Radical Capabilities


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RADical Group Capabilities

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Radical Capabilities

  1. 1. Radical Group Capabilities
  2. 2. Who Is Radical Group? <ul><li>Senior management team with more than 20 years of expertise in defining reimbursement strategy and business planning </li></ul><ul><li>Launched over 20 pharmaceutical and biotech products </li></ul><ul><ul><li>Lifecycle management and portfolio planning </li></ul></ul><ul><ul><li>Experience in all managed markets segments </li></ul></ul><ul><ul><ul><li>Medicare, Medicaid, Commercial, LTC, Hospital, Specialty pharmacy, PBM </li></ul></ul></ul><ul><ul><li>Extensive database and relationships with medical policy and P&T decision makers </li></ul></ul><ul><ul><li>Applied learning from top companies for reimbursement strategic planning </li></ul></ul>
  3. 3. What Makes Radical Group Different? <ul><li>Radical Group focuses exclusively on managed markets </li></ul><ul><li>We consolidate MM activities that are often farmed out to multiple vendors </li></ul><ul><ul><li>Business Planning and Strategic Development </li></ul></ul><ul><ul><li>Influence Mapping and Segmentation Analysis </li></ul></ul><ul><ul><li>Market Research and War Games </li></ul></ul><ul><ul><li>Unique Advisory Forums </li></ul></ul><ul><ul><li>Managed Care Training </li></ul></ul><ul><ul><li>Tactical Development and Production </li></ul></ul><ul><ul><li>MM Publication Planning and Advertising </li></ul></ul>
  4. 4. What We Can Offer You <ul><li>We understand the complexities of specialty pharmaceutical and biotech products </li></ul><ul><li>We have experience from both the industry and consulting perspectives </li></ul><ul><li>We have extensive experience and understand the managed care landscapes for: </li></ul><ul><ul><li>Injected and Infused Biologics </li></ul></ul><ul><ul><li>Oncology </li></ul></ul><ul><ul><li>Rheumatology </li></ul></ul><ul><ul><li>Woman’s Health </li></ul></ul><ul><ul><li>Gastroenterology </li></ul></ul><ul><ul><li>Neurology </li></ul></ul><ul><ul><li>Immunology </li></ul></ul><ul><ul><li>Diabetes </li></ul></ul>
  5. 5. Our Strategic Planning Approach Understand the Key External Factors that will influence reimbursement marketplace Identify the Strategic Imperatives Leverage internal experience that can influence coverage and Reimbursement success Align tactical execution with strategic imperatives
  6. 6. Market Research Capabilities: From Primary Qualitative Studies to Secondary Quantitative Significance <ul><li>Customized In-depth-interviews </li></ul><ul><ul><li>Product Profile Feedback </li></ul></ul><ul><ul><li>Pricing and Contracting </li></ul></ul><ul><ul><li>Competitive Intelligence </li></ul></ul><ul><ul><li>Scenario Planning </li></ul></ul><ul><li>Focus Group panels for messaging and positioning research </li></ul><ul><li>“ Gut Check” research with 24-48 hour turn-around </li></ul><ul><li>Forecasting/Modeling with secondary market data </li></ul><ul><li>Outcomes data analysis </li></ul>
  7. 7. Qualified Database of Thousands of MM Customers <ul><li>Managed care </li></ul><ul><ul><li>Health plans </li></ul></ul><ul><ul><ul><li>Medical Directors </li></ul></ul></ul><ul><ul><ul><li>Pharmacy Directors </li></ul></ul></ul><ul><ul><li>PBMs </li></ul></ul><ul><ul><li>Health systems </li></ul></ul><ul><ul><li>Specialty pharmacy </li></ul></ul><ul><ul><li>VA/DoD </li></ul></ul><ul><ul><li>Wholesalers/distributors </li></ul></ul><ul><li>Hospitals </li></ul><ul><ul><li>Pharmacy </li></ul></ul><ul><ul><li>Nursing homes/long-term care </li></ul></ul><ul><ul><li>Home healthcare </li></ul></ul><ul><li>Practices </li></ul><ul><ul><li>Physicians </li></ul></ul><ul><ul><li>Office Managers </li></ul></ul><ul><li>Other </li></ul><ul><ul><li>Retail pharmacy </li></ul></ul>
