•  Telecom, IT!•  Teacher!•  Father of (almost three)!•  Mobile & Innovation !•  Informatica @ FCUL!VASCO ELVAS
The New Web is Mobile
- Contextual"- Over-the-top"- Social"- Responsive"- Convergence"- Entertainment"- Inspirational"- Collaboration"! !Anywher...
#1 HISTORY INSIGHTS
Mobile 1.06110WAP 1.0 / CSD WAP 1.2 / GPRS WAP 2.0 / 3G
2006 SmartphonesSmartphones are complicated and are only for those whoindulge in business-on-the-move!
Mobile 2.0•  Mobile is OTT ??!•  Adaptive Connectivity!•  Full Internet Experience!•  AppStores!•  Smartphones, Tablets!• ...
#2 Think Mobile First
Thinking Mobile First•  Mobile Input has beendifficult!•  Complex devices andcapabilities!But still, there are a lot of opp...
Mobile Input!Make it simple, ease of use!
Location as an Input
Voice as an Input
Images as an Input
Gestures
Gestures as an Input
Thinking Mobile FirstPut in the effort where there’s payoff
Mobile First•  Amazon: over $1 billionspent via mobile devicesin the past 12 months!!•  PayPal: mobiletransactions increas...
Design and Usability•  The mobile web is mobile!•  Context is king!•  The devices are (very) different!•  Forget your dotc...
!•  Build solid prototypes!•  Understand mobile!constraints!•  Human-MachineInterfaces!“Design is not just what it looks l...
Terminals
Smart€r Phones •  User friendly!•  It s all about features!•  Loyalty and satisfaction!•  Development Ecosystem!•  Marketp...
And yes...tablets!!PCWORLD Nov 2009 – Apple fanboys dream!“Lets face it: the Apple tablet is a mirage created bylegions of...
Tablets!•  Three year old device category!•  iPad 81% of US & Canada Tablet !Web traffic!•  Tablet sales hit 119 million un...
Mobile TerminalsGartner: SmartPhone sales decrease by 2% in 2012!Total 419M. Samsung #1 , Apple #3. Android+iOS = 80%!
#3 Mobile economy
Mobile Content Usage1.  Money Transfer!2.  Location-Based Services!3.  Search!4.  Browsing!5.  Health Monitoring!6.  Payme...
Mobile Content Future•  Mobile Money!-  Mobile Banking 2016 - Nearly 1 in 10Users to Pay Bills via Their Mobile !-  Intern...
App Stores•  Apple App Store hits25B downloads!•  Google Play hits 400k apps.10B downloads!•  70/30 revenue share !•  Free...
Apps Momentum•  Zite, sold to CNN for $20-$25M!•  Facebook Instagram!•  Rovio Angry Birds, 700M+downloads. ABSpace 10M in ...
Make money w/ FreemiumIn-app Purchase• Free but w/ Ads!• Free and i pay to remove ads!!• Free but Content Locked!• Free bu...
#4 Trends
The new Web is MobileOs portugueses comprammenos eletrodomésticos eprodutos tecnológicos,  noentanto o segmento dastelecom...
•  Cisco VNI forecasts 18x mobiledata growth from 2011 to 2016 !•  Data Traffic - Mobile 3x Fixed!•  Trends !-  Streaming a...
The new Web is Mobile
Mobile Networks
! ! ! ! ! !!! ITExperience!! !! ! ! !BusinessExperience!!!! ! ! ! !HumanExperience!Industry TrendsSource: Gartner The Top ...
New Era for Product and ServicesContent Access! Always-on Devices! Transactions!Live Stream & Share!Connected Automation!
#5 Future Services
OTT As a Service•  Data!•  Device!•  Cloud!•  Access!!
Home Communications45TV	  Applica*ons	  Social	  Networks	  My	  Zapping	  VoD	  Storefront	  Games	  Useful	  Info	  Core...
Enterprise MobilizationMobilization - Mobile Web & AppConference Scheduler Cloud APISimplified	  Cloud	  Communica1ons	  	  
Home Machine-to-MachineAutomation Personal Health FitnessEnergy MgmtHSGHubSeamless, plug’n’playconnection to sensorsSecuri...
CAR Machine-to-Machine
Transactions & BrokerageVodafone	  Services	  	  	  	  	  	  Vodafone	  OpCos	  B2O	  	  	  	  	  Corporate	  Users	  B2B	...
