The 7 sins - LUST
• Avoid being seduced by too many „bells and whistles‟.
• Identify your CMS requirements, evaluate and prioritize
Ask yourself for each requirement: “What is the added value?”
• Focus on the „must-haves‟
• Use this to benchmark solutions
The 7 sins – SLOTH
Do a CMS Project seriously. Don‟t do it “in-between”
• Don‟t make quick assumptions, but make funded choices.
• Don‟t go lightly over “annoying” end-users.
Involve end-users from the beginning and listen to them
• Stay informing all stakeholders constantly; keep them motivated.
• Assure having good “after-delivery” services
• Don‟t only evaluate the CMS tool,
also evaluate the vendor and/or the community
The 7 sins – PRIDE
Conquer pride! Get over it, let it go…
• Don‟t let personal convictions and „holy houses‟ damaging the
company goals and targets
• Cross departmental boundaries.
Don‟t only look at the „department‟ goals (not always easy)
Discuss at direction level if needed.
• Evaluate constantly and dare to steer your approach during the
project (even if this includes a slow-down of the project)
The 7 sins – ENVY
Be aware of “hidden agenda‟s”!
• Keep the decision process as objective as possible
• A good „match‟ with a supplier is important,
but the supplier choice should be a collective decision.
• Distinct clear facts with personal likes and dislikes
• Avoid mixed interests!
The 7 sins – Wrath / Revenge
The 7 sins – WRATH / REVENGE
• Involve stakeholders and listen to their opinion
• Manage expectations!
Avoid miscomprehensions, uncertainty & confusion
• Spend enough time on internal communication
• Think cross-departmental. Include a communication department or include an
external consultant for change management
The 7 sins – GREED
“No gain without pain”
• Think Big
• Define a clear strategy,
• identify must-haves, prioritize
> Select the right future proof tool & partner
“You can‟t have it all”
• Enable localization
• Keep control centrally, but
• enable localization: local content, local marketing actions,…
> Lower the maintenance effort & cost. Decrease TCO
The 7 sins – GLUTTONY
“walk before you run” !
• Avoid big bang
• Think big, but start small
• Identify a roadmap
• Take a phased (& iterative) project approach
• Only proceed to next step when previous deliverables are stable enough
• Pay attention to change management!