The IACC SME Conference, 2013
SME sector of India
SMEs are :
•The backbone of economy
•Contributing
• 45% of the industrial output
• 40% of India’s expo...
Challenges for SMEs
•Limited opportunities for Economies of scaleLimited opportunities for Economies of scale
•Increased d...
SMEs Always Eye @
Marketing in terms of SMEs
“Marketing is telling people what you do”
“Question: As SMEs, do we just want to tell What we d...
Energize your business in a BIG way on a small step…
Start Discussing in
Smaller Forum
Brainstorming/
formulate group
Make...
Energize your business in a BIG way on a small step…
Enhance your understanding of marketing principals that
when implemen...
Marketing Redefined….
Simply stated, marketing is everything you
do to place your product or service in the
hands of poten...
What is Your Product or Service?
Know what you are selling.
If your customer requires a
hole be clear on the type
of hole ...
Who is Your Customer?
• Need Recognition
• Information Search
• Evaluation of Alternatives
• Purchase
• Post-Purchase Beha...
Be Where Your Customers are
• Association Events
• Chamber Events
• Trade Shows
• Business Publications
• Seminars
• Inter...
Internet is Blood of Business
Internet as One of Life's Fundamental Resources
 Air
 Water
 Internet
One of every three ...
Why Go Online?
Online Media is a Powerful & Cheapest tool for
Building yourBrand
Connecting to Consumers
Acquiring New Cus...
How Does the Internet Affect Your Business?
The Web is dramatically influencing consumer behaviour
and changing how your b...
We Spend Lot of Time Online
Website Necessities
Whetheryou’re a
Barber
Plumber
Restaurant owner
Jewellery maker
Massage therapist
Bakery
Medical
Non-p...
Every Businesses Need an
Online Presence
85% of consumers are searching forlocal businesses online. But, there’s a
big num...
Set your Website Goal
A website without a goal is
like a ship without a rudder
What is your website going
to do for you?
Set a SMART goal
S pecific
Measurable
Achievable
Relevant
Time-Bound
Examples of good website goals
To increase email
subscription numbers
by 50% within 6
months
To attract 10 new
online requ...
 How to Identify & Target your
market ?
Make your website
for your market ;
“not foryourself”
Don’t try and appeal to everyone
You will only dilute your
Impact
Why would someone be interested in
your website?
Identify the benefits that your website provides
Who are your competitors targeting?
 Can you target the same
group?
 Is there another untargeted
group?
Can you appeal to this market more
than your competitors?
 What makes yourproduct /Service stand
out?
 Is it realistic t...
Finally: Revisit your website goal
and include any findings
Use Content to Meet
Customer Needs
SEM Vs. SEO – What is
the difference?
"90% of all clicks happen on the 1st
page of
Google results.
If a userdoesn't find what they are looking,
they try again w...
Consumers Use Search Engines
Consumers rely on Google, Yahoo!, and Bing to help them find information,
making these search...
Landing Page Alignment
Promises
 Make sure yourpage title and copy match
why/how yourvisitorarrived
 Make information si...
Search Engine Rank Matters
How well you rank in search engine results significantly affects
whether or not consumers find ...
The Most Important SEO Matrices
Social Media
Amplify YourReach with Social
Social Media Use is on the Rise
Since 2005, social networking has been the fastest-growing
online activity.
66% of adult I...
Consumers Socialize Online
Social networking is one of the most popularactivities
online. Forsome consumers, posting updat...
Consumers “Like” Facebook
There are 155 million Facebook users in the U.S. Over 955
million active monthly users in the wo...
Consumers Socialize on Many
Platforms
LinkedIn plays very important role in reaching decision makers
Youtube helps to crea...
Online Reputation Affects Consumer
Decisions
Online reviews and recommendations are playing an important role in
how consu...
Consumers Engage with Business
Videos Online
Because online videos are becoming more mainstream, consumers are
becoming mo...
DIGITAL MARKETING SERVICES: In Total
Conversion
Digital Literacy In India
The numberof active internet users in India grew with 38%
in comparison with last year, reaching...
"No w this is no t the e nd. It is no t
e ve n the be g inning o f the e nd. But
it is, pe rhaps, theendof the
beginning. ...
E-MERCHANT’S SERVICES FOCUS
QuestionsQuestions
PleasePlease
Presented by:Presented by:
Shakir AliShakir Ali
+91-9849256286+91-9849256286
shakir@emerch...
