3. Elsevier
Elsevier offers communication possibilities with high educated and wealthy
target groups. Through the weekly magazine Elsevier and Elsevier STIJL, the
website elsevier.nl, the e-newsletters and elsevier mobile.
General interest: weekly magazine - Elsevier
Special interest: 5 editions a year - Elsevier STIJL
Special editions
Actuality and interaction: newsletters and website - www.elsevier.nl
Elsevier mobile: latest news elsevier.nl on your mobile, PDA or blackberry
elseviermedia.nl | info@elseviermedia.nl | +31 (0)20 515 96 66
4. Print titles | Elsevier & Elsevier STIJL
Frequency: weekly
Total circulation: 122,600 copies
Source: HOI, 2nd quarter of 2011
1/1 page F.C.: € 14,087
Average reach: 714,400 men and women
Source: NOM Print Monitor 2010-II 2011-I
Average reach: 65,300 decision makers
Source: DMS 2011
Frequency Elsevier STIJL: 5x a year
Total circulation: 122,600 copies
Source: HOI, 2nd quarter of 2011
1/1 page F.C.: € 14,087
Publication date Elsevier STIJL 2012
Elsevier STIJL Women’s Fashion 25.02.2012
Elsevier STIJL Men’s Fashion 17.03.2012
Elsevier STIJL Women’s Fashion 25.08.2012
Elsevier STIJL Men’s Fashion 15.09.2012
Elsevier STIJL Luxury goods & gifts 17.11.2012
elseviermedia.nl | info@elseviermedia.nl | +31 (0)20 515 96 66
5. Specials within Elsevier magazine
**Interesting Umfeld and surroundings
to advertise within.
**Sector specific advertising.
Best Schools 14-01-2012
Top 100 Artists 12-05-2012
Health ABC 26-05-2012
Who is earning what salary? 02-06-2012
Best Jobs 09-06-2012
Best Municipalities 30-06-2012
Best Studies 29-09-2012
Best Hospitals 20-10-2012
Drugs 01-12-2012
Frequency: 2 editions in 2011
Christmas Edition 15-12-2012
Total circulation: 122,600 copies
Source: HOI, 2nd quarter of 2011
1/1 page FC: € 14,087
elseviermedia.nl | info@elseviermedia.nl | +31 (0)20 515 96 66
6. Elsevier Special Editions & In Memory of
Frequency: 8 editions in 2012
Total circulation: 25,000 copies
odd copy sales
Elsevier Special Editions in 2012:
Top Recipes/ International cooking:
05-05-2012 &
29-09-2012
Estates: 28-01-2012
Turkey: 25-02-2012
Catholic: 31-03-2012
England: 02-06-2012
India: 11-08-2012
Bacteria: 03-11-2012
1/1 page FC: € 5,000
Elsevier ‘In Memory of’. Examples of 2011
editions: Ronald Reagan, Fortuyn
elseviermedia.nl | info@elseviermedia.nl | +31 (0)20 515 96 66
7. Elsevier mobile applications
Elsevier Mobile
Elsevier.nl on your mobile phone: PDA, iPhone,
G1 or Blackberry! Een unique way to communicate
with your audience.
Elsevier Mobile – average monthly reach
Pageviews: 829,475
Visits: 631,906
source: Admob Mobile Statistics, June 2011
Elsevier iPhone
Elsevier iPhone – average monthly reach
Pageviews: 581,454
Unique users: 27,603
source: Google Analytics, September 2011
The Elsevier iPad application each week gives
Elsevier iPad you access to the latest edition of Elsevier.
In addition, the Special Editions are made
available to the iPad.
Elsevier iPad – average monthly reach
Pageviews: 166,825
Visits: 5,024
source: Google Analytics, September 2011
elseviermedia.nl | info@elseviermedia.nl | +31 (0)20 515 96 66
8. Elsevier Newsletters
Elsevier’s electronic newsletter draws the
readers attention to current news items and
comments and provides an overview of
articles from the latest edition of Elsevier
and Elsevier STIJL magazine.
In addition to the daily newsletter with news
and commentary, we also can offer you the
weekly Elsevier STIJL newsletter.
Elsevier daily Newsletter: 114,000 subscribers
source: Tripolis, October 2011
Elsevier STIJL Newsletter: 43,000 subscribers
source: Tripolis, September 2011
elseviermedia.nl | info@elseviermedia.nl | +31 (0)20 515 96 66
10. RESEARCH FIGURES
Elsevier readers SOCIODEMOGRAPHIC FIGURES
AVERAGE REACH ELSEVIER: 714,400 MEN AND WOMEN
Social class Profile %
Age Absolute reach
44%
20+ years 686.500
19% 30+ years 611.000
18% 17%
2% 40+ years 510.900
social class 1 social class 2 social class 3 social class 4 social class 5 50+ years 366.400
(high) (low)
Sexe Level of education
Profile % Profile %
39% 53%
women
22%
9% 9% 6%
61% men
lower general
upper general
lower secondary
sec./pre-univ.
upper secondary
university/higher
secondary
vocational
vocational
vocational
education
SOURCE: NOM PRINT MONITOR 2010-II / 2011-I elseviermedia.nl | info@elseviermedia.nl | +31 (0)20 515 96 66
11. RESEARCH FIGURES
Elsevier.nl visitors SOCIODEMOGRAPHIC FIGURES
AVERAGE MONTHLY REACH ELSEVIER.NL: 537,000 MEN AND WOMEN (STIR, August 2011)
Social class Profile % Age Profile %
32%
27% 29%
24% 25%
22%
17%
11%
8%
4%
social class 1 social class 2 social class 3 social class 4 social class 5
(high) (low) 13-19 years 20-34 years 35-49 years 50-64 years 65+ years
Sexe Profile % Level of education
Profile %
42%
39%
women
27%
11%
10% 9%
61% men
lower general
upper general
lower secondary
sec./pre-univ.
upper secondary
university/higher
secondary
vocational
vocational
vocational
education
SOURCE: STIR, Q2 2011 elseviermedia.nl | info@elseviermedia.nl | +31 (0)20 515 96 66
12. RESEARCH FIGURES
Average reach Elsevier & elsevier.nl
AVERAGE REACH ELSEVIER(.NL): 1,330,200 MEN AND WOMEN
Elsevier+elsevier.nl
high social class (W1+W2) 785.200
interested in fashion 704.600
interested in travelling 1.034.400
interested in cosmetics,
637.700
body-care
interested in jewellery,
585.300
watches
interested in cars 724.000
interested in automation,
829.900
computers
interested in personal
333.000
finance
interested in investing 505.500
ELSEVIER: AVERAGE WEEKLY REACH / ELSEVIER.NL: AVERAGE MONTHLY REACH
POPULATION: 13,753,000 MEN AND WOMEN / SAMPLE: 94,244
SOURCE: NOM STIR 2009-II 2010-I elseviermedia.nl | info@elseviermedia.nl | +31 (0)20 515 96 66
13. RESEARCH FIGURES
Average reach Elsevier & elsevier.nl
among decision makers
AVERAGE WEEKLY REACH ELSEVIER(.NL) : 80,400 DECISION MAKERS
Elsevier+elsevier.nl (weekly reach)
gross annual income € 60,000+ 28.000
executive 43.500
director, owner, main shareholder 31.500
automation, IT, system capacity
39.200
management (final responsibility)
general management
52.100
(final responsibility)
finance (final responsibility) 50.600
Human Resources,
39.500
(final responsibility)
marketing/PR
49.200
(final responsibility)
purchase
45.900
(final responsibility)
POPULATION DMS 2011: 692,000 DECISION MAKERS / SAMPLE: 3,037
SOURCE: DECISION MAKERS SURVEY 2011 elseviermedia.nl | info@elseviermedia.nl | +31 (0)20 515 96 66
14. Elsevier statistics
FOUNDATION DATE 27th of October 1945
FREQUENCY Weekly - Elsevier STIJL: 5x a year
CIRCULATION 122,600 copies weekly (HOI, Q2 2011)
READERSHIP 714,400 men and women
