TRADITIONALCOMMUNICATION !IS DEAD!
LET’S GODIGITAL?!?!?!!"!"#$
1234567#OLD HABITSIN A NEWWORLD!%&$()*+,-./0 !"#$%%&()*+,))-,,./
89:$%&#()*+,-.#email blasting, popups, banners…/012#6:;<=#
89:345#6789:;<=#>?@AB$CD>EB$FG>HB$IJKLB$MNO$!>?@AB#PQR6SDNT$
C3:DC#UVWXYZ[$]0^_`abcO$EFGHIJ#UVd;e$
DIGITAL IS NOT ADESTINATION!DIGITAL:KLM#NOP#1fg$QRSTUVW#hijklmn$XYZ[[]I^#_`JIabc][d#
THINKDIFFERENTLY!
THINKTARGETED!    ef-.#
SELLIGENT TUij…!TARGETING & SEGMENTATION    &ghC3!BEHAVIOR PROFILING!  T   !PERSONALIZATION!        !
&ghC3#=opqr4stuvw$$kl5mnopqrstu#-.vwx0yz{###G[Jm|}~#u,ÄÅ#ÇÉÑÖ#Ü0!>áT0à!>~#âä!>#ãå!>#çéèê#ëT!>#íìîï!>#
T         !=opqr4stuvw$$ñórsëTò:ôöõ!>úù##ûü†úùï)`iÉ°¢5-.k##G[Jm|}~#£§•¶ß®F©f#y™´¨≠Æm}Ø#∞±≤≥m•¶¥µ#ûó£m¥µúù)∂~#ÄÅ∑C3#°¢5#
!=opqr4stuvw$$∏Ü0π™∫ª2ëºΩæø¢m&è¿#ê)¡ê¬√m°¢5迃≈###G[Jm|}~#Ü0!>∆«)∂°¢5è¿~#âä!>#ãå!>#ëT!>#çéèê!>#íìîï!>#89`»… ÀÃ~#ÕŒœ¨#N–k—<=#
: PEPE JEANS!012+3243%5(4672)*+8%5496,))%%                                                              G<H,6I@,J%19%*+1,4...
: PEPE JEANS!                01955*+8%2K,4%<49-)*+8F%                > L3,+I=B%@*)*194)%-79%72@,%<,,+%                <2*A...
: PEPE JEANS!P,)(A1)J%> Q7,%3*2A98(,%21%17*)%59*+1%*+64,2),3%9(4%69+@,4)*9+)%> G(4%892A%*)%19%*+64,2),%17,%+(;<,4%9=%(),4)...
: SPORZA!
CASE STUDY: SPORZA!          :
THINKINTERACTIVE!π™-.#
SELLIGENT TUij…!MULTI STEP DIALOGUE !“”‘’÷#!TRIGGERED CAMPAIGNING !◊ÿ¢&#!TRACKING AND RETARGETING!1Ÿ⁄€N£‹#!
ÿ=opqr4stuvw$$xWXYyjhz{d|}~ÄÅÇÉ{2ÑÖÜÇÉ{áàâmnÄäLãåç!"éètêëÖíìe.Ä$#G[Jm|}~#y™›ô#y™_fi#iÉπ™#
&          !=opqr4stuvw$$fl‡m·≥‚„-.‰™#Ây™512∑€N£‹Ê*™Á5Ë##G[Jm|}~#ÈŸòÍÎÏÌÓ`UmÔ#ÿÒÚÓúÛòÍÔ`G[J#Ù>ı∏ÔˆmëT2ë€N£‹#
”      ’÷!=opqr4stuvw$$îïñówPòôöqõúC{ùû4îtü†°t碣§{     !"•å$í¶ß®w©™á^´Q4¨™≠u•å$ÆØ∞±w≤±≥â∞¥µ0!"•å$$pqr{∂,w$∑∏π∫$¢£§BªºΩ$æ~...
µ˜¯#∏˘)≥˙˚Á¸Ë#
µ˜¯#∏˘)≥˙˚Á¸Ë#
THINKSOCIAL!˝è-.#
SELLIGENT TUij…!GOING VIRAL!     -.!SNS TRACKING!          !
