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Basic Media Messaging


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Pacific Youth was a five week online social media training course for over twenty youth leaders in Tonga and Papua New Guinea.

All course content is available under the Creative Commons license which enables other organisations and young people to participate in the course themselves, remix or embellish upon it (as long as they provide us with credit/link):

Published in: Technology, Business
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Basic Media Messaging

  1. 2. Deconstructing Shakira: Basic Media Messaging Presented by Antonio L o pez
  2. 3. Four basic principles of media communication. Ask:
  3. 4. What is the platform?
  4. 5. What is the goal?
  5. 6. What is the intended audience?
  6. 7. How is the message designed to appeal to this audience?
  7. 8. <ul><li>What is the platform? </li></ul><ul><li>What is the goal? </li></ul><ul><li>Who is the intended audience? </li></ul><ul><li>How is the message designed </li></ul><ul><li>to appeal to this audience? </li></ul>
  8. 9. You can apply these concepts to design your media.
  9. 10. Or
  10. 11. You can apply them to understanding how other media are created.
  11. 12. For example
  12. 15. A symbol is a visual representation of an idea.
  13. 19. + =
  14. 20. ?
  15. 43. Recap
  16. 44. Choose your platform
  17. 45. Have a goal
  18. 46. Target an audience
  19. 47. Design a message for your audience