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Digital Gift Per Il Trade Marketing Empower 2011

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La nostra piattaforma integrata di gestione dei premi digitali Mail-
Maker Digital Gift consente la gestione contemporanea di più Clienti
attivi, ognuno titolare di una o più promozioni, alle quali viene
assegnato un budget che rappresenta la soglia massima erogabile dei
premi abbinati alla singola operazione.
La digitalizzazione dei premi consente di ridurre drasticamente tutti i
costi relativi alla logistica delle operazioni, evitare la perdita fortuita
dei beni, e non avere resi.

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Digital Gift Per Il Trade Marketing Empower 2011

  1. 1. Digital Trade Marketing Media e omaggi digitali a supporto delle promozioni sui Punti Vendita
  2. 2. La tecnologia Empower Consulting è formata da un team di professionisti con pluriennale esperienza di advertising e di e-advertising, specializzata nel Trade Marketing e nel DM online. Empower Consulting è in grado di occuparsi di tutte le aree di competenza del direct marketing digitale: tecnologia, media e progetti speciali. Empower Consulting utilizza la propria piattaforma Mail- Maker per l’invio di DeM, Coupon e SMS. www.mail-maker.com
  3. 3. La tecnologia Abbiamo da sempre sviluppato in casa tutte le piattaforme tecnologiche che utilizziamo per fornire servizi ai nostri Clienti. Questo ci conferisce una profonda conoscenza tecnica del direct marketing digitale, rapido adattamento alle esigenze del Cliente, ed alta qualità dei servizi forniti. Tra le piattaforme sviluppate, oltre a Mail-Maker (DeM e SMS), possiamo citare Digital Gift ed eCoupon utilizzate per la gestione delle attività di trade marketing digitale dei nostri Clienti.
  4. 4. La tecnologia I prodotti connessi al sistema centrale Database Editori DeM & SMS eCoupon Sistema Centrale Mail-Maker Digital Gift Clienti
  5. 5. Progetti Speciali
  6. 6. Progetti Speciali Empower mette a vostra disposizione una serie di Progetti speciali, con operazioni di couponing, concorsi a premio, gift card, o soluzioni a pacchetto dedicate al DM digitale delle Reti Vendita. I Coupon possono, ad esempio, essere personalizzati con barcode univoci (per campagna o per singolo consumatore), inviati via email, stampati e tracciati. Vengono forniti al Cliente appositi report statistici con i principali indicatori sia della DeM che del Coupon (invii, aperture, click-through, stampe), e viene fornito al termine della campagna un file di dati per la verifica della redemption sui Punti Vendita.
  7. 7. Progetti Speciali Grazie alla nostra piattaforma Mail-Maker, potete integrare le vostre promozioni con una Gift Card digitale, per offrire ai vostri clienti: Ricariche telefoniche Cinema Elettronica di consumo (foto, audio, video, telefonia, informatica, GPS) Viaggi Giochi Moda Musica Bellezza e benessere
  8. 8. Progetti Speciali All’atto dell’acquisto, il cliente potrà ricevere via email o sul proprio cellulare il codice (PIN) relativo al singolo omaggio. Nel caso delle ricariche telefoniche, queste saranno accreditate direttamente al numero di cellulare del vostro cliente, che riceverà un messaggio di conferma del Brand che ha offerto la ricarica. Le promozioni con Gift Card sono un ottimo incentivo per l’adesione ai fidelity programme e per il raggiungimento delle soglie di spesa proposte.
  9. 9. I Digital Gift
  10. 10. Digital Gift Le operazioni a premio, le promozioni e le survey, possono essere integrate con l’utilizzo di Digital Gift in sostituzione dei premi tradizionali. La digitalizzazione dei premi consente di ridurre drasticamente tutti i costi relativi alla logistica delle operazioni, evitare la perdita fortuita dei beni, e non avere resi. I premi non utilizzati, infatti, al termine del periodo promozionale vengono da noi rimborsati, secondo le modalità commerciali concordate per singola operazione. La scelta del ricorso ai Digital Gift consente inoltre un migliore tracciamento delle attività promozionali, in funzione delle modalità di raccolta dei dati degli aventi diritto (es. survey), o di quanto il titolare dell’operazione o il partner della distribuzione sono disposti a veicolare in termini di informazioni.
