How to access Global Markets for GIP growth in MNC's?
How to access global markets for GIP growth in MNCs? Defining companies AIESEC International can work with: 1. Why is this important? Global exchange products are for large scale multinational companies (MNCs). As it is easy for a company to work across borders and be considered an MNC we need to define the type of MNC’s AI can approach to become a global exchange partner. This creates AI’s market for global products. 2. Large Scale MNC Definition: AI can approach MNCs, which fulfill the following criteria: 1. Company is referred to as a MNC in an objective public source 2. Company has significant operations in over 10 countries 3. Company either has over 10.000 employees or has a revenue over 500 million euros Global prospect list: 1. What is this? This list publishes the companies that AI is approaching in the coming term to sell global products. 2. Why is this important? From the large scale MNC market it would be useful for entities to know which companies AI is looking to work with at a global level. This allows for collaboration between entities and AI in selling both global and national products. This list is not created to restrict countries in any way from approaching these companies. 3. How does the prospect list work Entity can… On the Active On the Inactive Not on the Prospect List Prospect List Prospect List sell GIP to company: Yes Yes Yes sell national partnership products to company: Yes Yes Yes request co sales with AI to a company: Yes Yes No AI can… On the Active On the Inactive Not on the Prospect List Prospect List Prospect List sell GEP products in an entity’s market directly Yes No No if it is: request co sales with an entity: Yes Yes No 4. How is this list created 1. Each year AI creates an active prospect list that fit the large scale MNC definition (maximum 500 companies). All other companies that meet this description that AI has researched on falls into the inactive prospect list. 2. In the case AI is approached or referred to by a company on the reserve list, AI is allowed to follow up on that lead. Recommendations to AI: We suggest the prospect list including the following categories in order to provide the clear information to countries related. Global ER Principes Strategic Meeting Output – Dec 2012
a. Company name b. The priority level for AI to approach (How eager AI want to raise the company within this year) c. Countries AI wants to co-‐ordiante with. 1. For AI to check their internal active prospect list to ensure it meets the large scale MNC definition. 2. For AI to publish their revised active prospect list for 12-‐13 3. For AI to create an overall company list for the term 13-‐14 4. For AI to update the active prospect list using the overall company list and the prospect list guidelines before the first of July 2013 5. For AI to always strive for co-‐sales regardless if the company is a current partner, prospect or neither one of these 3.3 Recommendations on implementation 3.3.2 Recommendations for the global plenary 1. Legislate type of companies AI can access in the market 2. Legislate how Global ER Principes Strategic Meeting Output – Dec 2012