(NPM 2010-II/2011-I)
65,300 decision makers (DMS 2011)
ELSEVIER.NL 10,352,370 pageviews monthly
1,283,207 unique visitors
3,075,773 visits
3.4 pages per visit (Webtrends, March 2011)
ONLINE NEWSLETTERS 114,000 subscribers (daily)
(Tripolis, October 2011)
COLOUR PAGE € 14,087.-
CPM Leaderboard € 45.- / MPU € 55.-
elseviermedia.nl | info@elseviermedia.nl | +31 (0)20 515 96 66
15. Elsevier compared with
men’s and women’s
magazines
Circulation figures,
average reach & additional reach
elseviermedia.nl | info@elseviermedia.nl | +31 (0)20 515 96 66
16. Circulation figures 2011-Q2
Women’s and men’s magazines in The Netherlands
Paid circulation 2011-Q2
LINDA. 194.365
National Geographic 119.457
Elsevier 119.335
Cosmopolitan 97.481
Beau Monde 87.550
Elle 80.001
JAN 64.608
Marie Claire 64.053
Red 50.794
Nouveau 49.566
Elegance 47.109
Quote 46.123
Men's Health 44.046
FHM 40.058
AvantGarde 32.607
Playboy 31.223
Carros 29.741
Esquire 22.434
0 50.000 100.000 150.000 200.000 250.000
Source: HOI, 2nd quarter of 2011
elseviermedia.nl | info@elseviermedia.nl | +31 (0)20 515 96 66
17. Elsevier and
women’s magazines
Men and women, 25+ years,
social class 1(high) +2
elseviermedia.nl | info@elseviermedia.nl | +31 (0)20 515 96 66
18. Average reach: m/w, 25+ years, high social class
Target group: * men and women, 25+ years, social class 1 (high) +2
LINDA 469.400
Elsevier 421.600
Beau M onde 130.200
Cosmopolitan 127.400
JAN 98.900
ELLE 90.900
M arie Claire 79.400
Elegance 75.900
Red 73.100
Titles not measured in the survey:
Nouveau 67.300 Jackie, JFK, Esquire, Big Black Book, and Carros
Avantgarde 40.400
0 50.000 100.000 150.000 200.000 250.000 300.000 350.000 400.000 450.000 500.000
POPULATION: 4,787,000 MEN AND WOMEN / SAMPLE: 8,051
Source: NOM Print Monitor 2010-II 2011-I
elseviermedia.nl | info@elseviermedia.nl | +31 (0)20 515 96 66
19. c/1000 (reach) Elsevier & women’s magazines
Target group: * men and women, 25+ years, social class 1 (high) +2
LINDA € 24,60
Elsevier € 33,40
Beau M onde € 57,60
JAN € 85,90
Cosmopolitan € 93,80
Red € 102,60
Elegance € 108,70
ELLE € 112,70
M arie Claire € 115,90
Nouveau € 126,30
Avantgarde € 167,20
€0 € 20 € 40 € 60 € 80 € 100 € 120 € 140 € 160 € 180
Source: NOM Print Monitor 2010-II 2011-I
elseviermedia.nl | info@elseviermedia.nl | +31 (0)20 515 96 66
20. Elsevier & additional reach in %
Target group: * men and women, 25 years and older, social class 1 (high) +2
20%
18%
16%
14%
8,0%
12%
10%
8%
9,1% 8,9%
9,0% 9,0%
6% 9,0% 9,1% 9,1% 9,1%
9,1%
9,4% 9,6%
4%
2%
2,7% 2,9%
1,9% 2,1% 1,7% 1,7%
1,0% 1,5% 1,5%
0%
Elsevier Avantgarde Beau Monde Cosmopolitan Elegance and ELLE and JAN and LINDA and Marie Claire Nouveau and Red and
and Elsevier and Elsevier and Elsevier Elsevier Elsevier Elsevier Elsevier and Elsevier Elsevier Elsevier
POPULATION: 4,812,000 MEN AND WOMEN / SAMPLE: 8,257
Source: NOM Print Monitor 2010-I 2010-II
elseviermedia.nl | info@elseviermedia.nl | +31 (0)20 515 96 66
21. Elsevier and
women’s magazines
Women, 25+ years,
social class 1(high) +2
elseviermedia.nl | info@elseviermedia.nl | +31 (0)20 515 96 66
22. Average reach: women, 25+ years, high social class