Indo Arab Chamber of Commerce (IACC) Work Shop on Use of Digital Marketing as Lead Generation process for Small & Medium E...
Indo Arab Chamber of Commerce (IACC) Work Shop on Use of Digital Marketing as Lead Generation process for Small & Medium E...
Indo Arab Chamber of Commerce (IACC) Work Shop on Use of Digital Marketing as Lead Generation process for Small & Medium E...
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Indo Arab Chamber of Commerce (IACC) Work Shop on Use of Digital Marketing as Lead Generation process for Small & Medium Enterprises (MSME) by Shakir Ali - eMerchant Digital

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eMerchant Digital Solutions Managing director Mr Shakir Ali providing valuable information and suggestions on digital marketing for Small & Medium Enterprises and how to promote business in online and Online lead Generation Process. for More info visit us http://www.emerchantdigital.com/ or call 91-40-23300827

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Indo Arab Chamber of Commerce (IACC) Work Shop on Use of Digital Marketing as Lead Generation process for Small & Medium Enterprises (MSME) by Shakir Ali - eMerchant Digital

  1. 1. The IACC SME Conference, 2013
  2. 2. SME sector of India SMEs are : •The backbone of economy •Contributing • 45% of the industrial output • 40% of India’s exports • employing 60 million people • create 1.3 million jobs every year and • produce more than 8000 quality products for the Indian and international markets. •With approximately 30 million SMEs in India, 12 million people expected to join the workforce in next 3 years and the sector growing at a rate of 8% per year
  3. 3. Challenges for SMEs •Limited opportunities for Economies of scaleLimited opportunities for Economies of scale •Increased development cost, low profitsIncreased development cost, low profits •Losing customers, repeat orderLosing customers, repeat order •Higher cost of marketingHigher cost of marketing •Hope: if we get more orders, our problem will be solved.Hope: if we get more orders, our problem will be solved. •Fact: Not able to get…..How shall we??Fact: Not able to get…..How shall we??
  4. 4. SMEs Always Eye @
  5. 5. Marketing in terms of SMEs “Marketing is telling people what you do” “Question: As SMEs, do we just want to tell What we do?” Small Baby always takes small steps. No one knows that he/ she will be winner of 100m Gold Medal in Olympic. Do we??
  6. 6. Energize your business in a BIG way on a small step… Start Discussing in Smaller Forum Brainstorming/ formulate group Make Small Business Plan
  7. 7. Energize your business in a BIG way on a small step… Enhance your understanding of marketing principals that when implemented, will increase awareness of your company and will help increase sales.
  8. 8. Marketing Redefined…. Simply stated, marketing is everything you do to place your product or service in the hands of potential customers.
  9. 9. What is Your Product or Service? Know what you are selling. If your customer requires a hole be clear on the type of hole required. What is the need and how will you meet that need.
  10. 10. Who is Your Customer? • Need Recognition • Information Search • Evaluation of Alternatives • Purchase • Post-Purchase Behavior DECISION-MAKING PROCESS • Initiator • Influencers/Evaluators • Gatekeepers • Decider • Purchaser • Users BUYING ROLES Think about who are the gatekeepers, influencers and what role they play. Political, economic , social and technological parameters apply.
  11. 11. Be Where Your Customers are • Association Events • Chamber Events • Trade Shows • Business Publications • Seminars • Internet
  12. 12. Internet is Blood of Business Internet as One of Life's Fundamental Resources  Air  Water  Internet One of every three college students and employees surveyed globally (33%) believes the Internet is a fundamental resource for the human race
  13. 13. Why Go Online? Online Media is a Powerful & Cheapest tool for Building yourBrand Connecting to Consumers Acquiring New Customers 24/7/365 Update Information Quickly Improve Communication
  14. 14. How Does the Internet Affect Your Business? The Web is dramatically influencing consumer behaviour and changing how your business connects with potential customers. Web presence that allows Consumers to find you Connect with you Support you Do business with you online. This isn’t just a trend. It’s a new way of doing business.
  15. 15. We Spend Lot of Time Online
  16. 16. Website Necessities Whetheryou’re a Barber Plumber Restaurant owner Jewellery maker Massage therapist Bakery Medical Non-profit organization Or“ YourKind of Organization” A website is extremely essential in today’s viral digital World.
