Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
THE LEAN PROTOTYPING PLAYBOOK 
Presented By: Kristian Bouw
former co-founder of a failed startup 
Built product without validating assumptions 
Could have saved 2 years and 6 figure...
what you think 
your product looks like
the hARSH 
REALITY
a minimum viable product 
isn’t just the product 
it’s an approach 
to building the product
ask yourself 
“What are the minimum 
features required to 
provide tangible value to 
a single customer?”
mvp product
nail it before 
you scale it.
PAIN POINTS 1 
2 VALIDATE POTENTIAL 
IDENTIFY CUSTOMER’S 
SOLUTIONS
your greatest fear should be 
solving the wrong problem 
(or even worse) 
solving nothing at all
stop 
wasting 
Their time 
(but more importantly)
please stop 
your own 
wasting 
time
turning your ideas into 
testable products 
Sketches Wireframes Prototype
GOAL 
SKETCHES 
Help you conceptualize your 
idea and validate internally
SKETCHES (aka freestylin’)
GOAL 
wireframes 
Help you visualize your 
idea and validate externally
wireframes
wireframes (low-fidelity design)
mockups (hi-fidelity design — optional) 
GOAL 
Help you give your 
application an accurate 
sense of look and feel
mockups
GOAL 
Create a mock application 
(with dummy data) that simulates 
a working product to get 
real user feedback 
prototype
Your prototyping toolbox 
Sketches wireframes 
Balsamiq 
UXPin 
mockups prototypes 
Mockflow 
Balsamiq Photoshop 
Invision...
everything is an 
experiment
change 
perspective 
fail fast, fail often learn fast, learn often
and don’t forget 
build measure learn
what you should do right now 
step 1 
step 2 
Setup 30 meetings with potential customers 
These are people you have identi...
(thanks) say hello 
kristian@notiontheory.com 
! 
@kristianbouw 
! 
www.notiontheory.com
Upcoming SlideShare
Loading in …5
×

Lean prototyping - presentation - redesign

750 views

Published on

Published in: Design
  • Be the first to comment

Lean prototyping - presentation - redesign

  1. 1. THE LEAN PROTOTYPING PLAYBOOK Presented By: Kristian Bouw
  2. 2. former co-founder of a failed startup Built product without validating assumptions Could have saved 2 years and 6 figures with the shit I know now Current founder at notion theory Lean startup consultancy helping startups build and launch their web/mobile product in 3 weeks Launched with $20k in pre-sales Solving Design + Product Problems Solving Business + Product Problems
  3. 3. what you think your product looks like
  4. 4. the hARSH REALITY
  5. 5. a minimum viable product isn’t just the product it’s an approach to building the product
  6. 6. ask yourself “What are the minimum features required to provide tangible value to a single customer?”
  7. 7. mvp product
  8. 8. nail it before you scale it.
  9. 9. PAIN POINTS 1 2 VALIDATE POTENTIAL IDENTIFY CUSTOMER’S SOLUTIONS
  10. 10. your greatest fear should be solving the wrong problem (or even worse) solving nothing at all
  11. 11. stop wasting Their time (but more importantly)
  12. 12. please stop your own wasting time
  13. 13. turning your ideas into testable products Sketches Wireframes Prototype
  14. 14. GOAL SKETCHES Help you conceptualize your idea and validate internally
  15. 15. SKETCHES (aka freestylin’)
  16. 16. GOAL wireframes Help you visualize your idea and validate externally
  17. 17. wireframes
  18. 18. wireframes (low-fidelity design)
  19. 19. mockups (hi-fidelity design — optional) GOAL Help you give your application an accurate sense of look and feel
  20. 20. mockups
  21. 21. GOAL Create a mock application (with dummy data) that simulates a working product to get real user feedback prototype
  22. 22. Your prototyping toolbox Sketches wireframes Balsamiq UXPin mockups prototypes Mockflow Balsamiq Photoshop InvisionApp Proto.io Proto.io MarvelApp Pen & paper Spaghetti-O’s iPad & stylus
  23. 23. everything is an experiment
  24. 24. change perspective fail fast, fail often learn fast, learn often
  25. 25. and don’t forget build measure learn
  26. 26. what you should do right now step 1 step 2 Setup 30 meetings with potential customers These are people you have identified as having the core problem you’re trying to solve Use first 10 meetings to extract ideas and sketch potential solutions You should be listening 90% of the time and sketching potential solutions step 3 Build product wireframes and externally validate with next 10 meetings Wireframes give your product the tangibility and context needed to test as a viable solution step 4 Build prototype and get traction with last 10 meetings Prototypes give you the best opportunity for feedback b/c they simulate the real application
  27. 27. (thanks) say hello kristian@notiontheory.com ! @kristianbouw ! www.notiontheory.com

×