Cloud Billing: Enabling consumers for pay for what they use


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Telecom Clouds cannot compete directly with ISP Clouds. They must build a new market space by serving customers

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Cloud Billing: Enabling consumers for pay for what they use

  2. 2. The Cloud Market Scenario is Complicated + local providers… too many competitors? 3
  3. 3. Bad Signs: Gartner Hype Cycles 2008 2009 2010 2011 4
  4. 4. Bad Signs: High Impact Failures • Lightnings • Power Outages • Connectivity Issues • Data Losses • Unauthorized Accesses • Tricky SLAs • … The Scream, Edvard Munch (National Gallery, Oslo) 5
  5. 5. Good Signs: Cloud Market Forecasts Billion $ Spending Predicted for Year CISCO 43 2013 AMI PARTNERS 100 2014 IDC 72,8 2015 IBM 88,5 2015 HIS 100 2015 MarketsAndMarkets 121,1 2015 GARTNER 176,8 2015 BAIN 150 2020 FORRESTER 240 2020 6
  6. 6. Good Signs: CIO Troubles are Still There • 75% - 80% of IT budget is needed to maintain legacy. Only 20% - 25% for new projects. • The average workload is 15% of deployed computing capacity. • The average timeframe for regular infrastructure deployment is 2-3 months. Dilbert Calendar App Screenshot by Metranome Inc. Dilbert by Scott Adams 7
  7. 7. Good Signs: Who Is Driving Cloud Adoption? Service Level IT Operations Developers Business Early Adopters 8 Fast and Cheap Deployments Looking for… Maturity
  8. 8. For telcos that have long been looking to fuse communications technology with IT services, cloud computing provides a model that plays to a number of their core strengths, in particular through the utilization of communications networks as a delivery mechanism. As demonstrated by Apple and Google's dominance over the consumer applications and services market, the ability to provide a "one-stop shop" for an enterprise's entire range of IT and communications needs will be fundamental in attracting enterprises to a service. OVUM “Enabling Telco Cloud Services” (OT00056-001) 9
  9. 9. Cloud Stack and Customers SaaS External Customers PaaS IaaS 10 Internal Services Computing Storage Network
  10. 10. Not Only One Size Fits All Blackbox Product Internal VAS Deployment Internal IT Usage Adapt to Customer Needs Enterprise SMB 11 Individuals
  11. 11. Customer Satisfaction PWC 12 Navigating the Cloud
  12. 12. We Know What We Have To Do     CoBIT 4.1 ITIL / ISO 20000 ISO 27001 US NIST 800-53 Copyright © 2011 Cloud Security Alliance 13 13
  13. 13. Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality. Peter Drucker, “Innovation and Entrepreneurship” 14
  14. 14. The Service Path to Cloud Virtualization Consolidation Resource Management Private Cloud Public Cloud “Cloud STEPS INTO CLOUD 1. Computing is not aMANAGEMENT RISK technology Define Cloud Strategy and Identify your Starting Point that can just be turned 1. Verify process and applications independence. on overnight” 1. ROI analysis. 2. Define security & compliance requirements 3. Resources: Be sure you have the best professionals 2. 2. Integrations are accurately defined. 3. Security levels are properly identified. Define the plan 4. Enterprise architecture is healthy. Peter Tseronis, deputy associate CIO 1. Sizing: Just a pair of web apps or the whole IT dept.? 5. Dependence 2. Management tools. of the Energy Department and on communications. 3. Failover, High Availability and Load Balance tools. 6. chairman of the Cost. 4. Define Phases 7. Application migrations 3. US Federal Cloud Computing Set up Service Management and Quality Assurance 4. Test 5. Prepare the handling to migrated site 15 Advisory Council
  15. 15. Cloud Billing Alternatives Per Resource Consumed (Cost Center)  Processor  Memory  Virtual Machine  Bandwidth  Storage  Vlans  Virtual Datacenters  … 16 Resource Billing simple Unadaptable complex Difficult to understand flat rates Expensive for customers Unprofitable discounts 16
  16. 16. Cloud Billing Alternatives Per Service (Profit Center)          Availability Rate Transactions Processed Revenue share Tech Support Class EASY TO DIFFICULT TO UNDERSTAND IMPLEMENT Security Level The Creation of Adam Customer Care Tickets M. Buonarotti, Sixtine Chapel QoS Services: Integration, Backup & Restore, Optimization… Services-aaS: CRM-aaS, Billing-aaS, Tech Support-aaS… 17 17
  17. 17. The Cloud Market Scenario is Complicated More individuals are born than can possibly survive. The slightest advantage in one being over those with which it comes into competition, or better adaptation in however slight a degree to the surrounding physical conditions, will turn the balance. Charles R. Darwin The Origin of Species, c. 14 + local providers… too many competitors? 18
  18. 18. Contact: