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How Complaints Impact Your Email Reputation

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A complaint is when a subscribers sends your email to the spam box, instead of unsubscribing from your list. If this happens frequently, your reputation will be negatively affected. Thankfully, there are simple things you can do to reduce your complaints.

Published in: Marketing, Technology, Business
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How Complaints Impact Your Email Reputation

  1. 1. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
  2. 2. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training WHAT EXACTLY IS A SPAM COMPLAINT?
  3. 3. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training HOW IS THE COMPLAINT RATE CALCULATED?
  4. 4. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training HOW DO COMPLAINTS IMPACT MY REPUTATION?
  5. 5. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
  6. 6. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training 1. SEND ONLY TO ACTUAL OPT-INS
  7. 7. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training 2. PAY ATTENTION TO THE CAMPAIGNS THAT GENERATE THE HIGHEST COMPLAINTS
  8. 8. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training 3. CLEAN YOUR LIST REGULARLY.
  9. 9. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training 4. SEND CONSISTENTLY.
  10. 10. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training 5. SET EXPECTATIONS… And Stick To Them!
  11. 11. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training 6. INCLUDE A “1 CLICK” UNSUBSCRIBE LINK AND A MANAGE SUBSCRIPTIONS LINK.
  12. 12. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training 7. MAKE IT EASY TO UNSUBSCRIBE
  13. 13. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training Learn more about how spam complaints impact your email reputation, visit: www.EmailDelivered.com/blog. Remember to sign up for the FREE Email Delivered Pulse newsletter for email articles, tips, and resources for email marketers. http://emaildelivered.com/subscriptio ns/pulse-subscription-center. HOW COMPLAINTS IMPACT YOUR EMAIL REPUTATION

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