Social Media Basics

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  • Social Media Basics

    1. 1. Intro
    2. 2. Today <ul><li>10.10 Social Media Basics Emakina </li></ul><ul><li>10.30 Monitoring social media Attentio </li></ul><ul><li>11.00 Coffee Break </li></ul><ul><li>11.20 Practical cases Attentio / Groupe Reflect </li></ul><ul><li>12.00 Social Media Strategy Emakina </li></ul><ul><li>12.30 Walking lunch </li></ul><ul><li>14.00 End </li></ul>
    3. 3. Before we get started… Let’s make sure we all speak the same language
    4. 4. What is social media? <ul><li>“ Social media describes the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.” </li></ul><ul><li>Wikipedia </li></ul>
    5. 5. If you prefer a more creative definition
    6. 6. So, what’s the “problem”?
    7. 7. Another definition <ul><li>&quot;Social media encompasses everything that is written, spoken and shown about your organization that you have no control over.“ </li></ul><ul><li>Josh Hallett </li></ul>
    8. 14. How do they do it? The tools
    9. 15. Social Media Tools <ul><li>Blogs </li></ul><ul><li>RSS </li></ul><ul><li>Podcasting </li></ul><ul><li>Forums/Message Boards </li></ul><ul><li>Wikis </li></ul><ul><li>Social Networks </li></ul><ul><li>Photo/Video Sharing </li></ul>
    10. 16. #1: Blogs <ul><li>More than 100 million blogs. </li></ul><ul><li>Nearly 75,000 new blogs each day: one every second! </li></ul><ul><li>The blogosphere doubles in size every 6 months. </li></ul>
    11. 17. #2: Really Simple Syndication (RSS)
    12. 18. #3: Podcasting <ul><li>iTunes </li></ul><ul><ul><li>1 million Podcast subscriptions the first week they were available </li></ul></ul><ul><li>Podcast Alley </li></ul><ul><li>Podcast.net </li></ul><ul><li>Yahoo Podcasts </li></ul><ul><li>Podcasting News </li></ul><ul><li>Just Google it </li></ul>
    13. 19. #4: Forums/Message Boards <ul><li>More than 20 million active message boards/forums </li></ul><ul><li>Includes message boards, forums, bulletin boards, Usenet groups, e-mail discussion lists, Yahoo! Groups, Google Groups, opinion sites </li></ul><ul><li>Narrowly focused (automotive, parenting, health, stocks/finance, etc.) </li></ul><ul><li>Heavily moderated, both by forum webmasters and participants </li></ul><ul><li>Structured, threaded discussions predominant </li></ul>
    14. 20. #5: Wikis <ul><li>Collaborative knowledge sharing </li></ul>
    15. 21. #6: Social Networks <ul><li>Facebook </li></ul><ul><li>MySpace </li></ul><ul><li>LinkedIN </li></ul><ul><li>MSN Spaces </li></ul><ul><li>Yahoo 360 </li></ul><ul><li>LiveJournal </li></ul>
    16. 22. #7: Photo & Video Sharing
    17. 23. Conclusion <ul><li>Those tools provide absolutely anyone to establish credibility and gain trust. And the information, good or bad, that's created and shared with those tools stays in search engines forever . </li></ul>
    18. 24. Today we’ll show you
    19. 25. A Two Company Presentation Your brand

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