!=opqr4stuvw$$˙˚˛ˇË#!óŒ"x#$ò®F˝%&î##G[Jm|}~#()}Ø*+˝è,-./#«01—2vv234256789::;2#^<=;8><=?@ABC#˝èπ™D3~#óF˝è,-3E#óF˝%&î#
THINKINTERACTIVE!FG-.#THINKINTEGRATED!
SELLIGENT TUij…!CENTRALIZED DATABASE         H =CROSS CHANNEL!      & !360° CUSTOMER VIEW!360° s
H   ==opqr4stuvw$$G8II<J8=KmBk¢<=LÜ0m!>MÑ∑FG∏N°!>H O#≠N°PQ$R£N°öõm      ##G[Jm|}~#Bk¢<=#SppT#UV«#
=opqr4stuvw$$U«∏Ü09W}∆XNYmZ,2ë&ò[±@kl5<´¨òXº0àmZ,Ñ]2£§2^ë∑3_“∫ª-.‰™`###G[Jm|}~#ÂüNabcZµd«e™Ü0∫ª#fgvhij~Äź˚kßy™5#Bk¬√m‰™lí...
360° s=opqr4stuvw$$Âop!>2çé!>∑oˆëT!>mMGò-.vwx0YqXrs“m!>`#tuTU˙v0àhΩXwxklrstuò[’yz{ë™`##G[Jm|}~#£§C3OPò|_rsø<#^ë}~‰™òÄrsÅÇ...
!  S,4*93*62A%69;;(+*62I9+!     o  "#$%&##(!!  0,A,6I9+%<2),3%62;52*8+)!     o  )#&#*+!+,(-#+!-(./0!     o  1(#,+#!,*2.3!!...
WHAT NOT TO DO!UV4,21C%LW;%*+1,4,)1,3XY!                             UG.C%LW;%2A4,23B%A988,3%*+C%17*)%)79(A3%H()1%12.,%2%;...
WHAT NOT TO DO!UGZC%6A*6.%9+%17,%549;9I9+C%17,+%)5A2)7%)64,,+FY!                                           [G%[G%[G%[G%[GX...
1 ON 1 MARKETING=INTERACTIVE+TARGETEDSOCIAL+INTEGRATED!1’1-.àπ™âefâ˝èâFG$
˙˚Á¸Ë¯#SD¿¡$$$$$$$$$$$$$$$$$$$$$$$$$SD¬√#ƒóa$õ≈∆«»…$                  gfifl‡$ À$ëՌ…$                    ·—‚«»“‚$›≈—◊≈«Õ…$œ...
CASE STUDY: MOBISTAR!CUSTOMERACQUISITION!!`0L[V%SPGNGQLG[%QG%DLaa%`S%bTQTT0E%> D4,,%0LN%6243%8*@,%2-2B%> T3@,4I),%-*17%<2+...
CASE STUDY: SCHWARZKOPF!              SEGMENT&              PERSONALIZE!              !               d,B%A23*,)C%69;,%A,2...
CASE STUDY: SCHWARZKOPF!       1. AROUSE        2. ASK       CURIOSITY!       QUESTIONS!       3.               4. DELIVER...
CASE STUDY: SCHWARZKOPF!     SEGMENT&     PERSONALIZE!     !     V*@,%549=,))*9+2A%69+)(A12I9+%e%     6()19;*R,3%69+1,+1%2...
CASE STUDY: NECKERMANN!26.849(+3%V,4;2+%4,12*A,4%)*1,%f+3%A248,)1%*+%V,4;2+B%g17%A248,)1%*+%E(495,%:212A98(,)%&E%h%[a/%24,...
CASE STUDY: NECKERMANN!              > S,4)9+2A*R,3%[,-)A,n,4)%              > N2+28,;,+1%2+3%3212%,+4*67;,+1%            ...
CASE STUDY: NECKERMANN!%,72@*942A%Q248,I+8% F(5%19%#i?%<,n,4%69+@,4)*9+%%>  E?1,+3,3%549]A,%*+=9%<B%69;<*+*+8%8,+,42A%549]...
