The Netherlands elseviermedia.nl | info@elseviermedia.nl | +31 (0)20 515 96 66
The Netherlands - population Area: 41,528 sq km Capital: Amsterdam Population: 16.574.989  Source: Centraal Bureau voor de...
The Netherlands – media spendings
The Netherlands – average reach business magazines & newspapers <ul><li>Average reach among  decision makers  in The Nethe...
Magazines | Newspapers Coverage building,  loss of coverage  is often synchronized with learning curve,  forget curve % re...
The Netherlands – newspapers De Telegraaf Newspaper for wide audience Frequency: daily Paid circulation: 605,255 High soci...
The Netherlands – business magazines De Zaak Entrepreneurs in SME’s Frequency: 8x a year Paid circulation: 14,684  Managem...
The Netherlands –  average reach business sites Average reach among  decision makers  in The Netherlands:   <ul><li>Sites ...
Average reach Elsevier Media Target group Average reach (monthly) Elsevier Media  online elsevier.nl+beurs.nl+beleggersbel...
Elsevier, Elsevier STIJL, Beleggers Belangen, beurs.nl
Upcoming SlideShare
Loading in …5
×

The Dutch Media

1,170 views

Published on

Published in: Education, News & Politics
  • Be the first to comment

  • Be the first to like this

The Dutch Media

  1. 1. The Netherlands elseviermedia.nl | info@elseviermedia.nl | +31 (0)20 515 96 66
  2. 2. The Netherlands - population Area: 41,528 sq km Capital: Amsterdam Population: 16.574.989 Source: Centraal Bureau voor de Statistiek 2010 (October)
  3. 3. The Netherlands – media spendings
  4. 4. The Netherlands – average reach business magazines & newspapers <ul><li>Average reach among decision makers in The Netherlands: </li></ul><ul><li>Magazines Frequency Paid circulation Average reach all decision makers </li></ul><ul><li>Elsevier weekly 120,384 65,300 </li></ul><ul><li>Ondernemen! 8x a year 104,402 49,600 </li></ul><ul><li>NRC.Next daily 69,877 30,300 </li></ul><ul><li>Beleggers Belangen weekly 12,162 7,900 </li></ul><ul><li>De Zaak 8x a year 14,684 97,900 </li></ul><ul><li>Management Scope monthly 7,622 20,200 </li></ul><ul><li>Management Team fortnightly 799 66,700 </li></ul><ul><li>Sprout 9x a year 656 53,100 </li></ul><ul><li>Daily Newspapers Paid circulation Average reach </li></ul><ul><li>De Telegraaf 605,255 173,000 </li></ul><ul><li>AD 404,212 89,900 </li></ul><ul><li>De Volkskrant 232,777 75,300 </li></ul><ul><li>NRC Handelsblad 180,426 63,800 </li></ul><ul><li>Trouw 90,997 19,500 </li></ul><ul><li>Het Financieele Dagblad 53,031 35,100 </li></ul>Population decision makers in The Netherlands: 692,000 Free distribution Paid distribution Source: Decision Makers Survey 2011 / HOI, 3rd quarter of 2010
  5. 5. Magazines | Newspapers Coverage building, loss of coverage is often synchronized with learning curve, forget curve % reach Magazines Newspapers In chart: coverage building magazines and newspapers in target group ‘final responsibility automation/IT’ Source: Decision Makers Survey
  6. 6. The Netherlands – newspapers De Telegraaf Newspaper for wide audience Frequency: daily Paid circulation: 605,255 High social class (W1+W2): 41% Educated: 23% Het Financieele Dagblad Financial/economic newspaper Frequency: daily Paid circulation: 53,031 High social class (W1+W2): 77% Educated: 67% De Volkskrant Newspaper: profound, critical, socially involved Frequency: daily Paid circulation: 232,777 High social class (W1+W2): 69% Educated: 62% AD National newspaper with 7 regional titles Frequency: daily Paid circulation: 404,212 High social class (W1+W2): 46% Educated: 28% Trouw Newspaper for conscious, concerned and active people Frequency: daily Paid circulation: 90,997 High social class (W1+W2): 56% Educated: 56% NRC Handelsblad Newspaper for educated and more than average interested readers Frequency: daily Paid circulation: 180,426 High social class (W1+W2): 75% Educated: 70% Source: HOI, 3rd quarter of 2010 / NOM Print Monitor 2009-II 2010-I
  7. 7. The Netherlands – business magazines De Zaak Entrepreneurs in SME’s Frequency: 8x a year Paid circulation: 14,684 Management Team Business magazine Frequency: fortnightly Paid circulation: 799 Elsevier Newsmagazine Frequency: weekly Paid circulation: 120,384 Sprout Entrepreneurs <200 employees Frequency: 9x a year Paid circulation: 656 Ondernemen! Entrepreneurs in SME’s Frequency: 8x a year Paid circulation: 104,402 nrc.next daily newspaper for young professionals Frequen cy: daily Paid circulation: 69,877 Management Scope Magazine for top decision makers Frequency: monthly Paid circulation: 7,622 Source: HOI, 3rd quarter of 2010 Beleggers Belangen The information source for the active investor in the Netherlands Frequency: weekly Paid circulation: 12,162
  8. 8. The Netherlands – average reach business sites Average reach among decision makers in The Netherlands: <ul><li>Sites Newspapers Average reach (weekly) among decision makers </li></ul><ul><li>Telegraaf.nl 126,700 </li></ul><ul><li>AD.nl 53,400 </li></ul><ul><li>Volkskrant.nl 52,500 </li></ul><ul><li>NRC.nl 45,800 </li></ul><ul><li>FD.nl 45,500 </li></ul><ul><li>DFT.nl 44,300 </li></ul><ul><li>Spitsnieuws.nl 18,600 </li></ul><ul><li>Trouw.nl 17,000 </li></ul>Population decision makers in The Netherlands: 692,000 Source: Decision Makers Survey 2011 Sites magazines Average reach (weekly) among decision makers Elsevier.nl 27,700 BNR.nl 24,700 DeZaak.nl 21,100 MKB.nl 17,600 ManagementTeam.nl 9,600 BeleggersBelangen.nl 9,100 Sprout.nl 8,300 ManagementScope.nl 3,300
  9. 9. Average reach Elsevier Media Target group Average reach (monthly) Elsevier Media online elsevier.nl+beurs.nl+beleggersbelangen.nl NL, 13+ 685,000 men and women High social class 365,000 men and women Educated 281,000 men and women Investors 232,000 men and women Source: STIR, February 2011 Target group Average reach (weekly) Elsevier Media print Elsevier+Beleggers Belangen NL, 13+ 804,400 men and women High social class 532,100 men and women Educated 424,600 men and women Investors 171,200 men and women Source: NOM Print & Doelgroep Monitor 2009-II 2010-I 685,000 online 804,400 print
  10. 10. Elsevier, Elsevier STIJL, Beleggers Belangen, beurs.nl

×