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This is the presentation I used at the Enterprise 2.0 Summit in Frankfurt by end of October 2010 on the topic of "Exploring the 2.0 Adoption Archetypes" & sharing IBM's Social Software Adoption Program: BlueIQ
Full presentation can be downloaded from http://kcy.me/16nq
Please do also check this free whitepaper on the methodology behind the BlueIQ program itself: http://kcy.me/15vo
Special thanks to fellow colleagues, Rawn Shah & Jeanne Murray for allowing me to re-use most of the materials available! :)