Ganache

644 views

Published on

  • Be the first to comment

  • Be the first to like this

Ganache

  1. 1. Trans Fat Free Ganaches:White and Chocolate February, 2011
  2. 2. Dessert Cake - $ Share Dessert Cakes contribute 17% of the Cake Category Sales.  Good category to improve upon to have impact on entire cake category. Dessert Cakes have the #2 share within the Cake Category. Source: Perishables Group Fresh Facts 52 Wks ending 9/25/10
  3. 3. Cake Trends  The Cake Category is up 4% in unit sales and 1% in dollar sales. Dessert Cakes are up 3.0% over a year ago.Avg.Retail $6.81 $2.33 $4.48 $8.18 $4.20 $3.73 $17.19 $9.22 $16.44 $9.55 $8.91Price Source: Perishables Group Fresh Facts 52 Wks ending 9/25/10
  4. 4. Dessert Cake AnalysisSummary  Dessert Cake Flavor Trends  Top four dessert cake flavors (Chocolate, Carrot, Yellow/Golden, and Red Velvet) represent 52% of unit sales of category.  Red Velvet cake sales represent 6% of category but showing positive growth rates (+81%) in all regions.  Dessert Cake Size Trends  Round shapes are the majority type of cake in the category.  8” and 7” represent 89% of the market.
  5. 5. “Better for You’ Annual Tracking Median Among Category Buyers AMONG CATEGORY BUYERS July 2009 May 2008 March 2007 Trans Fat Free 36% 44% 41%  Trans Fat Free continues Made with Whole grain Ingred 37% 41% 30% to be of top importance to No Hydrogenated Fat 32% 41% 35% consumers Reduced saturated fat 32% 41% 32% High in fiber 34% 36% 34%  California became the 1st No high Fructose Corn Syrup 33% 37% 31% state to ban artificial trans No Preservatives 31% 37% 30% fat in 2008 and more states Low/Reduced Fat 31% 37% 29% are catching on. All Natural 32% 36% 27% Fortified with Vits/Mins 25% 35% 28% Fat free 28% 34% 27% Reduced Salt/sodium 25% 34% 27% Reduced Sugar 30% 31% 28% Organic 16% 24% 19% Low Glycemic Index 21% 25% na Made with Organic Flour na 25% 19% 100% Sugar free 23% 25% 24% Gluten Free 15% 18% na Good For You na NA 40% Reduced Calorie 33% Digestive Health - Prebiotic 22% Protein Enhanced 23% Omega Presence 20% Source: CSM Bakery Products- Better for You Questionnaire; 2009 and http://www.umm.edu/features/transfats.htm 2/3/2010
  6. 6. New TranSmart Products Now Available CSM Brings You Trans Fat A cake for all customers! Free Ganaches•10104500 - TFF White Chocolate Ganache, 23# Pail•10104501 - TFF White Chocolate Ganache, 40# Box•10104600 - TFF Chocolate Ganache, 40# Box
  7. 7. TranSmart Ganache Features and Benefits • Our Ganaches set firmer than La Patissier •Flavored Buttercrèmes are complemented by these items •TFF Chocolate Ganache’s flavor similar Brill Double Dutch Fudge Icing Easily Decorate for a fabulous look: Heat and enrobe product over a buttercreme base-iced cake. This product will look smooth and has a similar appearance to a rolled fondant .`
  8. 8. Brill Ganache Quality  Expertly-formulated ganache makes heating and pouring easy and effortless. No separation and easily heated in a microwave.  Highest quality ingredients  Our Ganaches and icings complement each other  NOW Trans Fat Free with no quality or taste difference
  9. 9. Product Information TFF White and Chocolate Ganache  Ambient -180 days  20 Units per layer for 23# Pail  Product Ordering  Two-Week Lead Time  Sample Orders Placed with CSM Bakery Products Customer Service  FOB Tucker, GA
  10. 10. CSM Bakery Products

×