Julián M. Drault

                                                     día 2


                           web & e-mail mk ...
Julián M. Drault




                               El marketing online




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault




                               Características




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault




                                         Características
                               •   Interacti...
Julián M. Drault




                                         Características
                               •   Interacti...
Julián M. Drault




                                         Características
                               •   Interacti...
Julián M. Drault




                                         Características
                               •   Interacti...
Julián M. Drault




                                         Características
                               •   Interacti...
Julián M. Drault




                                         Características
                               •   Interacti...
Julián M. Drault




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault

                               medible




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault

                               medible




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault

                               multiformato




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault

                               multiformato




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault

                               multiformato




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault

                               multiformato




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault

                               multiformato




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault

                               multiformato




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault

                               participantes




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault

                               participantes




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault

                               participantes




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault

                               participantes




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault

                               participantes




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault

                               participantes




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault




                               Formatos de Medios




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault

                                                  mediakit




                               http://esp...
Julián M. Drault




                               El Componente Viral




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault




                          Qué rasgos son comunes ?




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault




                           • Historia fuerte
                           • Oportunista
               ...
Julián M. Drault




                               El concepto subyacente
                                    How to sell...
Julián M. Drault




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault




                               Cómo opera la viralidad ?




emBlue
ePEXO


Wednesday, February 11, 2...
Julián M. Drault




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault




                               siembra


emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault




                               siembra


emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault




                               siembra


emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault




                               siembra


emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault




                          lideres de opinion / mails personales / editores / redes sociales / “bajo p...
Julián M. Drault




                          lideres de opinion / mails personales / editores / redes sociales / “bajo p...
Julián M. Drault




                          lideres de opinion / mails personales / editores / redes sociales / “bajo p...
Julián M. Drault




                          lideres de opinion / mails personales / editores / redes sociales / “bajo p...
Julián M. Drault




                          lideres de opinion / mails personales / editores / redes sociales / “bajo p...
Julián M. Drault




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault




                               Análisis de campañas




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault




                               The Obama Campaign




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault


                                                  Obama dixit

                    • Sometimes it seems...
Julián M. Drault




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault
                    The Obama Campaign




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault
                    The Obama Campaign




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault
                    The Obama Campaign




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault
                    The Obama Campaign




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault
                    The Obama Campaign




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault
                    The Obama Campaign




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault
                    The Obama Campaign




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault
                    The Obama Campaign




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault
                    The Obama Campaign




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault
                    The Obama Campaign




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault
                    The Obama Campaign




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault
                    The Obama Campaign




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault
                    The Obama Campaign




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault
                    The Obama Campaign




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault
                    The Obama Campaign




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault
                    The Obama Campaign




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault
                    The Obama Campaign




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault




                               cambio de paradigma

                                    [ banners ]

...
Julián M. Drault




                               cambio de paradigma

                                    [ banners ]

...
Julián M. Drault


                               por qué Internet ?




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault


                                 por qué Internet ?
                               Cycle Time




emBlu...
Julián M. Drault


                                 por qué Internet ?
                               Cycle Time

        ...
Julián M. Drault


                                 por qué Internet ?
                               Cycle Time

        ...
Julián M. Drault


                                 por qué Internet ?
                               Cycle Time

        ...
Julián M. Drault


                                 por qué Internet ?
                               Cycle Time

        ...
Julián M. Drault




                               Día de los enamorados




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault

                           componentes de la promo




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault

                               resultados




emBlue
ePEXO


Wednesday, February 11, 2009
Julián M. Drault




                     Cómo presentar un informe ?
                               adjunto POLO LA MERCE...
Julián M. Drault




                               GRACIAS ...
                                  :)


                   ...
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Día 2 - web & e-mail mk expert

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El marketing online. Características. Participantes. Formatos publicitarios. El componente viral. Cómo opera la viralidad. Análisis de campañas. The Obama Campaign. Día de los enamorados. Cómo presentar un informe?

