Using the Contact Gap Analysis

The Contact Gap Analysis report (Excel spreadsheet) provides the following information for...
MST   MF    Storage   MF - Storage
MCM   MF    Storage   MF - Tape Encryption
MGN   MF    MF        MF - General
INM   NVM...
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Using The Contact Gap Analysis Report

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Explains how to interpret the information in the Contact Database Gap Analysis report.

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Using The Contact Gap Analysis Report

  1. 1. Using the Contact Gap Analysis The Contact Gap Analysis report (Excel spreadsheet) provides the following information for each Enterprise Account. • Enterprise Account ID • Enterprise Account Name • Area • Total CIDB contacts in each campaign. These contacts have generally had some activity with CA in the last two years, but their contact information and their associated campaign most likely have not been verified recently. Some accounts may have no contacts to dozens or hundreds of contacts in one or more campaigns. Those with less than five contacts in one or more campaigns are prime candidates for targeting contact discovery projects. However, before conducting contact discovery, you should cross check against the Do Not Call list as you may not want to acquire contacts in accounts to which we either cannot market or already own the solution. At the bottom of the report are the following calculations for each campaign. • Total Campaign Contacts. These contacts may be in other campaigns as well. • Accounts with No Contacts, 1-4 Contacts and 5+ Contacts. • Minimum Contact Coverage Goal. For all of our Enterprise Accounts this is calculated using the following formula: 5 contacts x 2,654 accounts = 13,270 contacts. • Minimum Contact Coverage Actual. This is calculated by only counting contacts in each account up to the minimum goal of 5. • Minimum Contact Coverage Gap. This is calculated by subtracting the Minimum Contact Coverage Actual from the Minimum Contact Coverage Goal. Below are the 17 priority campaigns and descriptions as identified by Bob Bolds on May 5, 2008l. The SRT and SRC campaigns have the same target audience. FY09 Priority Customer Segment/ FY09 Code Campaign Capability Soln Note AGN APM APM APM INV NVM NVM NVM PGN PPM PPM PPM for IT IAM IAM IAM Identity Management AIC IAM IAM Access Control IGN IAM IAM IAM General SRC Service Mgt IPM CMDB - combined with Service Mgt SRT Service Mgt IPM ITIL - combined with Service Mgt SRI Service Mgt ITAM Asset Management WKM WA/DCA WA Workload Automation/DCA MCP MF APM MF - APM ISS IAM IAM Siteminder MSC MF Security MF- Security (Cleanup) MRM MF NVM MF - Resource Mgt
  2. 2. MST MF Storage MF - Storage MCM MF Storage MF - Tape Encryption MGN MF MF MF - General INM NVM SAM Service Availability DVS NVM DVSM DVSM

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