Cloud Architect - Do You Have What it Takes to Lead the Transformation? ( EMC World 2012 )


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This session provides an overview of EMC’s highly successful Cloud Architect and Data Center Architect training and certification in addition to both the new Cloud Infrastructure and Services foundation and the Cloud Architect IT-as-a-Service expert level training and certifications. EMC Education and IT experts take you through the industry's hottest open curriculum and certification programs that prepares IT practitioners for the planning, designing, and migration to Virtualized Data Centers (VDC) and Cloud environments.

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Cloud Architect - Do You Have What it Takes to Lead the Transformation? ( EMC World 2012 )

  1. 1. DO YOU HAVE WHAT IT TAKES TO LEAD THE TRANSFORMATION Wayne Pauley, Ph.D.© Copyright 2012 EMC Corporation. All rights reserved. 1
  2. 2. Post PC Era: New Applications, Data,and Users Data Centers Unify Data, BYOD Data Disaggregates, and New Roles Grows with Richness The New The Cloud The Data Developer Architect Scientist The New User© Copyright 2012 EMC Corporation. All rights reserved. 2
  3. 3. What Is Causing IT To Transform? IT organizations must now learn to compete for their internal customers© Copyright 2012 EMC Corporation. All rights reserved. 3
  4. 4. IT Transformation ComponentsA New IT Business Enabling Technology DNA, Skills, Roles & Model Private, Hybrid, Public Clouds Organizational Alignment Service Oriented End-to-end Automation “Front Office” Capabilities Market Driven Financial Transparency Service Accountabilities “P & L” Focused Self-service Capabilities Technology Breadth Broker and Builder© Copyright 2012 EMC Corporation. All rights reserved. 4
  5. 5. The Biggest Challenges? • Company Culture – resistance to chargeback, “server hugging”, demanding custom solutions • Financial Systems – clinging to the old cost levers instead of holding consumers accountable • The DNA of IT – how to develop an organization comfortable with competing for business and thinking entrepreneurially© Copyright 2012 EMC Corporation. All rights reserved. 5
  6. 6. IT Transformation Are You Ready?© Copyright 2012 EMC Corporation. All rights reserved. 6
  7. 7. Characteristics of Traditional IT Departments Bureaucratic Unresponsive Constrained Controlling budgets Executives question high CAPEX and Lack of OPEX confidence in IT expenditures© Copyright 2012 EMC Corporation. All rights reserved. 7
  8. 8. Transforming IT to Provide Business Value Acknowledge public Managed like a Build products and cloud competition service business services that support business objectivesCommunicate value in business terms Flexible and responsiveCultivate LOBrelationships Become strategic business partner IT-as-a-Service© Copyright 2012 EMC Corporation. All rights reserved. 8
  9. 9. IT Executive Skills Transformation JOB DESCRIPTION Title: IT Executive Summary of Position: Direct and manage computing and information technology strategic plans, policies, programs and schedules for business and finance data processing, cloud computing services, network communication and management information services to accomplish corporate goals and objectives. Duties and Responsibilities: • Responsible for the management of the IT service catalog • Act as IT services advisor to the LOBs • Understand public cloud offerings, specifically as they relate to the business • Understand LOB service requirement and negotiate a solution • Analyze service requirement (cost, infrastructure resource requirements, business potential) and determine whether it should be sourced in-house or with a service provider • Procure cloud services as a representative of the LOB • Negotiate public cloud service provider contracts • Negotiate service level agreements with LOB • Manage vendor relationships • Focus services on business objectives and communicate IT value to executive management© Copyright 2012 EMC Corporation. All rights reserved. 9
  10. 10. New Role as Cloud Advisor IT Cloud Advisor LOB LOB LOB LOB© Copyright 2012 EMC Corporation. All rights reserved. 10
