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Technology in the GardenUsing QR Codes to Market Your Demo Landscape  Emily E. Eubanks, UF/IFAS Communications Coordinator
Technology in the Garden•   Videos•   Audio Tours•   Apps•   QR Codes
QR Codes Basics• QR codes (short for Quick Response) are  barcodes that can be read by mobile phone  (smartphone) cameras....
QR Codes in the Garden• Give specific site/plant information on the  spot• Quick access• Bookmark sites• Provide consumer ...
Home Depot
Longwood Gardens
State Botanical Garden of Georgia
Primary Extension Methods for      Teaching Basic Plant Info• In person  – One on one  – Lecture• Very hands-on• Handouts•...
Primary Extension Methods for      Teaching Basic Plant Info• Pros  – Personalized info  – People like it• Cons  – Very ti...
What Do Visitors Want to Know       From a Demo Garden?•   What’s the name of this plant?•   Can I grow it in my yard?•   ...
Traditional Plant Signs
Moving to an Online Format          in the Garden• Pros  – Consistency across the state on the content    received  – Easi...
Extension Demonstration Gardens• Cooperative Extension Service use  demonstration gardens as teaching tools• Usually maint...
Florida Extension Demo Gardens• 66 documented demonstration gardens in  Florida• Maintained by Master Gardeners• Located a...
Audience – Super Users• Master Gardeners         • 4-H Volunteers & Youth  – Mostly over 55           – Youth ages 8-18  –...
General Audience• Everyone else who visits Extension office or  demo garden  – County commissioners  – Lecture attendees  ...
Straughn Professional   Development Extension Center• Opened January 2012• 1st Extension demo  landscape on UF  campus• De...
Timeline• 2011 – developed Extension demonstration garden  landscape plan and installation for Straughn Center,  plans for...
Development• Communications Coordinator worked on content• Web Coordinator worked on QR code and website  development  – A...
Welcome Sign
Plant Info•   Shrubs•   Trees•   Groundcovers•   Grasses•   Perennials
Plant Info
Demo Area Signs• Create a Wildlife  Habitat• Use Microirrigation• Build a Rain Garden• Use a Compost Bin• What is a QR Code?
Mobile Site
Full Site
Uses for QR Codes in the Garden• Individual sites  – Direct to Extension office site• Podcasts  – Audio tours, verbal info...
Uses for QR Codes in the Garden• Email  – Send questions directly to MG Help Desk• Google Maps  – Check in or mark on Goog...
Downsides• Low awareness of QR codes• Limited technology• QR code might direct users to a website that  does not display p...
Future• In-service training for horticulture agents, MG  coordinators, and Master Gardeners• Serve as a resource for count...
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Qr codes in demo landscapes

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Qr codes in demo landscapes

  1. 1. Technology in the GardenUsing QR Codes to Market Your Demo Landscape Emily E. Eubanks, UF/IFAS Communications Coordinator
  2. 2. Technology in the Garden• Videos• Audio Tours• Apps• QR Codes
  3. 3. QR Codes Basics• QR codes (short for Quick Response) are barcodes that can be read by mobile phone (smartphone) cameras.• A QR Code is unique to a webpage.
  4. 4. QR Codes in the Garden• Give specific site/plant information on the spot• Quick access• Bookmark sites• Provide consumer driven technology at their fingertips• Used by retailers and public gardens
  5. 5. Home Depot
  6. 6. Longwood Gardens
  7. 7. State Botanical Garden of Georgia
  8. 8. Primary Extension Methods for Teaching Basic Plant Info• In person – One on one – Lecture• Very hands-on• Handouts• Websites/Videos
  9. 9. Primary Extension Methods for Teaching Basic Plant Info• Pros – Personalized info – People like it• Cons – Very time consuming – Can’t answer everyone’s questions – Miss people who wander through gardens and don’t ask questions
  10. 10. What Do Visitors Want to Know From a Demo Garden?• What’s the name of this plant?• Can I grow it in my yard?• What kind of care does it need?• What other plants go well with it?• Where do I get more info?
  11. 11. Traditional Plant Signs
  12. 12. Moving to an Online Format in the Garden• Pros – Consistency across the state on the content received – Easily updated – Can be used as a self-teaching device• Cons – Visitors tend to be an older population with barriers to technology
  13. 13. Extension Demonstration Gardens• Cooperative Extension Service use demonstration gardens as teaching tools• Usually maintained by Master Gardeners• Significant variety of gardens – Themed – Indoor – Location specific – Plant type specific
  14. 14. Florida Extension Demo Gardens• 66 documented demonstration gardens in Florida• Maintained by Master Gardeners• Located at extension offices, schools, fire stations, libraries, etc.• Four seasons of gardening – constant maintenance and visitation• And, constant gardening questions
  15. 15. Audience – Super Users• Master Gardeners • 4-H Volunteers & Youth – Mostly over 55 – Youth ages 8-18 – Sometimes have smart – Volunteers all ages phones – Usually have smart – Somewhat computer phones literate – Somewhat computer – Lots of horticulture literate knowledge – No prior horticulture knowledge
  16. 16. General Audience• Everyone else who visits Extension office or demo garden – County commissioners – Lecture attendees – Quick stop ins – Plant clinic visitors – General public
  17. 17. Straughn Professional Development Extension Center• Opened January 2012• 1st Extension demo landscape on UF campus• Demonstrates 9 Florida- Friendly Landscaping Principles• Two intro signs, interpretative signage, and plant signs
  18. 18. Timeline• 2011 – developed Extension demonstration garden landscape plan and installation for Straughn Center, plans for signage but no money• December 23, 2011 – met about grand opening of Straughn Center, initial request of indoor plants, realized they really wanted signage• January 4, 2012 – started on signage and QR codes, realized it would be closer to 80 QR codes• January 11, 2012 – installation of signs and QR codes• January 12, 2012 – grand opening of Straughn Center
  19. 19. Development• Communications Coordinator worked on content• Web Coordinator worked on QR code and website development – After research, realized our current site is not mobile friendly and would need a mobile friendly site in addition to full site about landscape – Built on JQuery Mobile Framework
  20. 20. Welcome Sign
  21. 21. Plant Info• Shrubs• Trees• Groundcovers• Grasses• Perennials
  22. 22. Plant Info
  23. 23. Demo Area Signs• Create a Wildlife Habitat• Use Microirrigation• Build a Rain Garden• Use a Compost Bin• What is a QR Code?
  24. 24. Mobile Site
  25. 25. Full Site
  26. 26. Uses for QR Codes in the Garden• Individual sites – Direct to Extension office site• Podcasts – Audio tours, verbal info, stories about the garden, children’s book readings, etc.• Evaluation – Pre- and post-test of garden• Picture submission – Garden photo contest
  27. 27. Uses for QR Codes in the Garden• Email – Send questions directly to MG Help Desk• Google Maps – Check in or mark on Google Maps• Twitter hashtag – Develop a trending hashtag about the garden• Facebook page – Encourage people to like and interact• Meet Your MGs – Bios of garden caretakers
  28. 28. Downsides• Low awareness of QR codes• Limited technology• QR code might direct users to a website that does not display properly on a cell phone• Appropriate and effective pedagogical uses of QR codes
  29. 29. Future• In-service training for horticulture agents, MG coordinators, and Master Gardeners• Serve as a resource for county faculty developing their signage

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