affordable flying
option.
#likeaboss
Cathy Compliance
BACKGROUND:
•
•
•
•

Manager in Compliance and Records Management.
Worked at the same company for 3-10 ye...
Cathy Compliance
GOALS:
• Ensure information is accurate.
• Keep process organized & minimize error
• Paperless POD enviro...
Cathy Compliance
REAL QUOTES:
•

“I appreciate the accuracy of information
and the speed at which it is provided.”
“I appr...
Cathy Compliance
MARKETING MESSAGING:
• Information at your fingertips.

ELEVATOR PITCH:
• We give you a hybrid document
m...
2. Create Content they Love
●
●
●
●
●
●

Short Paragraphs
Headers and Subheaders
Images
Internal Links
Bullets
Numbered Lists
Short paragraphs and
internal links
Use relevant images
3. Attract Buzz
Hook your content events
like Valentine's day and
create buzz through social
media.
Call-to-Action
4. Stay Fresh and Relevant
5.
Editorial
Calendar
Your Editorial Calendar
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Become A Content Superhero

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5 Steps to creating remarkable content for your audience.

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Become A Content Superhero

  1. 1. How to be a Content Super Hero!
  2. 2. Focus on me, not Google
  3. 3. “We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites” @MattCutts
  4. 4. 1. Know Your Persona Know your Persona!
  5. 5. JetBlue’s buyer persona is the low budget traveler that wants a comfortable yet affordable flying option. #likeaboss
  6. 6. Cathy Compliance BACKGROUND: • • • • Manager in Compliance and Records Management. Worked at the same company for 3-10 years; employed specifically. Involved in job specific training. Married with 2 children (3 and 5). DEMOGRAPHICS: • • • Skews female Age 30-55 Suburban IDENTIFIERS: • • • Organized Eye for detail Articulate requirements well
  7. 7. Cathy Compliance GOALS: • Ensure information is accurate. • Keep process organized & minimize error • Paperless POD environment CHALLENGES: • General cost reductions • Streamlining POD process • Accurate data collection HOW WE HELP: • Reliable consistent service • Accurate Information • Reduce costs
  8. 8. Cathy Compliance REAL QUOTES: • “I appreciate the accuracy of information and the speed at which it is provided.” “I appreciate the consistent communication until the service is delivered.” • INFORMATION SOURCES: • Google, Internal References COMMON OBJECTIONS: • • I don’t want to have to train the entire company on how to use a new system. I don’t want to have a complex system that is difficult to use or has features we don’t need.
  9. 9. Cathy Compliance MARKETING MESSAGING: • Information at your fingertips. ELEVATOR PITCH: • We give you a hybrid document management solution that supports your proof of delivery process, integrates into your existing software and platforms and is simple to use.
  10. 10. 2. Create Content they Love
  11. 11. ● ● ● ● ● ● Short Paragraphs Headers and Subheaders Images Internal Links Bullets Numbered Lists
  12. 12. Short paragraphs and internal links Use relevant images
  13. 13. 3. Attract Buzz
  14. 14. Hook your content events like Valentine's day and create buzz through social media. Call-to-Action
  15. 15. 4. Stay Fresh and Relevant
  16. 16. 5. Editorial Calendar
  17. 17. Your Editorial Calendar

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