CASE STUDY: NECKERMANN!                P,M,+828,;,+1%549842;%                > T(19;2I6%,;2*A%49(1,3%2%=,-%32B)%          ...
CASE STUDY: NECKERMANN!P,@*@2A%9=%2<2+39+,3%<2).,1)%%T(19;2I6%,;2*A%17,%32B%2K,4%17,%2<2+39+;,+1%%:9+3*I9+2A%69+1,+1%26694...
CASE STUDY: NECKERMANN!G43,4%Q426.*+8%> %T(19;2I6%,;2*A%=94%A21,%94%9(1%9=%)196.%> %S4959),3%2A1,4+2I@,%&,q(*@2A,+1%5493(6...
OTHERMARKETING!TOOLSÚÛ-.Ùı$
ó˘!=opqr4stuvw$$ºäó˘˙˚Á5Ë#º˚ࡺEkßy™5mó˘##G[Jm|}~#£§ãå’çé#£§èêëí#Tó˘£§“°ì-#y™ÄÅäî$[y™ÿï#
O]&‰™äò5!=opqr4stuvw$$kl5¬√m‰™lí#ñóUV-.+#É∂‰™äò¢ä5œ©ôí##G[Jm|}~#m£ÒnËOP~#˜ö~≠õÎÏÌÓmº˚ÿïF#˜ö~≠úº˚ùûü!#†°‰™äò¢£#y™€NÑÖœ©#
!=opqr4stuvw$$NYm)s-§~∏UmÔˆ•¶G[Jß®∑©$#gh-.«∞±°¢5mÔ-§#™T´`iÉ∑˚¢«¨mÑ##G[Jm|}~#6)[]…≠Æ«ÿØ-.‰™ß®∑©$#iÉmÔ°¢5#ÍÔWÿ-.‰™#É∂UmÔ...
∂∑&ø©¿!=opqr4stuvw$$iÉYb-.‰™#’≠°-.‰™≤±≥¥2ëµV∂∑#∏∞±-.‰™ÉòÜ0∂∑áy™∏)##G[Jm|}~#∏o∂∑≠s#uπ©ó∂∑#∂∑∫ªºΩ#∞±Uyæm∂∑#
´      ™      !=opqr4stuvw$$∏¡¬º˚ÿïËm;ÉòQUx0º√ï´Ë#U6)ƒTï´Ë≈∆ò«™»TUBk¬√#A®∞NmbcZµ##G[Jm|}~# …˚¢«ÌÓ ÀÃ√#º˚ÕŒï´Ë#Ü0œ¬Zµ–+~#Zb...
µ›&                          Ì ’å!=opqr4stuvw$$∏ÿï⁄2뀋ÌÓD3òä5ï´Ë#µ›UmÌÓ∏rsfiÓfl‡·jÒmêÏ#ÂUmrsò˙‚ÌÓrs„ÖÜ##G[Jm|}~#∏fl‡mÎÏÌÓrs„...
THINKSELLIGENT!
Selligent sim presentation cn v2.1
Selligent sim presentation cn v2.1
Selligent sim presentation cn v2.1
Selligent sim presentation cn v2.1
Selligent sim presentation cn v2.1
Selligent sim presentation cn v2.1
Selligent sim presentation cn v2.1
Selligent sim presentation cn v2.1
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Selligent sim presentation cn v2.1

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Selligent Interactive Marketing solutions.

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Selligent sim presentation cn v2.1

  1. 1. TRADITIONALCOMMUNICATION !IS DEAD!
  2. 2. LET’S GODIGITAL?!?!?!!"!"#$
  3. 3. 1234567#OLD HABITSIN A NEWWORLD!%&$()*+,-./0 !"#$%%&()*+,))-,,./
  4. 4. 89:$%&#()*+,-.#email blasting, popups, banners…/012#6:;<=#
  5. 5. 89:345#6789:;<=#>?@AB$CD>EB$FG>HB$IJKLB$MNO$!>?@AB#PQR6SDNT$
  6. 6. C3:DC#UVWXYZ[$]0^_`abcO$EFGHIJ#UVd;e$
  7. 7. DIGITAL IS NOT ADESTINATION!DIGITAL:KLM#NOP#1fg$QRSTUVW#hijklmn$XYZ[[]I^#_`JIabc][d#
  8. 8. THINKDIFFERENTLY!
