©Elphège Kolingba – Web & PS3 PlayStation Store – UX development suggestions - 30/01/2013 1Elphège Kolingbaelphege-kolingb...
©Elphège Kolingba – Web & PS3 PlayStation Store – UX development suggestions - 30/01/2013 2AGENDAPS Store to focus on 5 Di...
©Elphège Kolingba – Web & PS3 PlayStation Store – UX development suggestions - 30/01/2013 3Hyperconnectedconsumersandpolar...
©Elphège Kolingba – Web & PS3 PlayStation Store – UX development suggestions - 30/01/2013 4WHAT YOU HAVE DONE ON THE PS ST...
©Elphège Kolingba – Web & PS3 PlayStation Store – UX development suggestions - 30/01/2013 5MAIN THINGS THAT ROCKS INTO THE...
©Elphège Kolingba – Web & PS3 PlayStation Store – UX development suggestions - 30/01/2013 6AND WHAT MAIN THINGS COULD BE I...
©Elphège Kolingba – Web & PS3 PlayStation Store – UX development suggestions - 30/01/2013 7MAIN THINGS THAT ROCKS INTO THE...
©Elphège Kolingba – Web & PS3 PlayStation Store – UX development suggestions - 30/01/2013 8AND WHAT MAIN THINGS COULD BE I...
©Elphège Kolingba – Web & PS3 PlayStation Store – UX development suggestions - 30/01/2013 9AND WHAT MAIN THINGS COULD BE I...
©Elphège Kolingba – Web & PS3 PlayStation Store – UX development suggestions - 30/01/2013 10THE COMMERCIAL PRIORITIES WOUL...
©Elphège Kolingba – Web & PS3 PlayStation Store – UX development suggestions - 30/01/2013 11HOW THE IMPROVEMENTS WILL BE I...
©Elphège Kolingba – Web & PS3 PlayStation Store – UX development suggestions - 30/01/2013 12THEIR LEVEL OF IMPORTANCE SHOU...
©Elphège Kolingba – Web & PS3 PlayStation Store – UX development suggestions - 30/01/2013 13AND THEN PRIORITISEDWEB PS STO...
©Elphège Kolingba – Web & PS3 PlayStation Store – UX development suggestions - 30/01/2013 14WITH CUSTOMER NEED DEFINITION ...
©Elphège Kolingba – Web & PS3 PlayStation Store – UX development suggestions - 30/01/2013 15THANK YOUQ&A
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PS3 & Online Store - Product Marketing & E-Commerce opportunities - Elphège Kolingba

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These visions are my own. Please respect the creative property ©.

One way to take on Games Shop Marketing development process, particularly on being able to turn commercial requirements into consumer-facing e-commerce & Business opportunities. Let's imagine what could be the Online Store for PlayStation 4 (PS4). Anyone is going to Gamescom or E3 2015 to discuss about it ? Any ideas, suggestions ?

Get in touch on elphege-kolingba.branded.me

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PS3 & Online Store - Product Marketing & E-Commerce opportunities - Elphège Kolingba

