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E-Mediat: Day 2 Networked Nonprofit


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E-Mediat: Day 2 Networked Nonprofit

  1. 1. Train the TrainersDay 2:The Networked Nonprofit<br />Translating to an Arabic NGO Context<br />Beth Kanter, Co-Author, The Networked Nonprofit<br />This project is managed by Institute for International Institute for Education (IIE)Sponsored by the U.S. Department of State Middle East Partnership Initiative (MEPI)<br />
  2. 2. Learning Objectives<br /><ul><li>To understand the six principles of “being” a Networked Nonprofit
  3. 3. To translate useful concepts to an Arabic NGO local context
  4. 4. To identify ways to integrate Networked Nonprofit principles into social media training/coaching as appropriate</li></li></ul><li>Agenda<br />9:00-9:45 Welcome and Icebreaker Framing, Overnight Thoughts<br />9:45-10:30 Networked Nonprofit Overview<br />10:45-11:30 Social Culture<br />11:30-Noon Simplicity<br />Lunch<br />1-1:45 Listening, Engaging, and Building Relationships<br />1:45-2:15 Transparency and Free Agents2:30-3:30 Laptop/Blogging Time<br />3:30-4:00 Reflection and Closing<br />#emediat<br />
  5. 5. Training Techniques<br />Presentation<br />Activity<br />Discussion<br />Laptop Time<br />
  6. 6. Write on a sticky note …..<br />What was your key reflection yesterday?<br />What are you most curious about for today?<br />Activity<br />Overnight Reflections<br />
  7. 7. IcebreakerDay 2: TranslationIs there an Arabic word for that?<br />Activity<br />
  8. 8. Instructions<br />The next couple of slides are social media sites and taglines. <br />Find a partner. Is there an Arabic word for that? What does the transliteration look like in Arabic?<br />For each slide, find a different partner<br />Activity<br />
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  13. 13. YouTube allows billions of people to discover, watch and share originally-created videos. <br />
  14. 14. Definition: Networked Nonprofits<br />Networked Nonprofits are simple, agile, and transparent NGOS that allow insiders to get out and outsiders to get in. They are experts at using social media tools to make the world a better place. Networked Nonprofits first must “be” before they can “do.” For some NGOS, it means changing the way they work. For others, they naturally work in a networked way so change isn’t as difficult.<br />Presentation<br />
  15. 15. Being a Networked Nonprofit: Not just having an Internet connection or Facebook Profile.<br />
  16. 16. NGO: Not Networked<br />NGO<br />Modified illustration by David Armano The Micro-Sociology of Networks<br />With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks<br />
  17. 17. Networked<br />NGO<br />Staff<br />With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks<br />
  18. 18. Some nonprofits are born networked nonprofits, it is in their DNA ….<br />
  19. 19. Surfrider Foundation: Networked Nonprofit<br />
  20. 20. Not Afraid of Letting Go Control<br />
  21. 21. Everyone Uses Social Media To Spread Mission<br />
  22. 22. Focus on what you do best and network the rest<br />
  23. 23. Not all NGOs are born as Networked Nonprofits or can easily transform …<br />Some take a longer time ….<br />
  24. 24. The Networked Nonprofit <br />
  25. 25. Activity<br />Work in small groups as a team.<br />Think of of an NGO in your country that is or becoming a Networked Nonprofit? What is it about the way they work? <br />Write their name on a sticky note with some words that describe the way they work. <br />
  26. 26. Discussion<br />Questions:<br />How does the concept translate?<br />How would you introduce the concept in training your country? <br />
  27. 27. Social Culture<br />Definition: Social Culture<br />Many people in the NGO use social media to engage people inside and outside the organization to improve programs, services, or reach communications goals. <br />Presentation<br />
  28. 28. Loss of control over their branding and marketing messages<br />Dealing with negative comments<br />Addressing personality versus organizational voice<br />Make mistakes<br />Perception of wasted of time and resources <br />Safety and security concerns<br />Don’t Run Away<br />
  29. 29. Discussion: Share Pair<br />Questions:<br />Review the list of concerns and identify which ones you think may be relevant for NGOS in your country. <br />Are there other concerns not on the list?<br />How would you coach a NGO that was facing these barriers?<br />Think of a time when you have worked with an NGO or individual to introduce them a technology tool. How did you get them to be open to learning?<br />
  30. 30. Three Ways To Begin Change Inside <br /><ul><li>Talk about the issues
  31. 31. Mistakes as teachers
  32. 32. Write down the rules</li></li></ul><li>Talk about the Issues<br />
  33. 33. Mistakes As Teachers<br />
  34. 34. Joyful Funerals: Momsrising<br />
  35. 35. Momsrising: Joyful Funerals<br />What worked, what didn’t?<br />What should we stop doing?<br />What did we learn?<br />
  36. 36. Write Down the Rules<br /><ul><li> Encouragement and support
  37. 37. Why policy is needed
  38. 38. Cases when it will be used, distributed
  39. 39. Oversight, notifications, and legal implications
  40. 40. Guidelines
  41. 41. Identity and transparency
  42. 42. Responsibility
  43. 43. Confidentiality
  44. 44. Judgment and common sense
  45. 45. Best practices
  46. 46. Tone
  47. 47. Expertise
  48. 48. Respect
  49. 49. Quality
  50. 50. Additional resources
  51. 51. Training
  52. 52. Press referrals
  53. 53. Escalation
  54. 54. Policy examples available at</li></ul>Source: Charlene Li, Altimeter Group<br />
