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Greening Media Literacy, NAMLE Presentation


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This presentation is a basic introduction to the connection between media, environment and media literacy. For more information, please visit:

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Greening Media Literacy, NAMLE Presentation

  1. 1. Greening Media Education Antonio López NAMLE, July 2013
  2. 2. “This is more than an environmental crisis: it's an existential threat, and it should be treated like one, without fear of sounding alarmist, rather than covered as just another special interest, something only environmentalists care about.” A Convenient Excuse, Wen Stephenson excuse/#ixzz2C7hgtXbx
  3. 3. Perceived Boundaries
  4. 4. Oikos: Household Root of economics/ecology
  5. 5. “Household management”
  6. 6. Mechanism
  7. 7. NIMBY: Not in my back yard.
  8. 8. Media’s Ecological Footprint
  9. 9. Media gadgets in the US (2013): 78% of teens have a cell phone 37% of all teens have smartphones (up from just 23% in 2011) 23% of teens have a tablet computer 95% of teens use the internet 93% of teens have a computer or access. Pew Research Center (2013)
  10. 10. Mining rare earth minerals contributes to civil war and loss of biodiversity
  11. 11. Cloud computing mainly powered by coal Cubitt, Hassan, & Volkmer (2011)
  12. 12. E-waste Planned obsolescence
  13. 13. Media’s Ecological “Mindprint”
  14. 14. Media are Environmental Education
  15. 15. Space, time and place
  16. 16. Regenerative mindprint: Empathy Connection Coordination Storytelling Education
  17. 17. Solution
  18. 18. Media Ecosystems “Blogging and the media ecosystem” Naughton (2006) .pdf “Facebook ecosystem” “iPhone ecosystem”
  19. 19. Humans are culture/organism/environment combined
  20. 20. Green Cultural Citizenship: Embodying sustainable behaviors and cultural practices that shape and promote ecological values within the interconnected realms of society, economy and environment.
  21. 21. Ecomedia Literacy: Understanding how everyday media practice impacts our ability to live sustainably within earth’s ecological parameters for the present and future.
  22. 22. Ecomedia wheel
  23. 23. Ecomedia literacy’s four lenses: Environment (earth system) The material conditions of media, including extraction, production, e- waste, energy and emissions Culture (hermeneutics, cultural studies) Text and discourse analysis of media texts; mapping cultural behaviors and attitudes Political Economy (world system, critical theory) Ideological structure of the global economics system, paying attention to the reasons why designers design what they do Worldview (phenomenology) Media’s impact on our perception of time, space and place
  24. 24. Enduring question: What constitutes a healthy media ecosystem?
  25. 25. Problem: Separation, division, i solation Solution: connections, relations hips, systems
  26. 26. More info/contact: