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Why Is My Email Going to Spam?

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The three main reasons why your emails are probably going to the spam folder is because of either infrastructure issues, sender reputation, or content. The trickiest thing to get around today though, is the spam filter. Spam Filters look at things such as the type of message being sent, the subject line, the body copy of the email, end user feedback over time, and the “from” address. Most email servers these days will place email in the spam folder just because they look like something else that was spam. Remember that it’s usually not just one thing that needs to be look at, but often times several things.

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Why Is My Email Going to Spam?

  1. 1. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
  2. 2. 1. Infrastructure Issues (incorrect SPF records, modification to your server without updating, etc.) 2. Sender Reputation 3. Content (Spam Filtering) Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
  3. 3. • The type of messages being sent Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training • Your subject line • The body copy of the email • End user feedback over time • "From" addresses
  4. 4. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training Type of Message Being Sent: Updates and transactional emails are less likely to wind up in the spam folder than marketing messages or newsletters.
  5. 5. Subject Line: Take a look in your spam folders and scan the subject lines. Consider avoiding patterns that you see there. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
  6. 6. Body Copy: Your message is compared to millions of email messages the ISP receives. If your messages have patterns similar to OTHER types of messages that the ISPs have determined are "spam", then your message may be blocked as well. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training For instance, if you use Gmail, take a look in the spam folder…You may find “reasons” such as: “It contains content that’s typically used in spam messages.” or “It’s similar to messages that were detected by our spam filters.”
  7. 7. Body Copy: Domains WITHIN your email messages could be causing issues as well. - URLs in Content - Destination URLs (if you’re using tracking links) - URLs in Message Headers - URLs in Unsubscribe links - Etc. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
  8. 8. Body Copy: Don’t forget to check your HTML code ;-) Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
  9. 9. User Feedback Over Time: This can either be specific to your messages or feedback for all messages received at the ISP Are they sending similar messages to the spam folder? Are they marking similar messages in the spam folder as “not spam”? Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
  10. 10. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training From Addresses: From domains AS WELL AS specific email addresses at those domains.
  11. 11. FOR MORE ON Why your Email is Going to Spam, visit http://www.emaildelivered.com/email-marketing- tips/why-is-my-email-going-to-spam Download this information in: : Infographic | PDF Guide Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

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