Published in: Education

Día 2 - web & e-mail mk expert

  1. 1. Julián M. Drault día 2 web & e-mail mk expert Julián M. Drault emBlue ePEXO Wednesday, February 11, 2009
  2. 2. Julián M. Drault El marketing online emBlue ePEXO Wednesday, February 11, 2009
  3. 3. Julián M. Drault Características emBlue ePEXO Wednesday, February 11, 2009
  4. 4. Julián M. Drault Características • Interactivo emBlue ePEXO Wednesday, February 11, 2009
  5. 5. Julián M. Drault Características • Interactivo • Multimedia emBlue ePEXO Wednesday, February 11, 2009
  6. 6. Julián M. Drault Características • Interactivo • Multimedia • Multiformato emBlue ePEXO Wednesday, February 11, 2009
  7. 7. Julián M. Drault Características • Interactivo • Multimedia • Multiformato • Permite instancias de comunicación emBlue ePEXO Wednesday, February 11, 2009
  8. 8. Julián M. Drault Características • Interactivo • Multimedia • Multiformato • Permite instancias de comunicación • Medible emBlue ePEXO Wednesday, February 11, 2009
  9. 9. Julián M. Drault Características • Interactivo • Multimedia • Multiformato • Permite instancias de comunicación • Medible • Tiende a ser menos invasivo emBlue ePEXO Wednesday, February 11, 2009
  10. 10. Julián M. Drault emBlue ePEXO Wednesday, February 11, 2009
  11. 11. Julián M. Drault medible emBlue ePEXO Wednesday, February 11, 2009
  12. 12. Julián M. Drault medible emBlue ePEXO Wednesday, February 11, 2009
  13. 13. Julián M. Drault multiformato emBlue ePEXO Wednesday, February 11, 2009
  14. 14. Julián M. Drault multiformato emBlue ePEXO Wednesday, February 11, 2009
  15. 15. Julián M. Drault multiformato emBlue ePEXO Wednesday, February 11, 2009
  16. 16. Julián M. Drault multiformato emBlue ePEXO Wednesday, February 11, 2009
  17. 17. Julián M. Drault multiformato emBlue ePEXO Wednesday, February 11, 2009
  18. 18. Julián M. Drault multiformato emBlue ePEXO Wednesday, February 11, 2009
  19. 19. Julián M. Drault participantes emBlue ePEXO Wednesday, February 11, 2009
  20. 20. Julián M. Drault participantes emBlue ePEXO Wednesday, February 11, 2009
  21. 21. Julián M. Drault participantes emBlue ePEXO Wednesday, February 11, 2009
  22. 22. Julián M. Drault participantes emBlue ePEXO Wednesday, February 11, 2009
  23. 23. Julián M. Drault participantes emBlue ePEXO Wednesday, February 11, 2009
  24. 24. Julián M. Drault participantes emBlue ePEXO Wednesday, February 11, 2009
  25. 25. Julián M. Drault Formatos de Medios emBlue ePEXO Wednesday, February 11, 2009
  26. 26. Julián M. Drault mediakit http://especiales.lanacion.com.ar/varios/mediakit/index.asp emBlue ePEXO Wednesday, February 11, 2009
  27. 27. Julián M. Drault El Componente Viral emBlue ePEXO Wednesday, February 11, 2009
  28. 28. Julián M. Drault emBlue ePEXO Wednesday, February 11, 2009
  29. 29. Julián M. Drault emBlue ePEXO Wednesday, February 11, 2009
  30. 30. Julián M. Drault emBlue ePEXO Wednesday, February 11, 2009
  31. 31. Julián M. Drault emBlue ePEXO Wednesday, February 11, 2009
  32. 32. Julián M. Drault emBlue ePEXO Wednesday, February 11, 2009
  33. 33. Julián M. Drault Qué rasgos son comunes ? emBlue ePEXO Wednesday, February 11, 2009
  34. 34. Julián M. Drault • Historia fuerte • Oportunista • Factor sorpresa • Apela emociones • Perfil bajo; no intrusivo emBlue ePEXO Wednesday, February 11, 2009
  35. 35. Julián M. Drault El concepto subyacente How to sell soap ? emBlue ePEXO Wednesday, February 11, 2009
  36. 36. Julián M. Drault emBlue ePEXO Wednesday, February 11, 2009
  37. 37. Julián M. Drault Cómo opera la viralidad ? emBlue ePEXO Wednesday, February 11, 2009
  38. 38. Julián M. Drault emBlue ePEXO Wednesday, February 11, 2009
  39. 39. Julián M. Drault siembra emBlue ePEXO Wednesday, February 11, 2009
  40. 40. Julián M. Drault siembra emBlue ePEXO Wednesday, February 11, 2009
  41. 41. Julián M. Drault siembra emBlue ePEXO Wednesday, February 11, 2009
  42. 42. Julián M. Drault siembra emBlue ePEXO Wednesday, February 11, 2009
  43. 43. Julián M. Drault lideres de opinion / mails personales / editores / redes sociales / “bajo perfil” NO ES UNA UNICA PIEZA emBlue ePEXO Wednesday, February 11, 2009
  44. 44. Julián M. Drault lideres de opinion / mails personales / editores / redes sociales / “bajo perfil” NO ES UNA UNICA PIEZA emBlue ePEXO Wednesday, February 11, 2009
