Mrs Vivianne Reading <br />2000-2005: PRODI Commission – Education & Culture Commissioner<br />2006- 2010: BARROSO Commission – Media & Information Society Commissioner<br />2010-2015: BARROSO Commission – Legal Affairs Commissioner<br /> I2010 Work Program ( Prague Declaration)<br />Ias Interoperability<br />(Integrating all European IT Systems for an Open European Information space)<br />Ias Individualization<br />(Including all European Citizens, Employees and Students with no one left behind)<br />Ias Innovation<br />(Investing in wiser and wider RD Programs to stimulate European Creativity and Invention)<br />Mission ?<br />Enabling Europe’s Knowledge Economy to Survive Global Crisis and Competition<br />Helping Europe to invent “The next big thing..” in <br />TEL (Technology Enhanced Learning)<br />Mission<br />Making Europe THE Leading Knowledge Society by 2005<br /> eEurope 2005 workprogram (The Lisbon Agenda) <br />?<br />
TALENT<br />Development<br />Leisure & Gaming <br />Entertainment<br />PERFORMANCE<br />Support<br />Labor<br />Recruitment<br />Learning Communities<br />15 Years of Technology Enhanced Learning<br />eLearning2.0 (2005-2010)<br />Informal <br />Self generated Grass Root <br />Content Production & Exchange<br />eLearning 3.0 (2010-2015)<br />Personal <br />Distributed cloud based web for<br /> Rapid & Massive learner profiling and learning individualisation<br />eLearning 1.0 (2000-2005)<br />Formal<br />Online Porting of<br />“traditional” learning Pedagogy & Contents<br />Learning Content Production, Management & Distribution<br />VERY LOW<br />Average Satisfaction per User<br />ASPU<br />2000<br /><ul><li>Uni Columbia formed Fathom & teamed with XanEdu.
Uni of Penn Wharton School teamed with Caliber, a spin-off from Sylvan Learning.
Uni Cornell spun off eCornell with $12 million internal investment
UNext created CardeanUniversity with Columbia, London School of Economics, Carnegie Mellon, Stanford, and Chicago Universities.
Mass Distribution</li></ul> (Broad Casting)<br />Film<br />Letter<br />The Personal Media<br />Revolution<br />(Ubiquitous /Mobile / BB Internet)<br />Market Gap for <br />Content Personalization<br /><ul><li>Viral Distribution</li></ul>(Viral Casting )<br /><ul><li>Social Distribution</li></ul>(Social Casting)<br />Radio<br />Telephone/<br />Human talk<br />Television<br />Interactive Narrowcasting<br />Towards <br />Socratic Publishing?<br />(Delivering<br />Personal Learning Materials<br />Where Users Are, Where and When Users need them )<br />Broadcasting<br />One Message for Many People (Individual Massification)…<br />And What about Educational Publishing?<br />5<br />
15 Years of Learning Pedagogy & Formats<br />Learner<br />Satisfaction<br />Motivate – Engage – Remediate<br />Each one<br />Meaningful Learning<br />Scientific Research<br />New Music or Architecture<br />Well Designed Audio Visual<br />Instructions<br />Clarification of Relationships<br />Between Concepts<br />Mobile Learning<br />Most Reasearch and<br /> Intellectual Production<br />School Laboratory <br />Work<br />Lectures or Most Text Books<br />Representations<br />Game Based Learning<br />Social Learning<br />Viral Learning<br />Moltiplication <br />Tables<br />Applying Formulas to <br />Solve Problems<br />Trial & Error <br />Puzzle Solutions<br /> Learner Freedom<br />Associative<br />Exploratory Learning<br />(eg social learning, peer n reiew)<br />ROTE Learning<br />Location Based Learning<br />....<br />Constructive Personal Learning<br />(Self Development, Talent Expression, <br />The Joy of Learning,…)<br />Behavioral <br />Prescriptive Learning <br />(eg Regulatory, Compliancy,…)<br />Electricity<br />Killer Technology for Industrial Society <br />Electricity<br />Killer Technology for Industrial Society<br />Personal Ambient Learning<br />( Personalized, Contextualised, Localised, Rich & Un Formal)<br />The Joy of Learning !<br />Broadband, Mobile & Ubiquitous Internet<br />eLearning 2.0<br />(Grass Root Formats)<br />Personal Ambient Learning<br />(Media, Skills, Location & Context Aware)<br />Killer Technology for Knowledge Society <br />UNSATISFIED<br />USER<br />Syndrome<br />(OK for mandatory, ie compliancy & regulatory training<br />Only…)<br />eLearning 1.0<br />(Poor Media, Prescriptive WBT <br />TUTORIALS)<br />Modified slide from “Learning how to learn”,<br />Joseph D. Novak, D. Bob Gowin<br />
The Job of Books<br />Re-inventing...<br />The Book of Jobs<br />“Last time there was so much excitement about <br />a tablet it had some commandments written on it.”<br />-The Wall Street Journal<br />In the US ,..<br /><ul><li>During 2005 more than 1.5 Billion paper books have been posted of which ….</li></ul>(Source: AAP) <br /><ul><li>…..1 Billion returned in 2006, equal to 465 Million US$ expenses </li></ul>(Source Environmental Trends and Climate Impacts)<br /><ul><li>Annual Student expenditures on books can easily range from 700$ to 1000$ and mid and low income students can’t afford the cost of textbooks
Used Textbooks comprise only 25-30% of all those in the market
Faculty Gudilines emerge seeking to prohibit faculty from assigning a textbook if they do not plan to use at least 50 percent of its content in the course.
