Differentiating Your Telecom Cloud


Published on

Published in: Technology, Business
  • Be the first to comment

Differentiating Your Telecom Cloud

  1. 1. DIFFERENTIATING YOUR TELECOM CLOUD Eduardo Méndez Polo Telefonica
  2. 2. TELEFONICA INTRODUCTION Eduardo Méndez Polo Telefonica 2
  3. 3. Telefónica is a reference in the Latin American Telco market … Accesses December 2011 (million) Brazil: 87.2 Argentina: 23.0 Mexico: 20.5 Peru: 18.8 Colombia: 13.8 Chile: 12.7 Venezuela: 10.4 Central America: 8.1 Ecuador: 4.5 Uruguay: 1.8 Total Accesses 201 Mill. Notes: - Central America includes Guatemala, Panama, El Salvador, Nicaragua and Costa Rica - Total accesses figure includes Narrowband Internet accesses of Terra Brazil and Terra Colombia, and Broadband Internet accesses of Terra Brazil, Telefónica de Argentina, Terra Guatemala and Terra Mexico Eduardo Méndez Polo Telefonica
  4. 4. … and has achieved a relevant scale in Europe Accesses December 2011 (million) Spain: 47.1 Germany: 24.5 United Kindom: 23.0 Czech Republic: 7.8 Ireland: 1.6 Slovakia: 1.2 Total Accesses 105 Mill. Eduardo Méndez Polo Telefonica
  5. 5. The value of Telefónica is recognised by the markets, ranking among the Top 10 in Worldwide Telco sector ranking by market worldwide the Telco sector cap (Million Euros) 165,747 China Mobile 138,880 at&t 102,541 Vodafone 81,310 Verizon 71,477 América Móvil Telefónica 56,069 NTT DoCoMo 54,443 NTT Deutsche Telekom China Telecom Source: Bloomberg 03/31/2012 Eduardo Méndez Polo Telefonica 45,103 39,168 33,620 1st European integrated Telco by market capitalisation
  6. 6. Different organizations have recognized our commitment with social corporate 2 in Telco Sector 2011. Best practice in: sustainability Risk Management Model Corporate nd     Global Environmental Management System Global Policy Responsibility Suppliers Impact of ICT in communities Best practice in Corporate Responsibility Carbon Disclosure Project: Signed by 551 institutional investors, with assets of US$71 trillion. CDP Global 500 Report examines the carbon reduction activities at the world’s largest public corporations Telefónica Leader in Telco Sector Included in FTSE4Good Index in 2011, an index that measure the performance of companies that meet globally recognized corporate responsibility standards Eduardo Méndez Polo Telefonica
  7. 7. CLOUD at TELEFONICA Eduardo Méndez Polo Telefonica 7
  8. 8. Telefonica Cloud Services Virtual Data Center service provides Infrastructure as a Service (IaaS) as an integral solution to meet customer demands in IT: servers, storage, security, communications, monitoring, administration and backup. And all through a powerful Self-Management Portal (TCloud Portal). Aplicateca is a marketplace Productivity Suite: bringing for applications (pay per use or subscription) offering a reliable, supported and one only entry point. together cloud versions of Microsoft/IBM most trusted communications and collaboration products with the latest version of the desktop suite for business of all sizes. Terabox is online storage with a simple and powerful web interface to access anywhere and anytime, with multimedia albums & able to play/stream multimedia content with on-line players. 3GBox is a 3G dongle that provides unlimited network storage with the ease of use of a conventional memory pen-drive. Cloudphone is a managed service for corporations (MNC, Large Corporations, Middle Businesses) that covers the whole lifecycle (Configuration, deployment, security, access control, updates, removal) of virtual devices (Operating System + Applications + Data + User Subscription of Voice & Data) deployed in a pay-as-you-go model (to be defined: Monthly fee per user, device, download, profile) . Eduardo Méndez Polo Telefonica 8 Virtual Desktop service delivers PCs as a Service, including Operating Systems, user data and collaboration/ productivity applications, through the network, driving away complexity from the user (and devices) to the network.
