Mobile Commerce for Retailers Webinar

1,586 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,586
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
47
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Mobile Commerce for Retailers Webinar

  1. 1. Mobile Commerce for Retailers6th webinar of the retail ecommerce seriesan embitel initiative16th Sep 2010 Better eCommerce 2010 Embitel
  2. 2. Speaker Founder dmc digital media center GmbH, Germany www.dmc.de Chairman Embitel, India www.embitel.comDaniel Rebhorndr@dmc.de• Studied Computer Science at University of Stuttgart• Entrepreneur since 1992• Working in retail e-Commerce for last 15yrs• Responsible for development of e-retail sites like Neckermann, Kodak Better eCommerce 2010 Embitel
  3. 3. You have 6,480,000 possibleanswers to this question. Better eCommerce 2010 Embitel
  4. 4. Agenda• Mobile Commerce, Hype or reality?• Market trends• Opportunities and threats• Mobile Commerce and E-Commerce compatibility• Case studies• What can be the approach?• Our vision of Mobile Commerce Better eCommerce 2010 Embitel
  5. 5. Mobile E-Commerce,Hype or reality? Better eCommerce 2010 Embitel
  6. 6. Why will Mobile Commerce not only be accepted,but be a driver?Because (smart) mobile devices will be partof our daily life! Better eCommerce 2010 Embitel
  7. 7. 4X ≈2 Source: Morgan Stanley Better eCommerce 2010 Embitel
  8. 8. Media access in emerging markets People access to …70% 65%60%50% 45%40% PC TV30% FM Radio 19% mobile phone20% 9%10%0% PC TV FM Radio mobile phone Better eCommerce 2010 Embitel
  9. 9. Driving factors1. People: Mobility, Freedom, Time, Need for Information, Fun2. Hardware- : Intense Competition, Need to Industry offer new, innovative devices to increase sales3. Software- : Opportunities for new business Industry models, new devices are allowing new kind of applications, more sales4. Network : Increased ARPU (Average Revenue per user), operators more sales Better eCommerce 2010 Embitel
  10. 10. Market trends Better eCommerce 2010 Embitel
  11. 11. Source: Morgan Stanley Better eCommerce 2010 Embitel
  12. 12. Usage pyramid in India # Smartphones w/ internet feature: approx. 2 million # Mobile phones w/ internet feature: approx. 125 million # Mobile phones: approx. 500 million # Population in India: approx. 1.1 billion Better eCommerce 2010 Embitel
  13. 13. Other trends• More available 3G networks in India will boost mobile internet usage (more fast, more convenient, more acceptance)• In 2010, approx. 1.25 billion mobile phone will be sold worldwide. About 1/5 (= 250 mio.) will be smartphones.• Usage of social networks is a perfect match with mobile internet devices/smartphones. Better eCommerce 2010 Embitel
  14. 14. Mobile samples Better eCommerce 2010 Embitel
  15. 15. How is the evolution concerned ? Better eCommerce 2010 Embitel
  16. 16. Trends on M-Commerce• Approx. 75% of retailers in Europe see M-Commerce as real opportunity for their business.• Today, in US less than 1% of online retail transactions are done on mobile channel. 65%+ retailers think it will be half within next 10 years.• 60% of UK retailers expect M-Commerce as part of their online strategy.• All major retailers in US and Europe already launched mobile services/applications. Better eCommerce 2010 Embitel
  17. 17. Better eCommerce 2010 Embitel
  18. 18. M-Commerce samples Better eCommerce 2010 Embitel
  19. 19. Opportunities and threats Better eCommerce 2010 Embitel
  20. 20. Opportunities• Increase user coverage• New device capabilities supporting new features• Access to your service anywhere, anytime• Support for you other channels (multi channel approach)• New business models Better eCommerce 2010 Embitel
  21. 21. Media access in emerging markets People access to …70% 65%60%50% 45%40%30% 19%20% 9%10% PC TV0% FM Radio PC TV FM Radio mobile phone mobile phone Better eCommerce 2010 Embitel
  22. 22. Device capabilities ACTIVE INPUT PASSIVE INPUT OUTPUT• Keys (12, 20, ....) • Clock • 1-4 Displays• QWERTY • GPS • QCIF (Video)• Softkeys • Bluetooth, NFC up to HDMI• Scrollwheels • Accelerometer • Hardware acc.• Touch Screen • Biometrics graphics• Touch Surfaces • Distance sensor • Sound/Speach• Force Sensors • Light sensor • Haptics/Vibration• Microphone • Compass • Soft Screens/e-ink• Camera • Temperature • Autostereoscop. (Mono/Stereo) displays • ...• ... • Projected UIs Better eCommerce 2010 Embitel
  23. 23. Multi channel approachM-Commerce can drive b&m sales:- store locator- availability reporting- order mobile, pickup in store- … E-Commerce Brick & Mortar Channel Better eCommerce 2010 Embitel
  24. 24. Search Online Purchase Offline (SOPO)Case Study, Oct 2009, GermanyProduct segment: Apparels 13,9 % of Online sales is initiated through local store ( = 0.6 bil. EUR) 13,9 % Local stores 10,7 % of Offline sales is Online shop initiated through online shop 10,7 % ( = 5.3 bil. EUR) + 4.7 bil. EUR Better eCommerce 2010 Embitel
  25. 25. New business models• Subscription based shopping – Groceries – Drugstore goods• Real time market screening• Support for “translated” shopping for tourists• Mobile marketing/advertisement• Shopping profile “stock exchange” / “banking” Better eCommerce 2010 Embitel