  11. 11. Virtualization to IT-as-a-Service Virtualize Operationalize IT-as-a-Service Focus Cost Efficiency Quality of Service Business Agility Ownership/ IT IT/LOB CIO sponsorship CAPEX CAPEX CAPEX OPEX OPEX Availability Business Value OPEX Availability Responsiveness Responsivene Compliance ss Time-to-market • Zero-touch infrastructure • Service definition • Shared resource pools Key Capabilities • Increased control and • Self-service • Elastic capacity service assurance • Chargeback Approach Reactive Selective Proactive Reduced cost and Increased availability, Key Benefits IT as a business asset complexity flexibility & responsiveness • Automation • On-demand • Metering / chargeback • Efficiency • Service Level Management • Federation of resources • Integration of the • Increased range of • Geographically independent Characteristics virtualization platform capability: availability, and the information security, etc. infrastructure© Copyright 2012 EMC Corporation. All rights reserved. 11
  12. 12. IT-as-a-Service Definition Business-centric approach which focuses on outcomes, operational efficiency, competitiveness, and rapid response. It optimizes the production and consumption of services consistent with business requirements. Focused Line of Traditional IT Business Service Processes Catalog Cloud Agnostic • Funded as a cost center • Self-provisioned • Supply of IT constrained • Catalog of tiered services • Convoluted request processes • SLA-driven management • Linkage between consumption and • Cost transparency and chargeback user value unclear • Self-scaling • IT behaves like a government • IT competes for its business agency© Copyright 2012 EMC Corporation. All rights reserved. 12
  13. 13. The Disconnect Between Dev and Ops The disconnect causes: • Missed business opportunities • Slower release cycles • Operations difficulty in handling the pace of application change • Troubleshooting difficulty • Challenge to manage the increasing number of virtual images© Copyright 2012 EMC Corporation. All rights reserved. 13
  14. 14. The Business Value of DevOps The value of a DevOps culture: • Enables the creative use of technology to achieve business goals rapidly • Diminishes organizational silos and promotes communication and collaboration • Trust is built between development, operations, and quality assurance • Collaboration should lead to stable and predictable releases with shorter cycles • New tools exist to capitalize on the value of a DevOps culture© Copyright 2012 EMC Corporation. All rights reserved. 14
  15. 15. LOB Services Product Manager Placement Benefits Challenges • View into the service’s underlying infrastructure and • Removed from business requirements its capabilities • IT is often viewed as a roadblockIT • Inside view of technology resources and capabilities available • Economies of scale in supporting the entire organization • Good understanding of the business and its requirements • No direct control over technology resourcesLOB • Know the decision makers • Common goals and objectives © Copyright 2012 EMC Corporation. All rights reserved. 15
  16. 16. IT-as-a-Service Reference Model© Copyright 2012 EMC Corporation. All rights reserved. 16
  17. 17. Examples of Types of Services Services Storage Manageme nt Platform CDN Hosting Backup and Compute Recovery Legal Human Resource s Social Billing Networks Business Database Intelligence Backup Sales and Application Recovery Developme CRM Financials Deploymen nt t & Testing Content Virtual Collaborati Manageme Integratio Environme on nt n nt Document Email and Manageme Office Productivity nt© Copyright 2012 EMC Corporation. All rights reserved. 17
  18. 18. Discovery and Assessment Define Strategy Gather Perform Data Analysis Organizational Inventory Transformation Services Document Prioritize Organizational Gaps Governance Document Governance Gaps Economics Document Service Gaps Justification Document Efficiency Technology Gaps© Copyright 2012 EMC Corporation. All rights reserved. 18
  19. 19. Dimensions in a Top Down Assessment Process Organizational Enterprise Enterprise Governance Organizational Governance Risk Compliance Information Technology Security Service Levels Services Applications Technology© Copyright 2012 EMC Corporation. All rights reserved. 19
  20. 20. Workload Analysis for Right-sourcing Customer Applications Outcome Application Segmentation • Domain map of application workloads Mapping of customer workloads Complete Application Inventory • Preliminary application inventory to standard workload categories  Category, name, platform, users Eliminate legacy and desktop Candidate application workload Remaining Applications application workloads list for evaluation Prioritized applications (top 2-3 Validated representative application Top Applications applications per category) to profile workloads Profiled application workloads Gather detailed workload data for each • Environments (OS images, storage, ports), Profiled Top profiled application service level, trust requirements, lifecycle Applications stage, $ license and maintenance Candidate cloud architectures based on Candidate Cloud Candidate PaaS, SaaS and BaaS options economic, trust, and functionality Architecture for profiled workloads considerations Extrapolate findings for profiled Extrapolated Candidate applications to all x86 workloads Cloud Architecture© Copyright 2012 EMC Corporation. All rights reserved. 20