Over the last three years, 34 states have proposed a total of more than 100 bills related to textbook costs</li></li></ul><li>Act fast!: Bridge the (Missile) Gap...<br />The Learning Sputnik has been launched..<br />(...new publishers might not come where you expect them from...!)<br />Building Next Generation digital learning content marketplaces<br />
eXact learning solutions RD<br />Europe’s leading private TEL Lab<br />Which Future for Digital learning Contents?<br />2010-2015: Towards Personal Ambient Learning: <br />2000-2010: Giunti Research wins assignment of 15 very large EU RD Projects on Future Standards, Architectures and Formats for Digital Learning Content Management and develops Learn eXact LCMS<br /><ul><li>Media Based Personalisation
Mobile Learning Scenario 1Just in Time Medical Education<br />Phase 1: Medical experts produce Mobile Learning Pills™ for Immediate Care of Newborn..<br />Phase 2: Emergency Health managers Publish Learning Pills where needed, JIT….<br />Steps of Immediate Care<br />Project<br />Millennium Village<br />Mayange <br />Phase 3: … New Mothers receive personalised JIT Learning and…<br />A World Telcom Infrastructure provider.. wants to provide an innovative means for Just in Time Training (Instant Training) for health management to development countries using the main means of massive comunication: the cell phone. And using the set up also to collect field based udpated info… <br />Phase 4: ….Feedback Demographic info whilst highly motivated..<br />
Mobile Learning Scenario 2<br />Location Based Sales Support<br />Installed LearnPills<br />Step 1: The Training dept. rapidly creates Learning Pills & Testing Pills™ for Blackberries ™ using a standard rapid Authoring tool (DEVICE & CHANNEL BASED PERSONALIZATION)<br />Step 2: …Geo locates Learning Pills and Tests using mashup of Microsft Virtual Earth in its Authoring environment (LOCATION BASED PERSONALIZATION)<br />Step 4: PROFILED Employees receive Personal Learning Pills to download and play on their Blackberries ™ related to their location of work<br />The Marketing department of a Innovative Telco Company has to launch a new Product on the market upskilling all his workforce in 1 month whilst staying on the field and on the move…<br />Step 3:Publishes Learning Pills onto the Corporate Mobile Server interfaced to the standard learning infrastructure (Corporate LMS …)<br />Step 5: The mobile device sends back performance tracking (SCORM) to Corporate’s LMS/LCMS/EPMS <br />
And What’s Next?<br />Glimpses from the Future...<br />eXact learning Research<br />Bridging Your Content Strategy <br />Towards the Future.<br />Whatever It May Be.<br />
Future Scenarios<br /> Industrial Training & Performance Support<br />Location Based, Wearable, Enterprise Workspace Embedded<br />Phase 3: Users access Information where needed on available devices…<br />Also with WearableTraining <br />Phase 1:Instructional Designers retrieve reference and training materials from multiple sources<br />Phase 4: Standard Tracked Information is returned to Corporate LMS <br />S1000D<br />SVG<br />The Technical department of a Innovative Avionics Company has to provide Maintainance support on deck on a airplane now equipped with WIFI net access…<br />VRML/XRD<br />Phase 2: Standard eLearning Content gets located and Cached on deck using Satellite, Caching Engines and WIFI positioning technology <br />
Future Scenarios: Art Education – teachers <br />Location Based Mobile Learning<br />Phase 1: Art Educators Harvest raw assets performing OSIDs queries to federated Repositories using Query by Metadata and/or Query by Sample<br />Museum<br />Repository 1<br />Museum<br />Repository 2<br />Museum<br />RepositoryN<br />Query by Sample<br />OSIDS Pluging for..<br />Z39.50 ZING SRW<br />OAI MHP<br />Flickr YouTube<br />Google Yahoo Wikipedia<br />Query by Metadata<br />Phase 3: ...Expose LINKS to Blended Learning Experiences from within standard VLEs or WEB 2 Portals <br />Phase 2:Art Educators Author Multi Channel Contents , store them in federated DRs and GEO locate them in Real & Virtual Worlds<br />LINK to Repository<br />With Player<br />Digital Repository<br />Federation<br />
But....Are You Ready to fill Your Missile Gap?(Innovating Educational Content in Mobile Internet Times)<br />The Media Invention Clock <br /> Pool Paradox, 1983<br /><ul><li>9:30:00 PM : Oral Distribution (100K years AC)
11:59:49 PM: Analog Mass Media</li></ul> (1830 roto print, since 1920 film,radio,tv) <br /><ul><li>11:59:58 PM: Digital & Personal Media
00:00:00 PM : The Next Big Thing </li></ul>Ubiquitous, Mobile, Broadband, Personal Ambient Learning & Publishing<br />Innovating Educational Publishing<br />Rose Monastry, Oslo Norway, 1491<br />The G.I.S. (Gutenberg Innovation Syndrome)<br />1490 : “Dear Gutenberg, Wonderful but….what else can we do with it apart printing the Bible?!**!”<br />From the audience at the first public presentation of Gutenberg’s <br />quantum leap publishing invention<br />From a show called Øystein & Meg (Øystein & I) produced by Norwegian Broadcasting television channel ( more)<br />
Facing the Gutenberg Invention SyndromeAgain and again and again….<br />1895: “Dear Marconi, ...great invention!.... BUT what else can You do with Radio Waves apart transmittting a single letter over the hilltop?*!*??……<br />1980: “Why should people use mobile phones if we have a phone box at every corner?!?”<br />1990: “Why on earth should we use emails for reaching our empoyees f we can fax all needed...?**!?”<br />2000: “Why should our kids use SMS messages if they can talk to each other by cell phone?!!!!*?”<br />2009: “Why should students want their learning materials on the IPAD or eBooks <br />if they don’t even read their <br />textbooks at school?!?<br />All Media Have Been.... “New”… <br />...Prepare to Bridge Your “Missile” Gap... <br />....Before its too late!<br />THANK YOU!<br />