Marketing Plan - Susan


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Marketing Plan - Susan

  1. 1. Marketing Plan - Class Project - SoapIncorp by Susan Anggraeni
  2. 2. <ul><li>SoapIncorp is a brand new soap factory which produces bathing bar soap with VCO as the main ingredients. </li></ul><ul><li>This plan was developed to introduce the product and hit the market hard. </li></ul><ul><li>The company will expand its sales territory slowly but sure and also atrracts new customers through publicity, promotions, and online selling. </li></ul>Executive Summary
  3. 3. <ul><li>SoapIncorp uses VCO as the basic ingredients to meet the customers demand, since VCO has become a nowadays trend among customers – because customers believe it’s healthy. </li></ul><ul><li>Opportunities exists because there are still no / not many competitors producing VCO based soap. </li></ul><ul><li>There are also opportunities to expand to outside Java, such as : Bali, Kalimantan, etc. </li></ul>Situation Analysis
  4. 4. <ul><li>Introduce the product to the market and try to make a good sales with 100% profit margins or better. </li></ul><ul><li>Grab loyal customers so that the company will have a certain absolute market. And always tries to grab new customers. </li></ul>Objectives
  5. 5. Strategies <ul><li>First step : collaborate or maybe even rent a space in exclusive beauty salons, cafes or even exclusive bakeries in Surabaya, for example Rota, le Atlas, Alex, Starbucks, Excelso, Pizza café, Igor, etc. </li></ul><ul><li>Display and sell the soap there with exclusive and unique design and packaging. </li></ul><ul><li>Put flyers or brochures and a product representative to explain about the product and show the prove (from lab research maybe, if any) to the customers to be. </li></ul>
  6. 6. Strategies <ul><li>Then strike Bali, and Gili islands as the most popular tourism spots. </li></ul><ul><li>The packaging (especially for the souvenir soap) will be made as attractive as can be. Since we can sell souvenirs soap easily in tourism area. </li></ul><ul><li>After the market recognizes the product, the company will open its own shop (like Body Shop) independently – in malls. </li></ul>
  7. 7. Strategies <ul><li>After that, the company can spread its wings to other big cities in Indonesia. And maybe start exporting the souvenir ones </li></ul>
  8. 8. Tactics <ul><li>Seek, hire and train sales representatives to be placed in every boot. </li></ul><ul><li>Prepare the necessary promotion. </li></ul><ul><li>Make TV advertising, brochures to be placed in every boot and other places. </li></ul><ul><li>Hold regular meeting to discuss and review everything before and after the big launch. </li></ul>
  9. 9. Budget <ul><li>For the TV advertising is around Rp. 100 million. </li></ul><ul><li>For the brochures and banners is around Rp. 20 million. </li></ul><ul><li>For the space rent is around Rp. 200 million in total. </li></ul><ul><li>For the others the company put Rp. 30 million. </li></ul><ul><li>So the total budget is around Rp. 350 million to 400 million. </li></ul>