Becoming Emergency 2.0 Ready - using social media for business continuity

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This presentation outlines how organisations can use social media for business continuity to help them better prepare for, respond to and recover from emergencies including:
• Empowering employees with the knowledge of how to use social media in emergencies
• Using social media to establish a temporary remote workforce
• Using social media channels to communicate with stakeholders
• Monitoring the emergency and what is being said to and about your organisation
• Integrating social media in business continuity plans
• How to source the latest social media emergency apps, maps, tools, tips and guidelines
Presented to Continuity Forum, Brisbane, Australia, 5 June 2012

Published in: Business, Technology
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Becoming Emergency 2.0 Ready - using social media for business continuity

  1. 1. Becoming Emergency 2.0 Ready Using social media for business continuity Emergency 2.0 Wiki CEO & Founder Eileen Culleton Continuity Forum 5 June 2012, Brisbane, Australia
  2. 2. OutlineScenario – How an Emergency 2.0 Ready organisation could respond during a disasterEmpowering employees with knowledge of how to use social media in emergenciesUsing social media to establish a temporary remote workforceUsing social media channels to communicate with stakeholdersMonitoring the emergency and what is being said to and about your organisationIntegrating social media in business continuity plansHow to source the latest social media emergency apps, maps, tools, tips and guidelinesQ&A and Discussion 2
  3. 3. The Wiki A new free global resource for using social media and new technologies in emergencies and for sharing knowledge An initiative of Government 2.0 QLD community of practice, Brisbane, Australia Became a not for profit company in Dec 2011 3
  4. 4. Vision To help build resilient communities, empowered with the knowledge to use social media in emergency communications. Emergency agencies Government agencies and schools Community agencies and non profits Business, Media The Public 4
  5. 5. Goals To provide a free global resource for using social media and new technologies in emergencies To provide guidelines on how to utilise social media in all phases of emergency management To facilitate collaboration, knowledge sharing and crowdsourcing across the emergency, government, community, NGO, education, health, business, ICT sectors and media sectors To share news on the latest developments in emergency 2.0 and emergency communications 5
  6. 6. Who are we? Professionals and organisations from all industry sectors across the globe, committed to helping create Emergency 2.0 Ready Communities 6
  7. 7. Where are we? 7
  8. 8. The Wikiwww.emergency20wiki.org/wiki 8
  9. 9. AllianceBusiness Continuity Institute Australasian ChapterLeading the Business Continuity Reference GroupHeaded by Paul Trebilcock, BCI Forum Leader, QLD Chapter 9
  10. 10. Scenario... Is your organisation Emergency 2.0 Ready? 10
  11. 11. Empowering Employees Staff Induction Intranet Emergency Drills Awareness Campaigns eg to coincide with Storm Season 11
  12. 12. Empowering employees Identify hazardshttp://emergency20wiki.org/wiki/index.php/Mapping_tools#Finding_information_on_previous_disasters_and_extreme_weather_events 12
  13. 13. Empowering Employees ‘How to’ videos and resources http://emergency20wiki.org/wiki/index.php/Videos#Flood.2FStorm_Surge 13
  14. 14. Empowering employeesEmergencyApps http://emergency20wiki.org/wiki/index.php/Smartphone_Apps#Volunteering 14
  15. 15. http://emergency20wiki.org/wiki/index.php/Queensland_emergency_agencies_using_social_media#QLD_Alert_Site 15
  16. 16. Empowering Employees #Hashtags on Twitter http://emergency20wiki.org/wiki/index.php/How_to_prepare_for_an_emergency#Twitter 16
  17. 17. Creating a temporaryremote workforce Use an enterprise social network eg http://emergency20wiki.org/wiki/index.php/Emergency_Response_-_Business_Continuity#Yammer 17
  18. 18. Key Tips • Activate groups of key staff that need to collaborate • Undertake roll calls to enable staff to check in • Post important links, photos and videos • Integrate important Twitter updates by using #yam • Use as email when networks are down http://emergency20wiki.org/wiki/index.php/Emergency_Response_-_Business_Continuity#Yammer 18
  19. 19. Key ToolsUse for virtual meetingseg with• staff who are isolated• key stakeholders such Skypeas suppliers http://emergency20wiki.org/wiki/index.php/Emergency_Response_-_Business_Continuity#Yammer 19
  20. 20. Key toolsUse to collaborate virtuallyin real time on documents:• Word documents• Spreadsheets• Forms http://emergency20wiki.org/wiki/index.php/Emergency_Response_-_Business_Continuity#Google_Docs 20
  21. 21. Communicating withstakeholdersUse as a hub forinformation and updates• Link to Emergencyagencies via ‘Likes’• Use the notes page• Add your FAQs• Use for livebroadcasting http://emergency20wiki.org/wiki/index.php/Emergency_Response_-_Business_Continuity#Facebook 21
  22. 22. Communicating with stakeholders Use as a one stop shop for information and updates • Your organisation’s Twitter Integrated websites • Feed from emergency agencies • Forms to collect information • Maps • Photos and videoshttp://emergency20wiki.org/wiki/index.php/Emergency_Response_-_Business_Continuity#Integrated_Websites 22
  23. 23. Communicating withstakeholders• State monitoring hours• Link to Terms & Conditions• State whether you will reply to individual messages.• List popular #hashtags• Post details of your other social media http://emergency20wiki.org/wiki/index.php/Establishing_social_media_channels#Twitter 23
  24. 24. Key toolsUse to gather, visualise andshare data online:• Maps• Timelines• Charts http://emergency20wiki.org/wiki/index.php/Emergency_Response_-_Business_Continuity#Google_Docs 24
  25. 25. Monitoring the emergency #hashtags qldalert.com realtime maps http://emergency20wiki.org/wiki/index.php/Monitoring 25
  26. 26. Monitoring messages to/aboutyour organisation @mentions http://emergency20wiki.org/wiki/index.php/Monitoring 26
  27. 27. Integrating SM in BC Plans Risk Management Business Impact Analysis Incident Response Plan Recovery Plan Exercises Staff Induction Intranet Audits 27
  28. 28. Sourcing the latestSM4EM tips and tools http://emergency20wiki.org/wiki/index.php/Main_Page 28
  29. 29. TwitterTips for BusinessContinuityAwareness Week Tips for the public Emergency apps @emergency20wiki 29
  30. 30. Emergency 2.0 Wiki 30
  31. 31. Find us Wiki: http://emergency20wiki.org/wiki Blog: http://emergency20wiki.org/ LinkedIn: Emergency 2.0 Wiki Twitter: @emergency20wiki 31
  32. 32. Need help?Consulting advisory servicesEducation & training workshops(including in-house)Contact Us:CEO & Founder: Eileenculleton@gmail.com 32
  33. 33. Thank you.Q&A and Discussion... 33
  34. 34. Referenceshttp://emergency20wiki.org/wiki/index.php/Main_Pagehttp://www.google.org/crisisresponse/resources.htmlAll logos and brand references are copyright of theirrespective owners 34

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