  55. 55. Discussion: Debrief<br />Questions:<br />What ideas translate? What doesn’t?<br />If you were leading a training, what would you incorporate? Why or why not?<br />
  56. 56. Social Culture<br />Definition: Simplicity<br />Simplicity clarifies organizations and helps them focus their energy on what they do best, while leveraging the resources of their networks for the rest. It is important to make sure that social media isn’t just one more thing<br />Presentation<br />
  57. 57. Social Culture<br />Simplicity in Social Media Practice<br />Focus on what you do best, network rest<br />Leverage your networks<br />How much time will you spend doing the work once you learn skills?<br />Presentation<br />
  58. 58. Focus on what you do best, network rest<br />Social Culture<br />
  59. 59. Leverage your networks<br />Social Culture<br />
  60. 60. Leverage your networks<br />Social Culture<br />
  61. 61. How much time will you spend doing the work once you learn skills?<br />Social Culture<br />Build Community<br />Participate<br />Listen<br />Promote<br />Publish<br />Low Engagement<br />Content Intensive<br />No Engagement<br />Broadcast/Share<br />High Engagement<br />+<br />+<br />+<br />+<br />15 min/day<br />20 min/day<br />30 min/day<br />3-5 hrs/wk<br />5-10 hrs/wk<br />Original concept by Beth Kanter, revised by Aliza Sherman<br />
  62. 62. Discussion: Debrief<br />Questions:<br />What ideas translate? What doesn’t?<br />If you were leading a training, what would you incorporate? Why or why not?<br />
  63. 63. Lunch <br />Flickr photo by Littlelakes<br />
  64. 64. Definition: Listening, Engaging, Building Relationships <br />Networked Nonprofits are skilled at listening, engaging, and building relationships with people and organizations in their networks. Rather than just talking to, or worse, at people on social networks, organizations first should listen to what people are talking about, what interests or concerns them, and how they view the organization. Listening is a terrific way for NGOs to orient themselves online once they have mapped their network. It also helps organizations are nervous or concerned about opening themselves up online to ease their way in.<br />Presentation<br />
  65. 65. Keywords: Definition<br />Jessica and Mohamad will be teaching you how to use these tools …<br />Words or phrases that are important to your NGO, Cause, or network.<br />Presentation<br />
  66. 66. Keywords: Examples<br />NGO name and URL<br />Other NGOs<br />Program, services, and event names<br />Terms or phrases associated with a cause or program<br />Issue area, synonyms, geography<br />Presentation<br />
  67. 67. Remember your maps from yesterday?<br />Work in teams<br />Review your network map<br />Brainstorm keywords should you follow<br />Write on sticky notes<br />Add to your map<br />Debrief: Walking Around<br />Activity<br />
  68. 68. Definition: Transparency<br />Networked Nonprofits are transparent organizations that make it easy for insiders to get out and outsiders to get in. They know how to build trust through greater transparency. Transparency is not a black and white issue. It doesn’t have to be that everything is open or everything is closed. NGOs start with small steps. There are some things are appropriate to remain private, for example if it impacts safety and security. <br />
  69. 69. Fortress<br />
  70. 70. Sponge<br />
  71. 71. Transparency: EDF<br />Presentation<br />
  72. 72. Is your NGO a Fortress or a sponge?<br />
  73. 73. Discussion: Share Pair<br />Questions:<br />If everything were open, what would you close? Identify examples of what needs to be closed for security and privacy reasons and what can be open for networking reasons.<br />Debrief<br />
  74. 74. Definition: Free Agents<br />Uses social media tools to organize, mobilize, raise funds, and communicate with constituents but does not formally work for NGO.<br />Presentation<br />
  75. 75. Free Agent: Uncultured<br />“I can’t single-handedly end global poverty, but I can take actions and inspire others.” <br />
  76. 76. Free Agent: Uncultured<br />
  77. 77. Free Agent: Uncultured<br />“The problem is that YOUR nonprofit is a fortress.Social media is not my problem: I have over a quarter million followers on Twitter, and 2.1 million views on YouTube. I have a hard time having you guys take me seriously. “<br />
  78. 78. Free Agent: Uncultured<br />
  79. 79. Free Agent: Uncultured<br />
  80. 80. Discussion: Share Pair<br />Questions:<br />Do think NGOS and Free Agents in the Arab world should work together? What are the benefits and challenges? Do you have an example or story to share?<br />Debrief<br />
  81. 81. Laptop Time<br />
  82. 82. Write One Blog Post<br />Social Culture: What does a social culture look like in an Arab NGO?<br />Simplicity: What can you do less of to make more time for social media?<br />Listening: List of keywords<br />Transparency: What should be open for networking, what should be closed for safety/privacy?<br />Free Agents: An example of a free agent in my country is ….<br />
  83. 83. Reflecting and Closing<br />Silent Reflection: Sit quietly and think about the day, write down what your learned<br />Share Pair: Find someone in the room you haven’t spoken with and share your reflection<br />Full Group: Gather in a circle and each person shares their reflection and thanks someone in the circle.<br />Discussion<br />
  84. 84. Shokran!<br />
  85. 85. Rules for Using This Content<br />Creative Commons Attribution License<br />You are free to use this work as long you attribute the author Beth Kanter and include a link to Wiki: <br /><br />