  9. 9. THINKTARGETED! ef-.#
  10. 10. SELLIGENT TUij…!TARGETING & SEGMENTATION &ghC3!BEHAVIOR PROFILING! T !PERSONALIZATION! !
  11. 11. &ghC3#=opqr4stuvw$$kl5mnopqrstu#-.vwx0yz{###G[Jm|}~#u,ÄÅ#ÇÉÑÖ#Ü0!>áT0à!>~#âä!>#ãå!>#çéèê#ëT!>#íìîï!>#
  12. 12. T !=opqr4stuvw$$ñórsëTò:ôöõ!>úù##ûü†úùï)`iÉ°¢5-.k##G[Jm|}~#£§•¶ß®F©f#y™´¨≠Æm}Ø#∞±≤≥m•¶¥µ#ûó£m¥µúù)∂~#ÄÅ∑C3#°¢5#
  13. 13. !=opqr4stuvw$$∏Ü0π™∫ª2ëºΩæø¢m&è¿#ê)¡ê¬√m°¢5迃≈###G[Jm|}~#Ü0!>∆«)∂°¢5è¿~#âä!>#ãå!>#ëT!>#çéèê!>#íìîï!>#89`»… ÀÃ~#ÕŒœ¨#N–k—<=#
  14. 14. : PEPE JEANS!012+3243%5(4672)*+8%5496,))%% G<H,6I@,J%19%*+1,4261%-*17%17,% 69+)(;,4)%3(4*+8%17,% 5(4672)*+8%5496,))%19%*+64,2),% 69+@,4)*9+%421,%:()19;,4)%24,%,)625*+8%<,=94,%5(4672),%> 49-)*+8%,?1,+)*@,ABC%<(1%+917*+8%*+%17,%<2).,1%"""% %> D*AA*+8%17,%<2).,1C%<(1%39%+91%5496,,3%19%67,6.%9(1"""%> E+1,4*+8%52B;,+1%24,2C%<(1%39%+91%69;5A,1,%17,%5(4672),F%%%
  15. 15. : PEPE JEANS! 01955*+8%2K,4%<49-)*+8F% > L3,+I=B%@*)*194)%-79%72@,%<,,+% <2*A*+8%=49;%2%5493(61%94%621,894B% > 0I;(A21,%69+@,4)*9+%@*2%,M;2*A% &94%0N0/%9O,4*+8%549;9I9+% %
  16. 16. : PEPE JEANS!P,)(A1)J%> Q7,%3*2A98(,%21%17*)%59*+1%*+64,2),3%9(4%69+@,4)*9+)%> G(4%892A%*)%19%*+64,2),%17,%+(;<,4%9=%(),4)%2(17,+I621,3%> Q9%95I;*R,%17,%5,4=94;2+6,%9=%B9(4%69+)(;,4%62;52*8+%-*17%5,4)9+2A*R,3%549;9I9+)%@*2%,;2*A)%%
  17. 17. : SPORZA!
  18. 18. CASE STUDY: SPORZA! :
  19. 19. THINKINTERACTIVE!π™-.#
  20. 20. SELLIGENT TUij…!MULTI STEP DIALOGUE !“”‘’÷#!TRIGGERED CAMPAIGNING !◊ÿ¢&#!TRACKING AND RETARGETING!1Ÿ⁄€N£‹#!
