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Mbamci mooc et elearning 14032014

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Mbamci mooc et elearning 14032014

  1. 1. Les MOOCs : leçons et opportunités pour le elearning 2.0 Soutenance thèse professionnelle MBA MCI Institut Léonard de Vinci 14/03/2014 Auteur : Emeline Decouvelaere Tuteurs : Vincent Montet / Alexandre Stopnicki
  2. 2. « J’ai dit à mes collègues la chose suivante : il y a un tsunami qui arrive. Je ne peux pas vous dire exactement comment cela va déferler, mais mon but est d’essayer de surfer sur le tsunami, et non pas de rester là à le regarder » John Henessy, directeur de StanfordUniversity, 2012. 14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 2
  3. 3. AGENDA Les entreprises cherchent le modèle gagnant du elearning 2.0 Les MOOCs leur apportent des réponses et des opportunités. 14/03/14 3 Les MOOCs : leçons et opportunités pour le elearning 2.0
  4. 4. Les entreprises cherchent le modèle gagnant du elearning  Petit poucet grandit  LMS Nature & Découverte  Elearning @ BPCE 14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 4
  5. 5. 12 Mds 60 000 < 1M€ 14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 5
  6. 6. 200 M 2% +25% 14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 6
  7. 7. Typologie des acteurs  Multi-multi : ex. CEGOS, DEMOS  Yield formateurs : ex. Orsys, Comundi  Certificateurs : ex. CFPJ, HEC, Sc Po  Formateurs-conseils : ex. Francis Lefebvre  Pure playerse-formateurs : ex. Cross-knowledge, Telelangue, e-doceo. 14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 7
  8. 8. 14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 8
  9. 9. Qui fait vivre les acteurs du elearning? source : FEFAUR « l’offre professionnelle du elearning en France » sept2010 14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 9
  10. 10. Elearning 2.0 pour les entreprises Technologie Contenus Services 14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 10
  11. 11. LCMS : Learning and Content Management System Open-source Propriétaire Fonctionnalités  De gestion  Pédagogiques  Techniques 14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 11
  12. 12. Et les salariés? 14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 12 68%
  13. 13. Facteurs clés de succès elearning 1. Le Contenu 2. Le parcours mixte 3. La Motivation 14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 13
  14. 14. Challenges pour le elearning 2.0 1. Expérience utilisateur 2. Le tracking/la responsabilité 3. Les normes 14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 14
  15. 15. Les universités ouvrent une nouvelle ère pour le elearning 2.0 avec les MOOCs 14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 15
  16. 16.  Histoire  Etudes de cas : MOOC #1 Analyse financière #2 Comprendre l’Europe  Leçons et Opportunités 14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 16
  17. 17. Histoire des MOOCs 2001 Opencourseware(MIT) 2006 Khanacademy 2008 1er MOOC par Siemens et Downes « connectivism and connective knowledge » 2,3K inscrits. 2011 Le cours « introduction à l’intelligence artificielle » est mis gratuitement en ligne par Stanford. 160K inscrits 2012 Udacity, Coursera, MITx, edX Codeacademy 2013 Centrale Lille 1er MOOC et Polytechnique entre sur Coursera 2014 FUN, OCEAN14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 17
  18. 18. Business Model  Les MOOCs ne font pas l’unanimité  L’environnement reste très favorable  elearning  Investissements   Moyen de rationnaliser le business model des universités  Seuil de rentabilité aux environs de 50 000 étudiants 14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 18
  19. 19. Sources de revenus  Certification  Examens sécurisés / Tutorat  Recrutement / Assessment  Licensing>> Entreprises ou universités  Sponsoring  Frais de scolarité (!) 14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 19
  20. 20. xMOOC 14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 20
  21. 21. cMOOC 14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 21
  22. 22. Facteurs clés de succès d’un MOOC 1. Contenu clair et progressif 2. Pré-existence d’une communauté 3. Social learning 14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 22
  23. 23. Les MOOCs Apprenant au centre Contenu d’excellence accessible à tous La communauté vecteur majeur d’apprentissage 14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 23
  24. 24. Donc … à l’ECOLE ? Elève actif Culture lettrée exigeante Former leur maîtres 14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 24
  25. 25. A l’université tout change Nouveaux rôles Nouveau produit d’appel Nouvelles sources de revenus Recherche  14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 25
  26. 26. Et déjà l’ère du post MOOC : Le SPOC 14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 26
  27. 27. Questions Open-Badge Diplôme DIY 14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 27
  28. 28. Le elearning 2.0 en entreprise : comment? Contenu d’excellence Conduite du changement Transformation digitale 14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 28
  29. 29. Contenu d’excellence 14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 29
  30. 30. LesMOOCs sont source d’immense inspiration Dynamiser le elearning 2.0 Brand marketing Données 14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 30
  31. 31. Les MOOCs d’entreprise  Les salariés sont prêts  S’appuyer sur les MOOC grand public  xc/MOOC hybride 14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 31
  32. 32. MERCI ! Contact @emedec 14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 32
  33. 33. Que deviennent les étudiants inscrits à un mooc 14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 33 Source : stephenslighthouse.com
  34. 34. Open education US website 14/03/14 Les MOOCs : leçons et opportunités pour le elearning 2.0 34 Source : blog de MohsenSaadatmand

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