SEO INTERVIEWSEO INTERVIEW
WHAT IS SEO? TYPES OF SEO?
Search engine optimization (SEO) is the
process of changing the position of a
website or a web page in a search engine's
search results .
Two Types of SEO are
•On Page Optimization
•Off Page Optimization
SEO QUESTIONS & ANSWERSwww.navdeepkumar.com
1. What is On Page Optimization?
2. What is Off Page Optimization?
3. What is Page Rank or PR?
4. What is a Backlink?
5. What is Meta Title?
6. What is Meta Description?
7. What are Meta Keywords?
8. What is White Hat SEO?
9. What is Black Hat SEO?
WHAT IS ON PAGE OPTIMIZATION?WHAT IS ON PAGE OPTIMIZATION?
On-page optimization is one of the types of
SEO that refers to factor that gives
outcome to a website or web page ranking
on SERP ( Search Engine Results Page ).
On-Page Optimization means controlling a
webpage by you or by your page coding.
Some of the examples are HTML Code,
Meta Tags like Meta Title , Image Alt tag etc.
WHAT IS OFF PAGE OPTIMIZATION?WHAT IS OFF PAGE OPTIMIZATION?
Off Page Optimization is also one of the types of
SEO that are not controlled by the page coding.
Examples of Off-page optimization Link building,
Blog posting, Image Sharing, Document Sharing,
Video Sharing, Info graphics submission,
Increasing Page Rank and Page Authority, Article
submission, Getting high quality links from
relevant sites etc.
WHAT IS PAGE RANK OR PR?WHAT IS PAGE RANK OR PR?
Page Rank is a rank that has been provided by
Google for each and every Webpage. This
Rank ranges from 0 to 10. This Page Rank is
calculated by an Algorithm used by Google
Web Search Engine. PR of a web page is based
on the number of backlinks that received from
other high PR webpage.
WHAT IS A BACKLINK?
Backlink means incoming links to a website
or webpage. Inbound links are always better
than outbound links. Those links are also
known as incoming links, in links, inward
links etc. Getting backlinks from high PR and
relevant site is always good. In links from
.org, .edu sites would increase your website
or webpage ranking on SERP. Do-follow links
are better than No-follow links.
WHAT IS META TITLE?www.navdeepkumar.com
Title is the most important factors for a good
SEO of a webpage. These tags should be located
within head section. These tags should tell some
useful information about that page. A good title
tag should contain 60 characters. These titles
would appear on the SERP for your website
along with the Meta description of that page.
Google won't penalize your page if it contains
title with more than 60 characters and it skips
the remaining characters.
WHAT ARE META KEYWORDS?WHAT ARE META KEYWORDS?
In early days Meta keywords are the least
important tag for Search engine like Google. But
it is an easy way to tell our important keywords
to search engine. Meta keywords should contain
less than 250 characters. Now Google won't
consider Meta keywords as one of the ranking
WHAT IS WHITE HAT SEO?
White Hat SEO is one of the SEO techniques
that a Search engine always likes. Usage of
SEO techniques, tricks and tactics by following
search engine rules and regulations,
algorithm and policies are known as White Hat
WHAT IS BLACK HAT SEO?WHAT IS BLACK HAT SEO?www.navdeepkumar.com
Black Hat SEO or Negative SEO is a common term
for doing SEO Spamming Techniques. Usage of SEO
by not following policies and regulations of search
engine is called as black hat SEO. Some of the black
hat SEO techniques are
•Providing Low Quality content or duplicate content
on the page
•Getting backlinks from spammed or adult sites.
•Giving keyword stuffed content on the page with