  21. 21. ÿ=opqr4stuvw$$xWXYyjhz{d|}~ÄÅÇÉ{2ÑÖÜÇÉ{áàâmnÄäLãåç!"éètêëÖíìe.Ä$#G[Jm|}~#y™›ô#y™_fi#iÉπ™#
  22. 22. & !=opqr4stuvw$$fl‡m·≥‚„-.‰™#Ây™512∑€N£‹Ê*™Á5Ë##G[Jm|}~#ÈŸòÍÎÏÌÓ`UmÔ#ÿÒÚÓúÛòÍÔ`G[J#Ù>ı∏ÔˆmëT2ë€N£‹#
  23. 23. ” ’÷!=opqr4stuvw$$îïñówPòôöqõúC{ùû4îtü†°t碣§{ !"•å$í¶ß®w©™á^´Q4¨™≠u•å$ÆØ∞±w≤±≥â∞¥µ0!"•å$$pqr{∂,w$∑∏π∫$¢£§BªºΩ$æ~æ{~øbc$
  24. 24. µ˜¯#∏˘)≥˙˚Á¸Ë#
  25. 25. µ˜¯#∏˘)≥˙˚Á¸Ë#
  26. 26. THINKSOCIAL!˝è-.#
  27. 27. SELLIGENT TUij…!GOING VIRAL! -.!SNS TRACKING! !
  28. 28. !=opqr4stuvw$$˙˚˛ˇË#!óŒ"x#$ò®F˝%&î##G[Jm|}~#()}Ø*+˝è,-./#«01—2vv234256789::;2#^<=;8><=?@ABC#˝èπ™D3~#óF˝è,-3E#óF˝%&î#
  29. 29. THINKINTERACTIVE!FG-.#THINKINTEGRATED!
  30. 30. SELLIGENT TUij…!CENTRALIZED DATABASE H =CROSS CHANNEL! & !360° CUSTOMER VIEW!360° s
  31. 31. H ==opqr4stuvw$$G8II<J8=KmBk¢<=LÜ0m!>MÑ∑FG∏N°!>H O#≠N°PQ$R£N°öõm ##G[Jm|}~#Bk¢<=#SppT#UV«#
  32. 32. =opqr4stuvw$$U«∏Ü09W}∆XNYmZ,2ë&ò[±@kl5<´¨òXº0àmZ,Ñ]2£§2^ë∑3_“∫ª-.‰™`###G[Jm|}~#ÂüNabcZµd«e™Ü0∫ª#fgvhij~Äź˚kßy™5#Bk¬√m‰™lí#’≠°∫ªm£ÒúùmnËOP#
  33. 33. 360° s=opqr4stuvw$$Âop!>2çé!>∑oˆëT!>mMGò-.vwx0YqXrs“m!>`#tuTU˙v0àhΩXwxklrstuò[’yz{ë™`##G[Jm|}~#£§C3OPò|_rsø<#^ë}~‰™òÄrsÅÇ#É∂rs!>ò1Ñfl‡m°--.‰™#ÖÜrs}~ò®F‰™àá#
  34. 34. !  S,4*93*62A%69;;(+*62I9+! o  "#$%&##(!!  0,A,6I9+%<2),3%62;52*8+)! o  )#&#*+!+,(-#+!-(./0! o  1(#,+#!,*2.3!! o  4,/3*5!!  T(19;21,3%:PN%549842;)J! o  6,+,7+(8--#(#9!!:0(.;&#!!<!!#=#3+!>!! o  6#;3#!,39!*(#,+#!%*#3,(8.! o  1.323/./%&?!&8=#!
  35. 35. WHAT NOT TO DO!UV4,21C%LW;%*+1,4,)1,3XY! UG.C%LW;%2A4,23B%A988,3%*+C%17*)%)79(A3%H()1%12.,%2%;*+(1,FY!