  1. 1. ©Elphège Kolingba – Web & PS3 PlayStation Store – UX development suggestions - 30/01/2013 1Elphège Kolingbaelphege-kolingba.comPlayStation StoreInisghts & marketing opportunitiesJanuary, 30th 2013
  2. 2. ©Elphège Kolingba – Web & PS3 PlayStation Store – UX development suggestions - 30/01/2013 2AGENDAPS Store to focus on 5 Digital E-commerce trends in 2013Web & PS3 Store overview & commercial prioritiesFocus on the UX development process to meetbusiness requirements
  3. 3. ©Elphège Kolingba – Web & PS3 PlayStation Store – UX development suggestions - 30/01/2013 3Hyperconnectedconsumersandpolarisationof theirattentionTV, Web, Mobile, TabletsA design forvariousscreens torespond tothe userexperienceand usesA webexperienceincreasinginfluenced bymobile devices2012:31% of mobileinternet users« mostly » goOnline usingtheir phonesThatbecome« smart »throughsemanticand metaOnsite Socialintegrationtrendsto increasevirality anddevelop socialshoppingexperiencesPS STORE DEVELOPMENT IN 2013 WILL DEAL WITH
  4. 4. ©Elphège Kolingba – Web & PS3 PlayStation Store – UX development suggestions - 30/01/2013 4WHAT YOU HAVE DONE ON THE PS STORE SO FAR1. FORMER PS3 STORE2. NEW PS3 STORE IN 20123. WEB PS3 STORE IN 2012+A BRAND NEWLOOK AND FEEL TO:CREATE HDEXPERIENCESSOLVE THE MAIN ISSUESMET BY GAMERS :SEARCHAND NAVIGATION
  5. 5. ©Elphège Kolingba – Web & PS3 PlayStation Store – UX development suggestions - 30/01/2013 5MAIN THINGS THAT ROCKS INTO THE PS3 STOREUSER EXPERIENCE• Much friendlierand more intelligent search system• Improved product pagesUSER INTERFACE• Sleek and modern• Improved graphicsthat fits with HD screensUSER FEATURES• Improved filters and sortingsdraw from a deeper and richer list of categories
  6. 6. ©Elphège Kolingba – Web & PS3 PlayStation Store – UX development suggestions - 30/01/2013 6AND WHAT MAIN THINGS COULD BE IMPROVEDUSER EXPERIENCE• Fix the server• Improve global speed and framerate• Keep items in the cart after any updates• Make it easier to purchase free contentUSER INTERFACE• Add a breadscrumb and highlight titles (clickables)• Add a Playstation Mobile section• Improve the icon « game » in the search results• Optimize the section « Welcome to PS+ »• Create a global consistency into headingsUSER FEATURES• Display content by categories into the purchasesection• Add gift voucher, wish list and paypal options• Implement an alert feature
  7. 7. ©Elphège Kolingba – Web & PS3 PlayStation Store – UX development suggestions - 30/01/2013 7MAIN THINGS THAT ROCKS INTO THE WEB PS STOREUSER EXPERIENCE• Smooth and easier to use• Faster access to the products (1-3 clicks)• Streaming videos in to the films section• Ranking (best reviewed)USER INTERFACE• Harmony in the graphical charter• PS+ offer is visibile in product sheets• Section account is very easy to findUSER FEATURES• Filtering and sorting• Paypal option
  8. 8. ©Elphège Kolingba – Web & PS3 PlayStation Store – UX development suggestions - 30/01/2013 8AND WHAT MAIN THINGS COULD BE IMPROVEDUSER INTERFACE – Home page• Add Social pluggins on the top of the pages• Add the newsletter box• Reorganize the contents in the central section• Adding videos, films, tvUSER FEATURES – Side inserts (block)• Add filters for the Top reviewed games (PS3, PS VITA)• Add filters for the Top reviewed movies (renting, buying)
  9. 9. ©Elphège Kolingba – Web & PS3 PlayStation Store – UX development suggestions - 30/01/2013 9AND WHAT MAIN THINGS COULD BE IMPROVEDUSER INTERFACE – Landing page (I.E game)• Featured links can be confusing (I.E:Welcome to PS Store pages)• Central section can contain:• Last Games PS3, PS Vita, Mobile• Promotion & offers• Upcoming• A Mobile-friendly web storeUSER FEATURES – Side inserts (block)• Top sellers regardless of categories• Top anticipated games• Most popular games• A Link to go onto top of the page?
  10. 10. ©Elphège Kolingba – Web & PS3 PlayStation Store – UX development suggestions - 30/01/2013 10THE COMMERCIAL PRIORITIES WOULD BE TOIMPROVE USABILITY(UX & UI)« Gamers are now looking atthe Web Store »IMPROVE DISCOVERABILITY(UI & UF)« Getting publishers & brands’products noticed »PS3 STORE WEB STORE
  11. 11. ©Elphège Kolingba – Web & PS3 PlayStation Store – UX development suggestions - 30/01/2013 11HOW THE IMPROVEMENTS WILL BE IDENTIFIEDBENCHMARKINGE-commerce Web/mobilesites (UX, UI, UF)READING STUDIES TOIDENTIFY TRENDSAND ESSENTIALSPRODUCTSFOR THE PS STORECREATING PERSONASWITH THEIR OWNPROFILEAnd scenarios to makethem doing actions onthe PS STORECONDUCTING USERTESTING FOR PROTOYPESINTERNALREQUIREMENTS &ADVISES & FEEDBACKSFROM THE TEAM ANDSTAKEHOLDERS
  12. 12. ©Elphège Kolingba – Web & PS3 PlayStation Store – UX development suggestions - 30/01/2013 12THEIR LEVEL OF IMPORTANCE SHOULD BE MEASUREDUSER EXPERIENCEFix the server 1Improve global speed andframerate2USER INTERFACEPlaystation Mobile section 1 02/25/2013New Welcome PS+ Page 2 02/29/2013USER FEATURESGift Voucher 1 03/12/2013Gift voucher 3 03/18/2013IMPORTANTS SECONDARY SLOTSESSENTIALS RELEASE DATEPS3 PS STORE IMPROVEMENTS PRORITIES02/12/2013
  13. 13. ©Elphège Kolingba – Web & PS3 PlayStation Store – UX development suggestions - 30/01/2013 13AND THEN PRIORITISEDWEB PS STOREMOBILE GAMES LANDING PAGE GO LIVE: May 2013USABILITY TESTS: Mid-April 2013PRIORITY ( 1-3) NUMBER OF PAGE IN THE DOC RELEASE DATEHOME PAGECarousel 1 12Lastest releases container 1 10PS + Reductions 1 36Best Sellers container 3 2 March 2013PRODUCTSHEETSCarrousel with images 1 12 Feb. 2013Link to the PS + offer 2 11 March 2013USERFEATURESFiltering 1 12Sorting 1 12Reviews 3 16Accessibility for pictures (zoom) 3 30Social features 2 16SIDE INSERTS(BLOCKS)Top anticipated games 3 40Top reviewed mobile games 3 40Best sellers 1 40 janv.-13déc.-12Feb. 2013Feb. 2013March 2013Priority (1-3) Page number in the document Release date
  14. 14. ©Elphège Kolingba – Web & PS3 PlayStation Store – UX development suggestions - 30/01/2013 14WITH CUSTOMER NEED DEFINITION AND WIRERAMESI.E - REORGANIZATION IN THE CENTRAL SECTION OF THE WEB PS STORE HOME PAGELatest releases I Games I Films I TV I View all >Promotions & Offers I Sales I Pre orders I Reductions I View all >Best sellers I Games I Films I TV I View all >PS STORE HPCentral Containers : Latest releasesFormat : See wireframeNumber of releases displayed : 4Content description: listing of informationHow it works: clicks, links, featuresEdition: Manual or CMSINFOPriceINFOPriceINFOPriceINFOPriceINFOPriceINFOPriceINFOPriceINFOPriceINFOPriceINFOPriceINFOPriceINFOPrice
  15. 15. ©Elphège Kolingba – Web & PS3 PlayStation Store – UX development suggestions - 30/01/2013 15THANK YOUQ&A

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