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Optimize Your Unsubscribe process

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How do you want subscribers to unsubscribe from your email list? Hopefully not by clicking the spam button! Whether you're using the one click unsubscribe, manage subscriptions page, unsubscribe page, or email unsubscribe just remember: Don't play games with the unsubscribe process.

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Optimize Your Unsubscribe process

  1. 1. Optimizing Your ” A Unsubscribe Process
  2. 2. Presented by. .. E‘ I I. . 1 I f I‘ * - 1 : '- www. Emai1De1ivered. com
  3. 3. 4 Common Ways for Handling Unsubscribe Requests
  4. 4. One Click Unsubscribe A single link in your message that automatically removes the subscriber from your | ist(s)
  5. 5. Manage Subscriptions «_1 Page Pt» I I A page that let's subscribers opt out, change frequency, ‘,3’ / . change types of emails, etc. 7% ' ‘V 1: -. :1; / ,T. «'*f: ,; .li ‘ _ _ ‘W, _ "T‘W3:</ ~ ‘ . ‘ ‘ .7 / ' X ,2‘- ‘An. /‘
  6. 6. Unsubscribe Page Like an opt-in page, but allows them to unsubscribe instead by entering their email address
  7. 7. Send an Email to Unsubscribe Send in an email to unsubscribe (or send request via mail or fax)
  8. 8. First Things First. .. Don't play games with the unsubscribe process.
  9. 9. Unsubscribe from these types of emails from ? In addition to marking this message as spam. Gmail can attempt to automatically unsubscribe you from . by sending an unsubscribe request on your behalf. Leam more. - . o Unsubscribe and report spam
  10. 10. -2- Making the unsubscribe link so small that they can hardly find it Not using words like "UNSUBSCRIBE" clearly in the unsubscribe area makes it harder to find the link when scrolling through an email or searching for typical keywords. 1 . Pushing the unsubscribe link way down (by hitting the Enter key 20 times! ) If your subscribers can't find your link, then they're going to hit the spam button (which they CAN easily find! )
  11. 11. co m or (A: as on 03 m m , ,// T -« x“ 02 03 04 as an 97 as What's the Right Answer? It depends on your marketing model. .. It depends on your particular relationship with your list. .. It depends on the types of email marketing messages you are sending. .. And it depends on the frequency of email messages. ..
  12. 12. The Truth is. .. there are subscribers who don't want to get ALL of your email, but may still want to get newsletters or “weekly roundups. "
  13. 13. 4% MANAGE YOUR SU BSCRIPTION Customize Your Email Prqferenees Below or: hem. we nun do Iodoaxzo Hm unxyw be many arm-Isoebovcd you m snyway It nlll n so alone oonsmu 1 mm wwanmm wbicnpbou nun ya when belmv 7‘ J; '‘, .-', Ih. '1L. ‘ Ididn1m-anooloavo. Iiusmond-ndwhal Ihnylinkwasiav -) ‘um -~ m . V‘ b1lSvbscl? boIrnb! hcNrw$lolMwnthT: ps, Yod1ardGiHx| ‘ -. - ~ a m‘-m? - Ju1l5IdMeVou1'WholWo'Ial9vinglhi1MenW: |‘Updalm cm have ». ms us on Foabool and 9.» Poulvve Impiralionl Unsubscribe. I Have all J Ike Vilulily, Focus 3. Gwily I Nusd "Plan road "10 IMPORTANT unlublcllln notice bclolv" nus‘ » Hanson: -owlmllyouunxubxavblyvuwwlm-Ilrout vdooxandflowlms mcwv-1 rm comm-mnwy v-comw: mm mm for mow you my var roe mamdvnq My upanmsw ma mo anmna pm. Mr mow cumpmmsury am so : u-um urn! mzmry MIomynuuy'Cmd| >yv' Vwbwllotptrvyrou unoloctynwmoryynlsd Unlodryuu/ Irv’ 1., -, . ‘ -. -u. :? m~4/r , 4., ‘ 1/ Ianage Subscriptions Page
  14. 14. You are unsubscribed We're sony to see you go! How sorry? Well we want to Introduce xou to Demcv - he's the ouymat mouom y‘ou‘d enjoy recemng the Dam Gvoupon emaul
  15. 15. For more tips on how to effectively use the Unsubscribe process in your marketing, visit: http: //www. emaildelivered. com/ unsubscribe—process {EMAIL DELIVERED} www. Emai1De1ivered. com
  • mikeyy63

    Sep. 4, 2014

How do you want subscribers to unsubscribe from your email list? Hopefully not by clicking the spam button! Whether you're using the one click unsubscribe, manage subscriptions page, unsubscribe page, or email unsubscribe just remember: Don't play games with the unsubscribe process.

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