  36. 36. WHAT NOT TO DO!UGZC%6A*6.%9+%17,%549;9I9+C%17,+%)5A2)7%)64,,+FY! [G%[G%[G%[G%[GXXX%7B%39%L%+,,3%19%]AA%9(1%2AA%;B% *+=9%282*+^%_9(%2A4,23B%.+9-%2AA%17*)XXX%L%2;%2% 5A2I+(;%6()19;,4C%+91%2%)142+8,4XXX%
  37. 37. 1 ON 1 MARKETING=INTERACTIVE+TARGETEDSOCIAL+INTEGRATED!1’1-.àπ™âefâ˝èâFG$
  38. 38. ˙˚Á¸Ë¯#SD¿¡$$$$$$$$$$$$$$$$$$$$$$$$$SD¬√#ƒóa$õ≈∆«»…$ gfifl‡$ À$ëՌ…$ ·—‚«»“‚$›≈—◊≈«Õ…$œ"$–≈—Õ—“∆—”…$ d;e=„$‘’$÷Œ◊∆…“≈«“∆—”$ –Œ≈…—”«»∆‰ŒÂ$”ŒÊ…»Œ““Œ≈…$ÿŸ;•å$p⁄p$€∆≈«»$‹«Õ›«∆◊”…$ Á~;Ë"$mn$pŒ≈€∆‹Œ…$ õ«≈◊Œ“ŒÂ$—ÈÈŒ≈∆”◊$O$ Í_`abc$ ·∆ÈŒ$‹‚‹»Œ$Õ«”«◊ŒÕŒ”“$ ÎÏÌÓÔ$ Ò…“—ÕŒ≈$…«“∆…È«‹“∆—”$ O$
  39. 39. CASE STUDY: MOBISTAR!CUSTOMERACQUISITION!!`0L[V%SPGNGQLG[%QG%DLaa%`S%bTQTT0E%> D4,,%0LN%6243%8*@,%2-2B%> T3@,4I),%-*17%<2++,4%9+%N0[%> P,8*)142I9+%M%,+1,4%0LN%)B)1,;%M%:G[cEPQX%%%
  40. 40. CASE STUDY: SCHWARZKOPF! SEGMENT& PERSONALIZE! ! d,B%A23*,)C%69;,%A,24+%;94,%% 2<9(1%B9(4),A= %
  41. 41. CASE STUDY: SCHWARZKOPF! 1. AROUSE 2. ASK CURIOSITY! QUESTIONS! 3. 4. DELIVER INDIVIDUALIZE! (EMAIL)!
  42. 42. CASE STUDY: SCHWARZKOPF! SEGMENT& PERSONALIZE! ! V*@,%549=,))*9+2A%69+)(A12I9+%e% 6()19;*R,3%69+1,+1%266943*+8%19% 28,C%69A94C%2+3%1,?1(4,"""% % """%-*17%2+%*+@*12I9+%=94%5(4672),%
  43. 43. CASE STUDY: NECKERMANN!26.849(+3%V,4;2+%4,12*A,4%)*1,%f+3%A248,)1%*+%V,4;2+B%g17%A248,)1%*+%E(495,%:212A98(,)%&E%h%[a/%24,%),+1%19%#"ij%;*AA*9+%79(),M79A3)% %:72AA,+8,J%;9@*+8%=49;%9k*+,%19%9+A*+,%&l!$%)2A,)%m%9+A*+,%1932B/%:9+@,4)*9+%*)%17,%.,B%*))(,%&79-%19%*+64,2),%PGL/%%%
  44. 44. CASE STUDY: NECKERMANN! > S,4)9+2A*R,3%[,-)A,n,4)% > N2+28,;,+1%2+3%3212%,+4*67;,+1% > %D94;)% > %G+A*+,%)(4@,B)% > %0N0%:2;52*8+)% > %P,@*@2A%9=%2<2+39+,3%)7955*+8%6241% %
  45. 45. CASE STUDY: NECKERMANN!%,72@*942A%Q248,I+8% F(5%19%#i?%<,n,4%69+@,4)*9+%%>  E?1,+3,3%549]A,%*+=9%<B%69;<*+*+8%8,+,42A%549]A,C% 5(4672),)%2+3%6A*6.%<,72@*94%*+%0LN%h%-,<)*1,%>  0LN%,<1426.,4%=94%1426.*+8%*+%-,<)*1,%>  079-%2A1,4+2I@,)%*+%)2;,%621,894B%h%54*6,%6A2))%%%%
