Big Data tech can tame volume and velocity. Taming Variety in presence of volume and velocity is the real challenge. I’ve been working on taming variety and velocity simultaneously (Stream Reasoning) for 10 years, now. In this talk, I give you some examples of application domains where this is necessary. I explain where the Stream Reasoning community went so far in theory, applications and products. In particular I focus on my applications and my startup Fluxedo, which is offering real-time social media analytics across social networks. I conclude the talk discussing what comes next: 1) the need to focus on languages and abstractions able to easily capture user needs; 2) the need to find the sweet-spot between scalability and expressive semantics; 3) the need to used semantics to model more than the data access; and 4) the need to get over imperfect data. If you are exited, I did my job for today!