  21. 21. Cost to Serve vs. OPEX/CAPEX Cost to Serve Depreciation Protection Cost to Serve is a measure of the direct expenses incurred Utilization in order to operate a service. Each service’s cost profile Cost per kWh can be independently measured and evaluated. PBs per Admin© Copyright 2012 EMC Corporation. All rights reserved. 21
  22. 22. Traditional IT Organization HR Finance Engineering Management Engineering Compute Network Finance Storage Service IT Help HR Application Development Infrastructure and Operations Architecture Program Vendor and Security Management Management© Copyright 2012 EMC Corporation. All rights reserved. 22
  23. 23. EMC IT Private Cloud Infrastructure Org. 2011+ SOOA—Services Oriented Organizational Architecture Services Manages the demand for and delivery of the PCI service catalog and Consultancy engagements Defines global service standards Acts as single interface to consumers of services Interface with IT service management team Platforms Provides core technology platforms consumed by services Architects and delivers future platform capabilities Governs technology standards Interfaces with network and security for holistic, standardized platform design Foundational Technologies Technologies to enable, automate, monitor, secure, provide access to, and track health of services Global Command Center and IT Service Operations Help Desk© Copyright 2012 EMC Corporation. All rights reserved. 23
  24. 24. Evaluate Skills: Identify Gaps Skill/Role Traditional IT ITaaS • Automation and Standardization • Multi-tenant Custom development and • Broad (cross-technology) expertiseSystem administration administration • Interoperability knowledge • Systems view not product view • More holistic view required Compute, network andIT focus Service orientation storage orientation Manage virtual infrastructure via softwareOperations Rack, stack, cable scripts/automationInfrastructure architecture Silos of technology domains Broader skill set across technology domainsand support • More complex, use more analytics, moreDebugging and integrated technologies Complexperformance analysis • Aligned closer to SLAs, less on full infrastructure utilization Respond to service Develop, market, deliver and support serviceService management requests/tickets offeringsMobile device support Growth in mobile support Rapid growth in mobile supportDevelopment and Separate roles, disparate Merging of development and operationsoperations objectives, little collaboration © Copyright 2012 EMC Corporation. All rights reserved. 24
  25. 25. Levels of Governance© Copyright 2012 EMC Corporation. All rights reserved. 25
  26. 26. What’s Next? ITaaS and Cloud Transformation service owners Service Catalog Governance Orchestration requirements derived from APIs assessment Service Management Data Center Assess the business – organization and technology Data Center LOB LOB LOB Organization forms technology teams and Individual skill service owners focused on managing a single technology© Copyright 2012 EMC Corporation. All rights reserved. 26
  27. 27. Cloud Resource Pools External Network VMs have Tenant 3 Internal Network Tenant 2 Internal Network access Tenant 1 Internal Network to required networks Pools shared by consumers Good Performance Cluster Better Performance Cluster Resources allocated by business requirements© Copyright 2012 EMC Corporation. All rights reserved. 27
  28. 28. Service Catalog Integration Authentication • Used to authenticate Chargeback • Automate workflows • Augment chargeback services • Ensure service-level compliance • Drive process monitoring Configuration Orchestration Management Engine and Metering Monitoring Compliance Resource Resource Resource Pool Pool Pool© Copyright 2012 EMC Corporation. All rights reserved. 28