  46. 46. CASE STUDY: NECKERMANN! P,M,+828,;,+1%549842;% > T(19;2I6%,;2*A%49(1,3%2%=,-%32B)% 2K,4%@*)*I+8%-,<% > :9+3*I9+2A%69+1,+1%266943*+8%19%B9(4% <49-)*+8%7*)194B% % P,)(A1)%&%@)"%69+@,+I9+2A%+,-)A,n,4/% > G5,+*+8%421,%?%i"g% > :A*6.%1749(87%421,%?%#"o% > PGL%?%#"j%
  47. 47. CASE STUDY: NECKERMANN!P,@*@2A%9=%2<2+39+,3%<2).,1)%%T(19;2I6%,;2*A%17,%32B%2K,4%17,%2<2+39+;,+1%%:9+3*I9+2A%69+1,+1%266943*+8%19%6241%%P,)(A1)%&%@)"%69+@,+I9+2A%+,-)A,n,4/%%G5,+*+8%421,%?%i%%:A*6.%1749(87%421,%?%i"p%%PGL%?%l"l%%
  48. 48. CASE STUDY: NECKERMANN!G43,4%Q426.*+8%> %T(19;2I6%,;2*A%=94%A21,%94%9(1%9=%)196.%> %S4959),3%2A1,4+2I@,%&,q(*@2A,+1%5493(61)C%2A1,4+2I@,)C%"""/%%P,)(A1)%&%@)"%69+@,+I9+2A%+,-)A,n,4/%> G5,+*+8%421,%?%i"j%> :A*6.%1749(87%421,%?%#"l%> PGL%?%i"i%%
  49. 49. OTHERMARKETING!TOOLSÚÛ-.Ùı$
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  51. 51. O]&‰™äò5!=opqr4stuvw$$kl5¬√m‰™lí#ñóUV-.+#É∂‰™äò¢ä5œ©ôí##G[Jm|}~#m£ÒnËOP~#˜ö~≠õÎÏÌÓmº˚ÿïF#˜ö~≠úº˚ùûü!#†°‰™äò¢£#y™€NÑÖœ©#
  52. 52. !=opqr4stuvw$$NYm)s-§~∏UmÔˆ•¶G[Jß®∑©$#gh-.«∞±°¢5mÔ-§#™T´`iÉ∑˚¢«¨mÑ##G[Jm|}~#6)[]…≠Æ«ÿØ-.‰™ß®∑©$#iÉmÔ°¢5#ÍÔWÿ-.‰™#É∂UmÔ2ë∞±¢mrs1Ÿ#«0UmÔ3_FG###
  53. 53. ∂∑&ø©¿!=opqr4stuvw$$iÉYb-.‰™#’≠°-.‰™≤±≥¥2ëµV∂∑#∏∞±-.‰™ÉòÜ0∂∑áy™∏)##G[Jm|}~#∏o∂∑≠s#uπ©ó∂∑#∂∑∫ªºΩ#∞±Uyæm∂∑#
  54. 54. ´ ™ !=opqr4stuvw$$∏¡¬º˚ÿïËm;ÉòQUx0º√ï´Ë#U6)ƒTï´Ë≈∆ò«™»TUBk¬√#A®∞NmbcZµ##G[Jm|}~# …˚¢«ÌÓ ÀÃ√#º˚ÕŒï´Ë#Ü0œ¬Zµ–+~#Zb[Jò—“”#GH5òÿÓv<>#[H#ú‘’ó#÷JaH##kl,ï´Ëk—~#É∂◊ÿ∂∑mŸ¶#VWA{è«tu¬√#
  55. 55. µ›& Ì ’å!=opqr4stuvw$$∏ÿï⁄2뀋ÌÓD3òä5ï´Ë#µ›UmÌÓ∏rsfiÓfl‡·jÒmêÏ#ÂUmrsò˙‚ÌÓrs„ÖÜ##G[Jm|}~#∏fl‡mÎÏÌÓrs„kµ›UmÌÓ#‰∞np“°ÌÓrs„~#ÂÊKI::;#Á“ËÈÍ#Î:KÏ6<IÌ#Ï6<IÌ#Ó6Ô::Ì#OOO#^:KÊ#=:K8##Ò∏“a}™mÚˆµ›~#IÛÛI8Ì#GÙÏ9<6=Ì#ıI67;98ˆˆÙÌ#˜<=>:¯#J:9<I8Ì#OOO##∏ÿï⁄2뢀‹ÌÓ3_#
  56. 56. THINKSELLIGENT!

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