  8. 8. Turning Strategy Into Tactics
  9. 9. Medical and Pharmacy Directors’ Summit: Put Payers to Work for Your Brand <ul><li>Evaluate clinical messages to determine what Medical and Pharmacy Directors find most valuable </li></ul><ul><li>Determine the most meaningful economic or </li></ul><ul><li>cost-effectiveness strategy </li></ul><ul><li>Understand how your product can maximize </li></ul><ul><li>formulary access and minimize utilization </li></ul><ul><li>restrictions </li></ul><ul><li>Utilize feedback to design effective </li></ul><ul><li>messaging and/or clinical study design </li></ul>
  10. 10. Community Payer Advisors: Identifying the Missing Link Managed Care Formulary Decisions Safety and Efficacy Community Physician Influence Literature, Publications, Compendia FDA Label Indications Pricing and Contracting Competition Demand/ Utilization
  11. 11. Community Payer Advisors (CPAs) <ul><li>Who are they and why are they important? </li></ul><ul><ul><li>They are local specialists that are contracted providers for the Payer </li></ul></ul><ul><ul><li>They advise P&T and Medical Policy Committees </li></ul></ul><ul><ul><li>They are chosen to represent the prevailing local/regional medical opinion regarding new therapeutic options </li></ul></ul><ul><ul><li>Selection criteria is extremely variable </li></ul></ul>They may know a lot, or very little about a particular product, class of product or specific disease
  12. 12. Primary Payer Market Research Primary Provider Market Research Identification Verification Secondary Market Research (Identified Providers Only) Scrubbing Match identified providers against AMA database Integration Overlay all additional data (Prescribing, Formulary, Market Share, Co-pay, etc) The Process
  13. 13. Welcome Screen
  14. 14. Selection Screen
  15. 15. Payer Profile
  16. 16. Advisor Profile
  17. 17. AM Slide Presentations and Training Guides: Implement Effective Payer Programs and Training <ul><li>Create flexible and effective presentations for account managers </li></ul><ul><li>Develop programs with the capacity to be updated with the newest data </li></ul><ul><li>Communicate the “value proposition” </li></ul><ul><li>Provide speaker’s notes to ensure consistent message delivery </li></ul>
  18. 18. Account Manager Training Guides
  19. 19. Clinical Compendium: Deliver Evidence-Based Support Monograph Series Publications Abstracts and Posters
  20. 20. Clinical Resource Guide
  21. 21. Value Brochure: Demonstrate the Value Proposition to Payers
  22. 22. Electronic Carrier: Present Published Data in an Engaging Format <ul><li>Internet-based KOL review of a breakthrough publication </li></ul><ul><ul><li>Provide reflective commentary by stakeholders </li></ul></ul><ul><ul><li>Include practical tools to share with providers </li></ul></ul>
  23. 24. Publication Planning: Manage Strategic Planning and Copy Development <ul><li>Create peer reviewed articles to offer to Pharmacy Directors </li></ul><ul><li>Drive message so that P&T decision makers know the need for new treatment options </li></ul><ul><li>Radical Group has published in multiple MC magazines </li></ul>
  24. 25. MC Publications: Drive Awareness to P&T Decision Makers
  25. 26. <ul><li>Multidisciplinary Roundtable with Payers, MDs, Nurses, Specialty Pharmacy </li></ul><ul><ul><li>Discussion around benefits of oral vs. </li></ul></ul><ul><ul><li>IV therapy with cost-benefit analysis </li></ul></ul><ul><ul><li>White paper for publication for use </li></ul></ul><ul><ul><li>with AM </li></ul></ul>Roundtable/White Papers: Gain Multidisciplinary Support
  26. 27. Minority Visual Aid for Medicaid: Segment Communications
  27. 28. Direct to Payer Materials: Launch Material
  28. 29. Thank you for your time!