  29. 29. Service Model Demarcation: Visibility and Control IT as a Service Public Service Provider Delivery Models Provider IaaS PaaS SaaS XaaS Portal/API Portal/API Portal/API Portal/API Application Application Application Application Solution Stack Solution Stack Solution Stack Solution StackTenant Operating Operating Operating Operating System System System SystemService Hypervisor Hypervisor Hypervisor HypervisorProvider Compute Compute Compute Compute Network Network Network Network Storage Storage Storage Storage Facility Facility Facility Facility • The red line shows where the tenant and provider security lines are generally drawn • IT owns the whole stack, even if parts are outsourced Source: © Copyright 2012 EMC Corporation. All rights reserved. 29
  30. 30. Information Lifecycle Management Data in Transit Destroy Create Data at Data in Rest ILM Use Archive Use Data in Transit Right-source the data not just the workload! Private or public cloud? Where does the data belong? Where does it flow to?© Copyright 2012 EMC Corporation. All rights reserved. 30
  31. 31. Service Offering Building Blocks: InfrastructureRepresentation of service catalog with fixed services Service Templates Application deployment model definition CPU, memory, pools definition Deployment Cloud (Hybrid Cloud (Public Physical Virtual Model option) option)Based on hardware, HA, RPO/RTO and protection requirements Server Large Large Medium Small Service Level 99.99 99.9 99.9 99.0Based on effort (manual or automated) Provision Time 30 days 1 day 2 hours 1 hour Defines level of protection based on storage technologies available Protection 30 mins 1 day 2 days 5 days Technologies and pools determined Storage 5TB 1TB – 10TB 1TB 500GB Cost $$$$ $$$ $$ $ Cost defined© Copyright 2012 EMC Corporation. All rights reserved. 31
  32. 32. Example: Service Template Design Linux Operating System Windows Select server platform Ubuntu load balancer Deployment Cloud (Hybrid Networking Model Option) Firewall Server Medium Compute IP address range Pay-per-use Service Level 99.9 Snap schedule Memory Fixed services Storage CPU Provision Time 30 minutes Snap schedule Data encryption Protection 2 hours Data compression Storage 1TB Monitoring Reporting Network Cost $$ Trending Compute WAN link utilization Add capacity Storage 100GB User customizable Port 500GB options 1TB© Copyright 2012 EMC Corporation. All rights reserved. 32
  33. 33. Example: Capacity Expansion Policy Flowchart Self-Service Small Xtra Large Micro Medium Large offerings (configurable) (configurable) Resource Change / Small Medium Large config Pools manager Does the Is there Event trigger: pool Yes pool Yes Billing / Capacity 80% capacity support capacity showback Monitor reached extension? available? Manager Yes No Is the user authorized No Provision additional Yes Manager capacity? No No Return Return Return message #2 to Send message message #1 to message #3 to Log entry user to admin user user© Copyright 2012 EMC Corporation. All rights reserved. 33
  34. 34. Orchestration Description Deployment Cloud (Hybrid Physical Virtual Cloud Model Option) Server Large Large Medium Small Life-cycle – orchestrate from instance creation to instance Service Level 99.99 99.9 99.9 99.0 termination Provision Time 30 days 1 day 30 minutes 1 hour Protection 30 mins 1 day 2 hours 5 days Storage 5TB (SAN) 1TB – 10TB 1TB 500GB Cost $$$$ $$$ $$ $ Reporting – consumption, incident, SLA, metrics, etc. Provisioning, configurationProcess orchestration and change and automation Security, protection, replication© Copyright 2012 EMC Corporation. All rights reserved. 34
  35. 35. EMC Proven Professional Define Service Request Service Cloud Architect Training and Certifications IT and Business Service Catalog Self-Service Portal End Users Service Request Management Configuration Management EMCCAe – IT-as-a-Service System IT-as-a-Service Decommission Service Governance Operations Performance Compliance and Financial Management Discovery and Automated Provisioning Virtualized Infrastructure EMCCA- Virtualized Infrastructure + skills equivalent to VCP and CCDA or similar certifications Middleware Business and 3+ years design experience vStorage vCompute Mgt Apps vConnectivity & APIs Management vApps Cloud Services Virtualized Cloud Services Infrastructure EMCCIS - Virtualized Infrastructure Cloud Infrastructure Physical Infrastructure and Services© Copyright 2012 EMC Corporation. All rights reserved. 35
  36. 36. IT Transformation Are You Ready?© Copyright 2012 EMC Corporation. All rights reserved. 36
  37. 37. Provide Feedback & Win!  125 attendees will receive $100 iTunes gift cards. To enter the raffle, simply complete: – 5 sessions surveys – The conference survey  Download the EMC World Conference App to learn more:© Copyright 2012 EMC Corporation. All rights reserved. 37
  38. 38. © Copyright 2012 EMC Corporation. All rights reserved. 38