Target group: * women, 25+ years, social class 1 (high) +2
LINDA 315.100
Elsevier 149.500
Beau M onde 105.700
Cosmopolitan 94.000
JAN 76.700
ELLE 68.000
M arie Claire 63.700
Red 61.700
Elegance 55.400
Titles not measured in the survey:
Nouveau 47.500 Jackie, JFK, Esquire, Big Black Book, and Carros
Avantgarde 30.600
0 50.000 100.000 150.000 200.000 250.000 300.000 350.000
POPULATION: 2,135,000 WOMEN / SAMPLE: 3, 703
Source: NOM Print Monitor 2010-II 2011-I
elseviermedia.nl | info@elseviermedia.nl | +31 (0)20 515 96 66
23. c/1000 (reach) Elsevier & women’s magazines
Target group: * women, 25+ years, social class 1 (high) +2
LINDA € 36,60
Beau M onde € 70,90
Elsevier € 94,20
JAN € 110,80
Red € 121,60
Cosmopolitan € 127,20
M arie Claire € 144,50
Elegance € 148,90
ELLE € 150,80
Nouveau € 178,90
Avantgarde € 220,60
€0 € 50 € 100 € 150 € 200 € 250
Source: NOM Print Monitor 2010-II 2011-I
elseviermedia.nl | info@elseviermedia.nl | +31 (0)20 515 96 66
24. Elsevier & additional reach in %
Target group: * women, 25 years and older, social class 1 (high) +2
25%
20%
5,5%
15%
10%
6,6% 6,6%
14,9%
6,6% 6,6% 6,8%
6,7%
6,6% 6,8%
5% 6,8%
7,2%
4,9% 4,8%
3,3% 3,6% 3,0% 3,2%
2,6% 2,4%
1,8%
0%
Elsevier Avantgarde Beau Monde Cosmopolitan Elegance ELLE JAN LINDA Marie Claire Nouveau Red
POPULATION: 2,112,000 WOMEN / SAMPLE: 3,824
Source: NOM Print Monitor 2010-I 2010-II
elseviermedia.nl | info@elseviermedia.nl | +31 (0)20 515 96 66
25. Elsevier and men’s
magazines
Men and women, 25+ years,
social class 1 (high) +2
elseviermedia.nl | info@elseviermedia.nl | +31 (0)20 515 96 66
26. Average reach: m/w, 25+ years, high social class
Target group: * m/w, 25+ years, social class 1 (high) +2
Elsevier 421.600
National Geographic 374.200
Quote 127.400
Playboy 118.300
M en's Health 92.700
Titles not measured in the survey:
Jackie, JFK, Esquire, Big Black Book, and Carros
FHM 79.800
0 50.000 100.000 150.000 200.000 250.000 300.000 350.000 400.000 450.000
POPULATION: 4, 787 MEN AND WOMEN / SAMPLE: 8, 051
Source: NOM Print Monitor 2010-II 2011-I
elseviermedia.nl | info@elseviermedia.nl | +31 (0)20 515 96 66
28. Elsevier & additional reach in %
Target group: * men and women, 25 years and older, social class 1 (high) +2
16%
14%
12%
7,8%
10%
8%
8,9% 8,5%
9,1% 9,0%
6%
9,4%
4%
7,3%
2%
2,8% 3,0%
2,0% 2,1%
0%
Elsevier FHM Men's Health National Geographic Playboy Quote
POPULATION: 4,812 MEN AND WOMEN / SAMPLE: 8,257
Source: NOM Print Monitor 2010-I 2010-II
elseviermedia.nl | info@elseviermedia.nl | +31 (0)20 515 96 66
29. Elsevier and men’s
magazines
Men, 25+ years,
social class 1 (high) +2
elseviermedia.nl | info@elseviermedia.nl | +31 (0)20 515 96 66
30. Average reach: men, 25+ years, high social class
Target group: * men, 25+ years, social class 1 (high) +2
Elsevier 272.000
National Geographic 229.700
Playboy 104.500
Quote 81.300
FHM 73.600
Titles not measured in the survey:
Jackie, JFK, Esquire, Big Black Book, and Carros
M en's Health 72.500
0 50.000 100.000 150.000 200.000 250.000 300.000
POPULATION: 2,653,000 MEN / SAMPLE: 4,348
Source: NOM Print Monitor 2010-II 2011-I
elseviermedia.nl | info@elseviermedia.nl | +31 (0)20 515 96 66