The Connected WorldData	  Connected	  everywhere	  enabling	  predictable	  transac*ons	  analysis	  and	  valuable	  insi...
The New Web is Mobile
Mobile Insights & Trends
Mobile Insights & Trends
Mobile Insights & Trends
Mobile Insights & Trends
Mobile Insights & Trends
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Mobile Insights & Trends

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Mobile Insights & Trends

  1. 1. •  Telecom, IT!•  Teacher!•  Father of (almost three)!•  Mobile & Innovation !•  Informatica @ FCUL!VASCO ELVAS
  2. 2. The New Web is Mobile
  3. 3. - Contextual"- Over-the-top"- Social"- Responsive"- Convergence"- Entertainment"- Inspirational"- Collaboration"! !Anywhere, anytime, on-the-go experiences!The New Web is Mobile
  4. 4. #1 HISTORY INSIGHTS
  5. 5. Mobile 1.06110WAP 1.0 / CSD WAP 1.2 / GPRS WAP 2.0 / 3G
  6. 6. 2006 SmartphonesSmartphones are complicated and are only for those whoindulge in business-on-the-move!
  7. 7. Mobile 2.0•  Mobile is OTT ??!•  Adaptive Connectivity!•  Full Internet Experience!•  AppStores!•  Smartphones, Tablets!•  Android, iOS and others!Apple s built-in apps arrived and set a standard that inspired third-party devs tocreate something amazing, and they did, just as soon as the platform opened up.!
  8. 8. #2 Think Mobile First
  9. 9. Thinking Mobile First•  Mobile Input has beendifficult!•  Complex devices andcapabilities!But still, there are a lot of opportunities!
  10. 10. Mobile Input!Make it simple, ease of use!
  11. 11. Location as an Input
  12. 12. Voice as an Input
  13. 13. Images as an Input
  14. 14. Gestures
  15. 15. Gestures as an Input
  16. 16. Thinking Mobile FirstPut in the effort where there’s payoff
  17. 17. Mobile First•  Amazon: over $1 billionspent via mobile devicesin the past 12 months!!•  PayPal: mobiletransactions increasedsix-fold in 2009: $25M to$141M!Paypal Here!“You do Business Anywhere”!
  18. 18. Design and Usability•  The mobile web is mobile!•  Context is king!•  The devices are (very) different!•  Forget your dotcom thinking!•  Unique content and design!
  19. 19. !•  Build solid prototypes!•  Understand mobile!constraints!•  Human-MachineInterfaces!“Design is not just what it looks like and feels like. Design is how itworks. – Steve Jobs”!Design and iterate
  20. 20. Terminals
  21. 21. Smart€r Phones •  User friendly!•  It s all about features!•  Loyalty and satisfaction!•  Development Ecosystem!•  Marketplaces!!(2011)EU 22% smartphones penetration US 1 in 10 citizens have an iPhone  !
  22. 22. And yes...tablets!!PCWORLD Nov 2009 – Apple fanboys dream!“Lets face it: the Apple tablet is a mirage created bylegions of fanboys and tech dreamers. (…) Its a nicedream, but its just not going to happen.” !2010!
  23. 23. Tablets!•  Three year old device category!•  iPad 81% of US & Canada Tablet !Web traffic!•  Tablet sales hit 119 million units in2012 (Gartner)!•  Others (except Samsung) struggling!
  24. 24. Mobile TerminalsGartner: SmartPhone sales decrease by 2% in 2012!Total 419M. Samsung #1 , Apple #3. Android+iOS = 80%!
  25. 25. #3 Mobile economy
  26. 26. Mobile Content Usage1.  Money Transfer!2.  Location-Based Services!3.  Search!4.  Browsing!5.  Health Monitoring!6.  Payments!7.  Near Field Communication!8.  Advertising!9.  Instant Messaging!10. Music!
  27. 27. Mobile Content Future•  Mobile Money!-  Mobile Banking 2016 - Nearly 1 in 10Users to Pay Bills via Their Mobile !-  International Remittances to Reach $55Billion!•  Near Field Communication!-  1 in 5 Smartphones With NFC by 2014!-  Global m-payments worth US $945billion by 2015 (KPMG).!Frictionless !Mobile Payments!
