This is a slide deck used for 'Netnography: Overview & How-to' presentation on Feb. 15, 2012. The presentation (watch the YouTube video below) was a part of the class assignments for "Social Media Marketing" class taught by Robert Kozinets at Schulich School of Business, York University. In this presentation, topics such as why netnography is useful for marketing research and what the researchers have to keep in mind are explored with some specific examples.
The video on the first slide is a teaser for this presentation.
The link to the recorded presentation: https://www.youtube.com/watch?v=UWApBu2ERTU&context=C31c1b83ADOEgsToPDskJO-DQt8ZUtzIA-tdvMiOHd