  11. 11. Digital Gift Questo è un esempio di flusso di una operazione a premio con distribuzione diretta dei Digital Gift ai clienti aventi diritto. Stampa eCoupon Fidelity + Prospect eCoupon Sistema Centrale Mail-Maker Erogazione Acquisto premi prodotto Acquisizione diretta dati tramite Distributore o RV Es.: coupon per acquisti Profumi sul PV con assegnazione ricarica per soglia di spesa.
  12. 12. Digital Gift Questo è un secondo esempio di flusso di una operazione a premio con distribuzione dei Digital Gift agli eventi diritto segnalati dalla Agenzia organizzatrice. Campagna Acquisto promozionale prodotto Sistema Centrale Mail-Maker Erogazione premi Acquisizione dati Es.: concorso a premi Personal care con raccolta postale dati. tramite Agenzia
  13. 13. Digital Gift Questo è il terzo esempio di flusso di una operazione a premio o di una survey, con distribuzione dei Digital Gift agli eventi diritto raccolti presso il PV dal personale dall’Agenzia organizzatrice. Campagna Acquisto promozionale prodotto Sistema Centrale Mail-Maker Erogazione premi Acquisizione dati tramite Personale Agenzia
  14. 14. La piattaforma Digital Gift
  15. 15. Digital Gift La nostra piattaforma integrata di gestione dei premi digitali Mail- Maker Digital Gift consente la gestione contemporanea di più Clienti attivi, ognuno titolare di una o più promozioni, alle quali viene assegnato un budget che rappresenta la soglia massima erogabile dei premi abbinati alla singola operazione.
  16. 16. Digital Gift Sono disponibili tutte le funzionalità necessarie alla gestione dei Clienti, alla definizione delle operazioni a premio, alla assegnazione dei plafond di spesa, alla selezione dei premi per promozione, alla erogazione ed al tracciamento dei digital gift ed alla reportistica. Assegnazione plafond Ricariche Statistiche
  17. 17. Il Database
  18. 18. Numerosità Empower Consulting offre ai propri inserzionisti 8,5 MILIONI di consumer profilati Grazie alla numerosità dei propri contatti diretti, Empower ha una posizione di leadership nel mercato dell’e-mail marketing. La qualità dei profili è garantita da continue attività di selezione e controllo degli indirizzi attivi. Il database, interamente in house, è caratterizzato da una notevole profilabilità, sia sul target consumer che sul target business. I profili sono gestiti tramite la nostra piattaforma Mail-Maker, garantendo controllo diretto dei processi, deduplica tra Editori diversi e performance.
  19. 19. Qualità del contatto I database degli Editori presenti sulla nostra piattaforma seguono delle regole ben precise riguardo alle policy di non disturbo e sono stati raccolti secondo le norme vigenti in fatto di privacy. La nostra tecnologia permette di avere contatti deduplicati tra tutti i database presenti in piattaforma per una migliore efficienza di invio. Adottiamo politiche di rigore a tutela della reputation del Cliente, per garantire alle email di giungere a destinazione. Le nostre statistiche sono sempre a disposizione. I dati sono conservati e disponibili perché i risultati di Mail-Maker sono trasparenti. Le principali variabili di segmentazione: sesso, età, zona geografica, potere d’acquisto, e titolo di studio.
  20. 20. Principali clienti
  21. 21. Moda, bellezza e GDO
  22. 22. Industria e servizi
  23. 23. Agenzie e Centri Media
  24. 24. SMS
  25. 25. SMS La nostra proposta comprende anche il canale SMS: per le vostre campagne direct, realizzabili in autonomia ed in pochi minuti; per invii di campagne SMS anche a grandi quantità di contatti; per la realizzazione di campagne di comunicazione su profili prospect; per la gestione delle operazioni speciali del vostro fidelity programme, con l’invio di promozioni e coupon digitali personalizzabili.
  26. 26. ContattiPreventivi DeM+SMS e progetti specialiMarco Ottolini - Mobile 333.4151977 - Email marco.ottolini@empower.itRelazioni con Editori, Agenzie e Centrali MediaEmanuele Mioni - Mobile 334.9006080 – Email emanuele.mioni@empower.itServizi tecnologici e consulenza ICTAndrea Giovannetti - Mobile 333.7711668 – Email andrea.giovannetti@empower.it

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