2006 SmartphonesSmartphones are complicated and are only for those whoindulge in business-on-the-move!
Mobile 2.0• Mobile is OTT ??!• Adaptive Connectivity!• Full Internet Experience!• AppStores!• Smartphones, Tablets!• Android, iOS and others!Apple s built-in apps arrived and set a standard that inspired third-party devs tocreate something amazing, and they did, just as soon as the platform opened up.!
Smart€r Phones • User friendly!• It s all about features!• Loyalty and satisfaction!• Development Ecosystem!• Marketplaces!!(2011)EU 22% smartphones penetration US 1 in 10 citizens have an iPhone !
And yes...tablets!!PCWORLD Nov 2009 – Apple fanboys dream!“Lets face it: the Apple tablet is a mirage created bylegions of fanboys and tech dreamers. (…) Its a nicedream, but its just not going to happen.” !2010!
Tablets!• Three year old device category!• iPad 81% of US & Canada Tablet !Web trafﬁc!• Tablet sales hit 119 million units in2012 (Gartner)!• Others (except Samsung) struggling!
Mobile TerminalsGartner: SmartPhone sales decrease by 2% in 2012!Total 419M. Samsung #1 , Apple #3. Android+iOS = 80%!
Mobile Content Usage1. Money Transfer!2. Location-Based Services!3. Search!4. Browsing!5. Health Monitoring!6. Payments!7. Near Field Communication!8. Advertising!9. Instant Messaging!10. Music!
Mobile Content Future• Mobile Money!- Mobile Banking 2016 - Nearly 1 in 10Users to Pay Bills via Their Mobile !- International Remittances to Reach $55Billion!• Near Field Communication!- 1 in 5 Smartphones With NFC by 2014!- Global m-payments worth US $945billion by 2015 (KPMG).!Frictionless !Mobile Payments!
App Stores• Apple App Store hits25B downloads!• Google Play hits 400k apps.10B downloads!• 70/30 revenue share !• Free, Paid, Freemium !• Gamiﬁcation!• Global app market 50B by2016 (Juniper)!
Apps Momentum• Zite, sold to CNN for $20-$25M!• Facebook Instagram!• Rovio Angry Birds, 700M+downloads. ABSpace 10M in lessthan three days!• Clash of Clans $1M daily, 700k dailyrevenue, 60k daily costs (as of Jan ’13)!
Make money w/ FreemiumIn-app Purchase• Free but w/ Ads!• Free and i pay to remove ads!!• Free but Content Locked!• Free but we have in-houseeconomy (virtual goods)!• Free but slow to progress!!!!!• Free w/ subscription model!Tablet Gaming - $3.03 billion of sales in 2016 ($301 million for 2012.)!
The new Web is MobileOs portugueses comprammenos eletrodomésticos eprodutos tecnológicos, noentanto o segmento dastelecomunicações, principalmente devido aossmartphones, continua aser o sector que registamelhores resultados noúltimo trimestre de 2011. !
• Cisco VNI forecasts 18x mobiledata growth from 2011 to 2016 !• Data Trafﬁc - Mobile 3x Fixed!• Trends !- Streaming and Mobile Video!- Mobile connections andincreased speeds!- Advanced mobile computingdevices!*VNI - Visual Networking Index!The new Web is Mobile
OTT As a Service• Data!• Device!• Cloud!• Access!!
Home Communications45TV Applica*ons Social Networks My Zapping VoD Storefront Games Useful Info Core Func*onali*es Fast Zapping EPG Pause TV Restart TV RCS @ TV Live Video Streaming from mobile to TV Streaming over the TOP Cloud TV VOD Mobile TV Four Screens Rich Communica1ons Media Hub
Enterprise MobilizationMobilization - Mobile Web & AppConference Scheduler Cloud APISimpliﬁed Cloud Communica1ons
Home Machine-to-MachineAutomation Personal Health FitnessEnergy MgmtHSGHubSeamless, plug’n’playconnection to sensorsSecurityServices
Transactions & BrokerageVodafone Services Vodafone OpCos B2O Corporate Users B2B End-‐Users B2C 3rd ParJes: Enablers Developers B2D Making the most of Connected Devices • Loyalty • Analy*cs • Payments • Adver*sing • Mobile Wallet • Streaming Over the Top • Mobile Genera*on • Cloud Communica*ons • Apps Marketplace • SDK & APIs • Hos*ng/OSS/BSS • Billing • Iden*ty & Security • Voice Messaging Cloud Mashup!
The Connected WorldData Connected everywhere enabling predictable transac*ons analysis and valuable insights crea*on Cloud The hub to accelerate a con*nuous and consistent ﬂow of unmatched customer experience Devices Smartphones and tablets having personalized and secure online services InnovaJon Reengineer new and proven proposi*ons, evolving to a Cloud Services Broker