  26. 26. Challenges & Threats• Challenges – Expectations of users increase – Increased maturity of systems and processes – It’s a new channel to be explored – Many platforms, many technologies, many players• Threats – “anytime, anywhere” increases transparency • Price comparison (incl. barcode scanning) makes the market even more transparent, reaching full transparency (in B2C) – Oligopols/Cartels might appear • as whole system is much more controlled by tech companies (providers of hardware, software, network, …) Better eCommerce 2010 Embitel
  27. 27. Mobile Commerce andE-Commerce compatibility Better eCommerce 2010 Embitel
  28. 28. Building blocks of successful Online Commerce E-Commerce M-CommerceProduct Management  Online Marketing  ManagementShop Management  Logistics / Fulfillment  ManagementCustomer Management   Better eCommerce 2010 Embitel
  29. 29. Building blocks of successful Online Commerce E-Commerce M-Commerce*Product Management Full portfolio, even larger Full portfolio, focus on than b&m portfolio convenience products(Online) Marketing Full range of activities, IntegratedManagement including SEM, SEO, communication in all Newsletter. channels. Integration in offline Little mobile marketing communication (SMS, etc.)Shop Management Sales focused Mobile specific placements and management promotions.Logistics / Fulfillment Fast, reliable, consumer Even faster.Management friendly.Customer Management Fast, reliable, consumer Even more reliable. friendly. (remember: anytime!) *) today. Better eCommerce 2010 Embitel
  30. 30. Increased challenge on IT maturity Availability of Real-Time DataBrick&Mortar / E-Commerce M-CommerceMailorder Better eCommerce 2010 Embitel
  31. 31. Competitive advantages of Internet retail players+ -New Venture Brands / Retailers Manufacturer + - - + + + Mail order Aggregators & companies Marketplaces + + ++ + +Brick & mortar Pure internet retailers retailers - + +… in E-Commerce … in M-Commerce Better eCommerce 2010 Embitel
  32. 32. Case studies Better eCommerce 2010 Embitel
  33. 33. Amazon case • Mobile shopping apps available for – Android – Blackberry – Nokia – Iphone – Ipad • Sales exceeded in 1 billion USD in June 2010 Better eCommerce 2010 Embitel
  34. 34. Ebay case • 6 Million downloads of Iphone app • 1,5 mio products have been purchased • Mobile transaction volume in 2009: 600 mio USD Better eCommerce 2010 Embitel
  35. 35. What can be the approach? Better eCommerce 2010 Embitel
  36. 36. Approach• Start your own mobile services. 3 different options: – web-based mobile services – app-based mobile services – a hybrid version• Integrate into (mobile) Marketplaces• Easier to sell commodity products – repeating purchases – those with less explanation Better eCommerce 2010 Embitel
  37. 37. Our vision of Mobile Commerce Better eCommerce 2010 Embitel
  38. 38. Our vision of M-Commerce• Mobile Commerce will be – more convenient – much faster – something to be done anywhere, anytime – and: only those with great user experience (services and features) will succeed• Mobile Commerce will be predominant in shopping of non- physical goods and services in 2013 only• Mobile Commerce will even more integrate social networks with online commerce Better eCommerce 2010 Embitel
  39. 39. Better eCommerce 2010 Embitel
  40. 40. Recommended LinkTrend Predictions in 140 Characters http://www.slideshare.net/TrendsSpotting/2010-mobile- influencers-trend-predictions-in-140-characters-by- trendsspottingMobile Trends 2020 http://www.slideshare.net/rudydw/mobile-trends-2020 Better eCommerce 2010 Embitel
  41. 41. SummaryIt’s the right time – even in India – to start now! Find the right product portfolio in combination with the right services.Mobile will lead to even more transparency.Don’t try to block it, use it! Start thinking about location based services. How can this fit to your business? Better eCommerce 2010 Embitel
  42. 42. “You cant see the future through a rear view mirror.” (Peter Lynch) Better eCommerce 2010 Embitel
  43. 43. Our Company• E-Commerce service company • 300+ employees in since 1995 Stuttgart (HQ) and Berlin, Germany• e-commerce and e-business • 80+ employees in Bangalore projects in 30+ countries (incl. • Offering Online Commerce services Europe, US, Australia, Japan) in India and overseas• Responsible for … – consulting – 75+ Webshops – design – 1.000.000.000+ USD – technology E-Commerce Order Volume/year – hosting – 5.000.000+ – shop management E-Commerce Transactions/year – online marketing (SEO, SEM, SMM) Better eCommerce 2010 Embitel
  44. 44. List of webinars• Webinar 1: E-Retailing - A perfect storm in India• Webinar 2: Essence of Retail e-Commerce and its optimization• Webinar 3: SEO - More Visibility, More Traffic & More Sales for free?• Webinar 4: Social Media Marketing• Webinar 5: Customer Acquisition & Retention Better eCommerce 2010 Embitel
  45. 45. Thank you for your interest! Any questions?Daniel Rebhorndr@dmc.dewww.xing.com/profile/Daniel_Rebhornwww.linkedin.com/in/danielrebhornembitel / dmc systems India Pvt Ltd.www.embitel.comwww.smarte-commerce.comwww.linkedin.com/companies/embitel Better eCommerce 2010 Embitel

×