Online credentialing: the experience of Federica Web Learning

1. the experience of
Federica Web Learning
Online credentialing:

2. Federica
Web Learning
★ The MOOC Evolution
★ MOOC Certification and the move towards accredited
learning
★ The European scenario and recent trends in credentialing
★ The Federica certification policy
- early partnerships
- certification via edX + Coursera
- in-house experience: from certificates to badges
2

3. DEGREES
Educational offer / Areas + product differentiation
PROFESSIONAL
ORIENTATION
3

4. Digital Education / MOOC Revolution
Fonte: Class Central
950+
università
4
950+
universi
19.4K
courses
220M
learners

5. MOOC certification: stage 1 auto-certification to
verified
Certification for single courses
● validity + recognition
● verified certificates at cost
○ 2013 Coursera Signature track
○ 2015 EDX honor code certificate
Massive
Open
Online
Courses
5

6. MOOC certification / stage 2 modularity and
stackability
Course = weeks, modules, units
Set of 4-5 courses are stacked together to form a
special qualification
Platform trademarks
● 2013 edX XSeries
● 2014 Udacity Nano degree
● 2014 Coursera Specialization
● 2016 Futurelearn Award for Program
Source: Class central - https://www.classcentral.com/report/making-sense-of-
microcredentials/
Massive
Open
Online
Courses
6

7. MOOC certification / stage 3 Platform certificates
to accredited learning
Corsi progettati per un gran numero di
partecipanti Massive, accessibili ovunque e da
chiunque Open, sul web Online.
I più prestigiosi atenei del mondo, con la propria
didattica universitaria di alta qualità, realizzano
il re-Branding dell’e-learning
Online
Master’s +
online
Bachelor’s
https://www.classcentral.com/r
eport/moocs-stats-and-trends-
2018/
7

8. MOOC certification / stage 4 Post-Covid and
responding to market
● Economic crisis = new demand for upskilling
or reskilling
● Multi-use of micro-credentials (micro-micro;
macro-micro)
● University credit
● New market logic + market-oriented system
● Domination of industry partnerships
● Companies as education provider +
credentialer
Google data
analytics (Coursera)
Google it support
(Coursera)
Google cloud
computing /EdX)
Introduction to
Blockchain IBM
(EdX)
8

9. Recent European trends in micro-credentials
- Global virtual exchange program
- Micro-credentials framework 2018
- MicroBOL EHEA project
- European commission EHA
- 16 June 2022, the Council of the European Union (EU) adopted a
Recommendation on a European approach to micro-credentials for
lifelong learning and employability
9
https://projects.unitn.it/formid/Microcredentials%20-
%20Stato%20dell'arte%20a%20livello%20europeo%20e%20a
%20livello%20naziona.pdf

10. Federica certification / Key partnerships SEA
Who: Ministry for Foreign Affairs and International Cooperation
(MAECI), ICE-Agency (Agenzia ICE) and Conference of Rectors of
Italian Universities (CRUI).
University partners: Bologna Business School, Luiss Business School,
Polimi Graduate School of Management, SDA Bocconi, Federica Web
Learning - Università di Napoli Federico II
Target: Ministry workers + public servants, self-employed professionals
and business consultants for export procedures
Certificati: 3.134 certificates issued (17,5% of total enrolments)
10

11. Federica certification / Coursera and edX
Coursera
- 23% of enrolments arrive via specialisation
- 3.9% complete the specialisation
- 9% of course completion
Data science courses; Python; Smartworking
Edx
- 303,269 enrolments
- 2.5% of learners pay for a certificate
Robotics; Introduccion a la teoria politica; Applied anatomy of the locomotor system;
Contemporary Issues in World Politics; Global Politics; IPSA; Coding at school
11

12. Federica certification / Federica PRO and
certificati vs attestati
Smart-working, where the course was
compulsory for thousands of public sector
workers and the first edition was delivered in
collaboration with IFEL (Institute for Local
Economy and Finance) and ANCI (National
Association Italian Councils)
Certification was compulsory. Criteria for
awarding the certificate determined by client
12
12

13. Offerta Formativa / Federica Network
Nell’ambito delle attività del Piano
Generale di Formazione 2022
rivolto ai dipendenti Regione
Campania si inserisce il Progetto
”Regione Campania in
Formazione”.
Professional development courses
in soft skills, digital competencies
managerial skills, language skills.
USERS: 2,925
CERTIFICATES: 8,488
ENROLMENTS: 9,247
dati al 30 giugno 2022

14. Federica certification / Federica PRO and the
Regione Campania Europa
- March 2022 onwards
- Delivery of 18 courses for CPD for all
personnel of Regione Campania
- Certificate is key to success of
operation
- Customisation of certificate +
Personalisation of criteria for its
award
13,040 certificates awarded so far
14

15. Offerta Formativa / Lauree magistrali
INGEGNERIA MECCANICA PER
L’ENERGIA E L’AMBIENTE LM
15
UNINA

16. Offerta Formativa / Professional
16
and more…

17. Offerta Formativa / Orientamento
+78.000
iscritti
17

18. Offerta Formativa / Federica Network
18
➢ A1 - English
➢ A2 - English
➢ B1 - English
➢ B2 - English
➢ C1 - English
➢ A1 - Français
➢ A2 - Français
➢ A1 - Deutsch
➢ A2 - Deutsch
➢ A1 - Español
➢ A2 - Español

19. Towards New forms of online credentialing / Acquisition
of specific open badges
MyOpenBadge
Bestr
Institutional choice
National policy
Curricular courses in
collaboration with Federico
II
Security
Plugin for Moodle for
automatic generation of
MOB
Federica PRO -
partnerships
Webinars; Seminars
19
Shareable
Credit transfer
2-pronged approach

20. Towards New forms of online credentialing / Acquisition
of specific open badges
MyOpenBadge
Bestr
Institutional choice
National policy
Curricular courses in
collaboration with Federico
II
Security
Plugin for Moodle for
automatic generation of
MOB
Federica PRO -
partnerships
Webinars; Seminars
20
Shareable
Credit transfer
2-pronged approach

21. Towards New forms of online credentialing / Open
badges delivery 2023
MyOpenBadge
Bestr
Language courses
(30,000 users)
Competence-based
assessment + badges
Badges for 12 courses
Pro courses
Course completion - no
impact on Instructional
design
Broaden use of badges
EdX?
21
2-pronged approach

22. Towards New forms of online credentialing / Acquisition
of specific open badges
MyOpenBadge
Bestr
Credit transfer
National policy
Digital education hubs
PNRR
Federica portfolio of
courses
Webinars; Seminars
22
Shareable
Credit transfer

23. Thank You
Ruth Kerr
Ruth.Kerr@Federica.eu
Valentina Reda
Dario De Notaris
Francesco Bizzarro
Madrid gennaio 2023

24. L’organizzazione / Le aree di coordinamento > Le attività
24

25. 25
Working with Federica