  28. 28. App Stores•  Apple App Store hits25B downloads!•  Google Play hits 400k apps.10B downloads!•  70/30 revenue share !•  Free, Paid, Freemium !•  Gamification!•  Global app market 50B by2016 (Juniper)!
  29. 29. Apps Momentum•  Zite, sold to CNN for $20-$25M!•  Facebook Instagram!•  Rovio Angry Birds, 700M+downloads. ABSpace 10M in lessthan three days!•  Clash of Clans $1M daily, 700k dailyrevenue, 60k daily costs (as of Jan ’13)!
  30. 30. Make money w/ FreemiumIn-app Purchase• Free but w/ Ads!• Free and i pay to remove ads!!• Free but Content Locked!• Free but we have in-houseeconomy (virtual goods)!• Free but slow to progress!!!!!• Free w/ subscription model!Tablet Gaming - $3.03 billion of sales in 2016 ($301 million for 2012.)!
  31. 31. #4 Trends
  32. 32. The new Web is MobileOs portugueses comprammenos eletrodomésticos eprodutos tecnológicos,  noentanto o segmento dastelecomunicações,  principalmente devido aossmartphones,  continua aser o sector que registamelhores resultados noúltimo trimestre de 2011. !
  33. 33. •  Cisco VNI forecasts 18x mobiledata growth from 2011 to 2016 !•  Data Traffic - Mobile 3x Fixed!•  Trends !-  Streaming and Mobile Video!-  Mobile connections andincreased speeds!-  Advanced mobile computingdevices!*VNI - Visual Networking Index!The new Web is Mobile
  34. 34. The new Web is Mobile
  35. 35. Mobile Networks
  36. 36. ! ! ! ! ! !!! ITExperience!! !! ! ! !BusinessExperience!!!! ! ! ! !HumanExperience!Industry TrendsSource: Gartner The Top 10 Strategic Technology Trends for 2012!Top 10 Strategic Technology Trends!Internet of Things!App stores andmarketplaces!Next-generation analytics!Big data!In-memory computing!Extreme low-energy servers!Cloud computing!Media tablets and beyond!Mobile-centric applicationsand interfaces!Contextual !and social!
  37. 37. New Era for Product and ServicesContent Access! Always-on Devices! Transactions!Live Stream & Share!Connected Automation!
  38. 38. #5 Future Services
  39. 39. OTT As a Service•  Data!•  Device!•  Cloud!•  Access!!
  40. 40. Home Communications45TV  Applica*ons  Social  Networks  My  Zapping  VoD  Storefront  Games  Useful  Info  Core  Func*onali*es    Fast  Zapping  EPG  Pause  TV  Restart  TV  RCS  @  TV  Live  Video  Streaming  from  mobile  to  TV  Streaming  over  the  TOP  Cloud  TV  VOD  Mobile  TV  Four  Screens  Rich  Communica1ons  Media Hub
  41. 41. Enterprise MobilizationMobilization - Mobile Web & AppConference Scheduler Cloud APISimplified  Cloud  Communica1ons    
  42. 42. Home Machine-to-MachineAutomation Personal Health FitnessEnergy MgmtHSGHubSeamless, plug’n’playconnection to sensorsSecurityServices
  43. 43. CAR Machine-to-Machine
  44. 44. Transactions & BrokerageVodafone  Services            Vodafone  OpCos  B2O          Corporate  Users  B2B        End-­‐Users    B2C  3rd  ParJes:  Enablers  Developers  B2D  Making  the  most  of  Connected  Devices    •  Loyalty  •  Analy*cs  •  Payments  •  Adver*sing  •  Mobile  Wallet  •  Streaming  Over  the  Top  •  Mobile  Genera*on  •  Cloud  Communica*ons  •  Apps  Marketplace  •  SDK  &  APIs  •  Hos*ng/OSS/BSS  •  Billing  •  Iden*ty  &  Security  •  Voice  Messaging  Cloud Mashup!
  45. 45. The Connected WorldData  Connected  everywhere  enabling  predictable  transac*ons  analysis  and  valuable  insights  crea*on  Cloud                                                                                                                                                                        The  hub  to  accelerate  a  con*nuous  and  consistent  flow  of  unmatched  customer  experience  Devices  Smartphones  and  tablets  having  personalized  and  secure  online  services  InnovaJon  Reengineer  new  and  proven  proposi*ons,  evolving  to  a  Cloud  Services  Broker  
  46. 46. The New Web is Mobile

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