Anytime. For free.
Kenguru is an online streaming Anyone can watch!
platform based in CIS.
Movies can be watched online directly on our video
We don’t like complicated things, so we did
everything very simple
To start watching a user needs:
A modern computer (those which are no more
than 10 years old are preferable) with any
operating system and any web browser
installed (IE, Opera, Firefox, etc.)
The computer must be connected to the
internet with the connection speed of 256
kbit/s or faster – a great majority of internet
providers o er this level of service.
User actually gains access to movies just as if
they were recorded on DVDs and stored in his
home collection. The only di erence is that to
watch a movie he/she doesn’t have to reach
for the shelf with DVDs and insert a disk into a
Kenguru as a business: acquisition policy
Kenguru is NOT a rights distributor. We actually are Kenguru is based in Ukraine, though we are
an online video platform. acquiring content for the territory of CIS, on
non-exclusive basis. Viewers outside the CIS
territories won't be able to watch videos due to a
We provide our users with a wide selection of powerful geo lterig system.
movies and tv episodes. That is our main service,
and this service is free! As rightholder your company will
receive a xed royalty fee for each view
In exchange, though, we’ll ask the viewer to devote
a bit of his/hers time and attention to watch some of any movie out of your package. The
ads. The advertisement time is limited to 2,5 minutes payment will be delivered upon
per movie. negotiated terms. For example – at the
The service users won’t be able to store the video end of each month.
they watched on their PCs, besides they don’t have
to, because the movie they liked is available for We are interested in many kinds of programs including
watching anytime. Documentary, Fiction and TV Series. Actually we seek to
o er to our audience the widest range of interesting
Our ACQUISITION POLICY is pretty simple: As we plan to pay the rightholders every time a movie is
watched we implemented the Statistics panel - where
the most detailed statistics of views is presented. You can
We acquire Free Internet Video on use it with multiple combination of parameters to get
Demand rights (also re ered as the exact statistics you want. The rightholder can choose
Advertised Internet Video on Demand the most convenient way of receiving information and
rights) for our platform, for streaming always stay informed of how much income the movies
purposes only (no downloading).
The important part of the business: we actually pay the
This is how business blueprint looks like.
Ads $ Content $
Views Ads Content Preferences
Do we like pirates?
We don’t. So we based Kenguru on solid content user can open temporary internet les folder and copy
protection mechanism. the movie to distribute it further.
By no means the service can display the Transport protocol for delivering video and
true location of movie le (its URL). audio stream out the possibility of stealing
That’s very important, because that is the most content in real-time.
vulnerable point of copyright protection on the Web. The protocol is called RTPM – a reliable commercial
The great majority of media players at present day product with closed source code, it cannot be
market allow user to nd out the URL. We use binary intercepted by decoding programs. The protocol
compression of data which makes it impossible for user improves day after day thus providing for the best
to nd out the true location of video le, but at the defense in the future as well. Real-time SSL encryption
same time it simpli es the functioning of player used of stream provides additional defense.
by Kenguru service.
Such encryption system is used in internet-banking and
in many popular services — Gmail for example.
No browser client cache.
Ordinary web-servers use progressive download
method to transfer media content to media player. In
the described case a temporary copy of le is stored on
user’s PC and then the player reproduce it. The problem
is that the user can easily access these les, play them
and even distribute as he/she likes.
We o er another way of content delivery, which is far
more secure for copyright holder. Kenguru server
delivers video in a way which does not create any
temporary internet les on user’s hard disk. We can
provide any kind of media content being sure that no
We don’t like watching movies in a poor quality and we don’t like it when the movie is being interrupted while
loading a new fragment.
So, guided by our own preferences we developed a convenient player and provided all you need to enjoy your
favorite movie. The interface is specially developed to reduce visual noise and assure maximum comfort for your
home theater. You can subdue colors, switch to full screen mode or do anything you used to do while watching.
Dynamic Streaming is a new quality of service monitoring feature that allows you to seamlessly switch between
versions of a single video stream that are encoded at di erent bit rates. Dynamic Streaming allows your media
application to smoothly adapt to clients with di erent capabilities, such as mobile devices with lower
processing power and smaller screens, or clients with slower Internet connections, without interrupting the
0 min 2 min 4 min 6 min 8 min
How do we popularize the content?
We are sure that each movie or series must be Kenguru o ers a more traditional approach to the
watched by as many viewers as possible. And we arrangement of movies as well – an arrangement by
also believe that any copyright holder shares this channels.
conviction. Also, we know that sometimes a viewer
nds it very di cult to decide what lm or series
he/she would like to watch right now. !"#$$%&'(
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Kenguru is not simply a platform for
watching video online. Kenguru can ./#0# )13%$+4/% 8%9'
also serve as an interactive advisor.
Kenguru channels can help to discover what the site
has to o er. A convenient set of categories provides for
It is a modern resource which can unite viewers, simple and easy navigation through all the wide variety
introduce them to each other and enable them to of proposed content: you can sort channels by title,
exchange emotions and thoughts after watching a choose between movies and series, learn about
movie. novelties or the most rated videos.
Word of mouth is a great thing, it proved to be a Channels provide the easy way to choose the movies to
very e ective promotion measure in any media be watched in the bosom of family or put o to be
business. To automate word of mouth is the next watched later.
step. And we took it.
Now the program policy of the service is being formed. We plan to start with 150-200 hours of content and
increase the quantity of movies gradually guided by our viewer’s preferences.
Technical tests of the service are running now.
We expect them to be completed on September 15 2009.
Launch on September 15 2009
If Kenguru didn’t exist,
we'd have to invent it!