  45. 45. Julián M. Drault lideres de opinion / mails personales / editores / redes sociales / “bajo perfil” NO ES UNA UNICA PIEZA emBlue ePEXO Wednesday, February 11, 2009
  46. 46. Julián M. Drault lideres de opinion / mails personales / editores / redes sociales / “bajo perfil” NO ES UNA UNICA PIEZA emBlue ePEXO Wednesday, February 11, 2009
  47. 47. Julián M. Drault lideres de opinion / mails personales / editores / redes sociales / “bajo perfil” NO ES UNA UNICA PIEZA emBlue ePEXO Wednesday, February 11, 2009
  48. 48. Julián M. Drault emBlue ePEXO Wednesday, February 11, 2009
  49. 49. Julián M. Drault Análisis de campañas emBlue ePEXO Wednesday, February 11, 2009
  50. 50. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  51. 51. Julián M. Drault emBlue ePEXO Wednesday, February 11, 2009
  52. 52. Julián M. Drault Obama dixit • Sometimes it seems as if the game is fixed and it only works for the few and the powerful • I believe there’s another way ... it can only happen if you get involved • We can do a different campaign that empowers everyday voters • I hope you use this website as a tool to organize your friends, our neighbours, and your networks • Form your own groups, plan your own events • Take campaign and fundraising into your own hands • Collect small donations instead of large campaign contributions • Your campaign experience • This has to be a vehicle for your hopes and dreams emBlue ePEXO Wednesday, February 11, 2009
  53. 53. Julián M. Drault emBlue ePEXO Wednesday, February 11, 2009
  54. 54. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  55. 55. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  56. 56. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  57. 57. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  58. 58. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  59. 59. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  60. 60. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  61. 61. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  62. 62. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  63. 63. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  64. 64. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  65. 65. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  66. 66. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  67. 67. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  68. 68. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  69. 69. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  70. 70. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  71. 71. Julián M. Drault cambio de paradigma [ banners ] emBlue ePEXO Wednesday, February 11, 2009
  72. 72. Julián M. Drault cambio de paradigma [ banners ] • Irrupción • Interés personal emBlue ePEXO Wednesday, February 11, 2009
  73. 73. Julián M. Drault por qué Internet ? emBlue ePEXO Wednesday, February 11, 2009
  74. 74. Julián M. Drault por qué Internet ? Cycle Time emBlue ePEXO Wednesday, February 11, 2009
  75. 75. Julián M. Drault por qué Internet ? Cycle Time Personalización emBlue ePEXO Wednesday, February 11, 2009
  76. 76. Julián M. Drault por qué Internet ? Cycle Time Personalización Control / Medición / Reajuste Inversión emBlue ePEXO Wednesday, February 11, 2009
  77. 77. Julián M. Drault por qué Internet ? Cycle Time Personalización Control / Medición / Reajuste Inversión Generación de Experiencia emBlue ePEXO Wednesday, February 11, 2009
  78. 78. Julián M. Drault por qué Internet ? Cycle Time Personalización Control / Medición / Reajuste Inversión Generación de Experiencia Porque la gente cada vez lo usa más ! emBlue ePEXO Wednesday, February 11, 2009
  79. 79. Julián M. Drault Día de los enamorados emBlue ePEXO Wednesday, February 11, 2009
  80. 80. Julián M. Drault emBlue ePEXO Wednesday, February 11, 2009
  81. 81. Julián M. Drault emBlue ePEXO Wednesday, February 11, 2009
  82. 82. Julián M. Drault emBlue ePEXO Wednesday, February 11, 2009
  83. 83. Julián M. Drault componentes de la promo emBlue ePEXO Wednesday, February 11, 2009
  84. 84. Julián M. Drault resultados emBlue ePEXO Wednesday, February 11, 2009
  85. 85. Julián M. Drault Cómo presentar un informe ? adjunto POLO LA MERCED emBlue ePEXO Wednesday, February 11, 2009
  86. 86. Julián M. Drault GRACIAS ... :) Julián Drault julian@epexo.com emBlue ePEXO Wednesday, February 11, 2009

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