  9. 9. The Cloud Market Scenario is Complicated + local providers… too many competitors? Eduardo Méndez Polo Telefonica 9
  10. 10. Bad Signs: Gartner Hype Cycles 2008 2009 2010 2011 Eduardo Méndez Polo Telefonica 10
  11. 11. Bad Signs: We Still Have Too Much Confusion Around http://dilbert.com/dyn/str_strip/000000000/00000000/0000000/100000/00000/9000/700/109703/109703.strip.gif Eduardo Méndez Polo Telefonica 11
  12. 12. Bad Signs: High Impact Failures        Lightnings Power Outages Connectivity Issues Data Losses Unauthorized Accesses Tricky SLAs … Eduardo Méndez Polo Telefonica 12
  13. 13. Bad Signs: Service Replacement Users’ communication minutes are moving from telco services to cloud services. Cloud based communication services — voice over IP (VoIP), unifiedcommunications-as-a-service (UCaaS), and social networking — are rapidly displacing traditional telco revenues from services like traditional voice calls, SMS, and mobile roaming. New entrants are increasingly the communication service providers of choice for consumer and business customers alike. Their offerings siphon customers, minutes, and spending away from traditional telco services; eventually, voice and messaging services will move almost entirely into the cloud. Telcos As Cloud Rainmakers Forrester, march 14, 2012 Eduardo Méndez Polo Telefonica 13
  14. 14. ? Eduardo Méndez Polo Telefonica 14
  15. 15. Good Signs: Cloud Market Forecasts Billion $ Spending Predicted for Year CISCO 43 2013 AMI PARTNERS 100 2014 IDC 72,8 2015 IBM 88,5 2015 HIS 100 2015 MarketsAndMarkets 121,1 2015 GARTNER 176,8 2015 BAIN 150 2020 FORRESTER 240 2020 Eduardo Méndez Polo Telefonica 15
  16. 16. Good Signs: CIO Dilemmas are Still There  75% - 80% of IT budget is needed to maintain legacy. Only 20% - 25% for new projects.  The average workload is 15% of deployed computing capacity.  The average timeframe for regular infrastructure deployment is 2-3 months. Dilbert Calendar App Screenshot By Metranome Inc. Eduardo Méndez Polo Telefonica 16
  17. 17. Maturity Service Level IT Operations Developers Business Early Adopters Eduardo Méndez Polo Telefonica 17 Fast and Cheap Deployments Looking for… Good Signs: Who Is Driving Cloud Adoption?
  18. 18. What Are Cloud Customers Willing to Pay For? Source: Gartner IT Key Metrics Data 2012 Eduardo Méndez Polo Telefonica 18
  19. 19. Yes But…What Are The Outsourced Services? Communications SaaS VDI SaaS IaaS SaaS Source: Gartner IT Key Metrics Data 2012 Eduardo Méndez Polo Telefonica 19
  20. 20. For telcos that have long been looking to fuse communications technology with IT services, cloud computing provides a model that plays to a number of their core strengths, in particular through the utilization of communications networks as a delivery mechanism. As demonstrated by Apple and Google's dominance over the consumer applications and services market, the ability to provide a "one-stop shop" for an enterprise's entire range of IT and communications needs will be fundamental in attracting enterprises to a service. OVUM “Enabling Telco Cloud Services” (OT00056-001) Eduardo Méndez Polo Telefonica 20
  21. 21. Why Is There a Room For Telcos? Source: Gartner IT Key Metrics Data 2012 Eduardo Méndez Polo Telefonica 21
  22. 22. Some Key Drivers Infrastructure Infrastructure Management N Y Y IO C T C N N C Ea A Internal Purchase IIE C F Capacity black box IIC F F IS F F T E party cloud E Third A S with own brand Internal Capacity T S Third party O C Third parties SaaS & App. Store Eduardo Méndez Polo Telefonica Customer Service 22
  23. 23. Cloud Stack and Customers SaaS External Customers PaaS IaaS Eduardo Méndez Polo Telefonica 23 Internal Customers Computing Storage Network
  24. 24. Not Only One Size Fits All Blackbox Product Internal VAS Deployment Internal IT Usage Adapt to Customer Needs Enterprise Eduardo Méndez Polo Telefonica SMB 24 Individuals