  17. 17. Every Businesses Need an Online Presence 85% of consumers are searching forlocal businesses online. But, there’s a big numberof small businesses that might not show up online. Consumers Searching forLocal Businesses Online Small Businesses Without a Website Small Businesses That Don’t Show Up in Search Results
  18. 18. Set your Website Goal A website without a goal is like a ship without a rudder
  19. 19. What is your website going to do for you? Set a SMART goal S pecific Measurable Achievable Relevant Time-Bound
  20. 20. Examples of good website goals To increase email subscription numbers by 50% within 6 months To attract 10 new online requests for services perweek To sell Products online with a total value of US$5,000 PerMonth
  21. 21.  How to Identify & Target your market ? Make your website for your market ; “not foryourself”
  22. 22. Don’t try and appeal to everyone You will only dilute your Impact
  23. 23. Why would someone be interested in your website? Identify the benefits that your website provides
  24. 24. Who are your competitors targeting?  Can you target the same group?  Is there another untargeted group?
  25. 25. Can you appeal to this market more than your competitors?  What makes yourproduct /Service stand out?  Is it realistic to enterthis market?
  26. 26. Finally: Revisit your website goal and include any findings
  27. 27. Use Content to Meet Customer Needs
  28. 28. SEM Vs. SEO – What is the difference?
  29. 29. "90% of all clicks happen on the 1st page of Google results. If a userdoesn't find what they are looking, they try again with a different keyword."
  30. 30. Consumers Use Search Engines Consumers rely on Google, Yahoo!, and Bing to help them find information, making these search engines important tools in your online marketing strategy. Meet Customer Needs with the “RIGHT CONTENT”
  31. 31. Landing Page Alignment Promises  Make sure yourpage title and copy match why/how yourvisitorarrived  Make information simple to access  If coming through paid search ordisplay ads, make sure content lookand feel match
  32. 32. Search Engine Rank Matters How well you rank in search engine results significantly affects whether or not consumers find your business, products, and services. Both paid search advertising and organic search engine optimization are essential tools to help you show up in search engine results.
  33. 33. The Most Important SEO Matrices
  34. 34. Social Media Amplify YourReach with Social
  35. 35. Social Media Use is on the Rise Since 2005, social networking has been the fastest-growing online activity. 66% of adult Internet users access social media. It was ONLY 8% of online adults using social media in 2005. Now …..
  36. 36. Consumers Socialize Online Social networking is one of the most popularactivities online. Forsome consumers, posting updates to their social media profiles has become part of theirdaily routines. People are engaging on social media.
  37. 37. Consumers “Like” Facebook There are 155 million Facebook users in the U.S. Over 955 million active monthly users in the world. Chances are, many people in your target marketing audience are using Facebook. No matterwho yourtarget audience is, Facebookis a good place to target yourmessages and connect with consumers.
  38. 38. Consumers Socialize on Many Platforms LinkedIn plays very important role in reaching decision makers Youtube helps to create awareness and use it for Facebook
  39. 39. Online Reputation Affects Consumer Decisions Online reviews and recommendations are playing an important role in how consumers make theirpurchasing decisions. 7 out of 10 Consumers said they trust online reviews as much as personal recommendations. 5 out of 10 Consumers said they were more likely to use a local business that has a positive reputation.
  40. 40. Consumers Engage with Business Videos Online Because online videos are becoming more mainstream, consumers are becoming more willing to watch them to get the information they want. 8.5 out of 10 People may watch a video if it contains product information. 8.7 out of 10 People reported they may watch demonstrations of a product.
  41. 41. DIGITAL MARKETING SERVICES: In Total
  42. 42. Conversion
  43. 43. Digital Literacy In India The numberof active internet users in India grew with 38% in comparison with last year, reaching 75 million in 2012.
  44. 44. "No w this is no t the e nd. It is no t e ve n the be g inning o f the e nd. But it is, pe rhaps, theendof the beginning. " — Winston Churchill It’s your turn now!! The Digital Movement Just Begun?
  45. 45. E-MERCHANT’S SERVICES FOCUS
  46. 46. QuestionsQuestions PleasePlease Presented by:Presented by: Shakir AliShakir Ali +91-9849256286+91-9849256286 shakir@emerchantdigital.comshakir@emerchantdigital.com

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