  25. 25. Adaptation Public / Private Portfolio Data Migration Compliance Reqs. Integration with IT Data Protection Eduardo Méndez Polo Telefonica SLA Datacenter Location Industries 25
  26. 26. Cloud Dimensions Source: open cloud manifesto Eduardo Méndez Polo Telefonica 26
  27. 27. Eduardo Méndez Polo Telefonica 27 The Archives of Ontario Visual Database
  28. 28. Customer Cloud Strategies PWC Navigating the Cloud Eduardo Méndez Polo Telefonica 28
  29. 29. Customer Satisfaction PWC Navigating the Cloud Eduardo Méndez Polo Telefonica 29
  30. 30. It is All About Service IBM Academy of Technology Survey: Cloud computing insights from110 implementation projects Eduardo Méndez Polo Telefonica 30
  31. 31. We Know What We Have To Do     CoBIT 4.1 ITIL / ISO 20000 ISO 27001 US NIST 800-53 Copyright © 2011 Cloud Security Alliance Hoja de cálculo de Microsoft Excel 97-200 Eduardo Méndez Polo Telefonica 31
  32. 32. Service Level Management    Service Portfolio Management Configuration Management Support          Incident Management Problem Management Release Management Change Management Asset Management Capacity Management Performance Management Risk Management Security Management Eduardo Méndez Polo Telefonica itSMF 32
  33. 33. How can Operators Differentiate? TRUST Have you tried turning it off and on again? The IT Crowd, Channel 4 UK Eduardo Méndez Polo Telefonica 33
  34. 34. Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality. Peter Drucker, “Innovation and Entrepreneurship” Eduardo Méndez Polo Telefonica 34
  35. 35. The Service Path to Cloud Virtualization 1. Consolidation Resource Management Private Cloud Public Cloud RISK MANAGEMENT STEPS Computing is not a technology “CloudINTO CLOUD Define Cloud Strategy and Identify be turned 1. Verify process and applications that can just your Starting on overnight” Point independence. 1. ROI analysis. 2. Integrations are accurately defined. 2. Define security & compliance requirements 3. Security levels Peter Tseronis, deputy associate CIO are properly identified. 4. Enterprise Define the plan of the Energy Department and architecture is healthy. 1. Sizing: Just a pair of web apps or thechairman of the Dependence on communications. whole IT dept.? 5. 2. Management tools. 6. Cost. US Federal Cloud Computing Advisory Council 3. Failover, High Availability and Load Balance tools. 3. Resources: Be sure you have the best professionals 2. 7. Application migrations 4. Define Phases 3. Set up Service Management and Quality Assurance 4. Test 5. Prepare the handling to migrated site Eduardo Méndez Polo Telefonica 35
  36. 36. Not All the Providers Provide The Same http://my-inner-voice.blogspot.com/2011/02/here-are-results.html Eduardo Méndez Polo Telefonica 36
  37. 37. The Cloud Market Scenario is Complicated More individuals are born than can possibly survive. The slightest advantage in one being over those with which it comes into competition, or better adaptation in however slight a degree to the surrounding physical conditions, will turn the balance. Charles R. Darwin The Origin of Species, c. 14 + local providers… too many competitors? Eduardo Méndez Polo Telefonica 37
  38. 38. Contact: emendezpolo@gmail.com Eduardo Méndez Polo Telefonica 38
  39. 39. From Pottery to Ceramics Cheap Popular Serial Professional (99%) Technology as change driver Usage - Users - Usability - Utility User (1%) Expensive Exclusive Unique Artisan (99%) Advance • Time • Tecnology • Specializa tion Eduardo Méndez Polo Telefonica 40 Expensive Exclusive Unique Source: Luis Miguel Rosa, EXIN
  40. 40. From Infrastructure to Service Cheap Popular Serial Profesional (99%) Technology as change driver Usage - Users - Usability - Utility User (99%) Expensive Exclusive Unique Artisan (1%) Advance • Time • Tecnology • Specializa tion Eduardo Méndez Polo Telefonica 41 Expensive Exclusive Unique Source: Luis Miguel Rosa, EXIN