Vente Privee On Internet

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Vente Privee On Internet

  1. 1. VENTE PRIVEE ON INTERNET
  2. 2. Revenue sources <ul><li>Vente-privee.com has several revenue sources: </li></ul><ul><ul><li>Commission taken by vente-privee.com when it is </li></ul></ul><ul><ul><li>making sales for brands during the destock </li></ul></ul><ul><ul><li>Partnership also with Disneyland </li></ul></ul><ul><ul><li>Sponsoring can bring more customers </li></ul></ul><ul><ul><li>- Market segment: according to customers’ </li></ul></ul><ul><ul><li>interests, vente-privee.com can do market </li></ul></ul><ul><ul><li>segment studies and can sell the studies to the </li></ul></ul><ul><ul><li>brand. </li></ul></ul>
  3. 3. Problems solved for customers  Customer is informed by e-mail of the new sales and when they are starting.  Customer don’t know the new item, tendancies, fashion  Customer is saving time and money. The selling in lasting 2 days.  The customer can see everything in one shot  Discount on item  Expensive items if the customer buy it in a shop Solutions Problems
  4. 4. Problems solved for suppliers  Good relation between the website’s owner and the brand  Vente-privee.com is making studies after each sale for the brand.  Suppliers want to avoid to sell off the last items which give a bad image to the brand.  The brand can keep a good image  Suppliers want to sale the stock without losing too much money.  To destock more easily and faster  Suppliers have a lot of stock Solutions Problems
  5. 5. Problems solved for the company owner. The owner is dealing directly with the brands and not with wholesale like other websites.  Only one big website for private sales in France. Brands can leave because of too much exclusivity with vente-privee.com, in a way they are dependent on the website. Later, vente-privee.com wants to offer the best services for the American market.  Importance of competitors in USA More marketing and communication about the website to make it easier for the new markets.  Difficulties of adaptation to the European markets Solutions Problems
  6. 6. About the article in the newspaper: LesEchos.fr <ul><li>In this article, it is evocating about the success of vente-privee.com: </li></ul><ul><li>- Key success factors </li></ul><ul><li>- The competitors of vente-privee.com </li></ul><ul><li>- Strategies to maintain a good performence </li></ul><ul><li>- Strategy of development internationnaly </li></ul><ul><li>- Conclusion of the first implementations abroad </li></ul><ul><li>- What about the American market? </li></ul><ul><li>Vente-privee.com in numbers </li></ul><ul><li>Link: http://archives.lesechos.fr/archives/2008/lesechos.fr/12/19/300318000.htm?texte=vente-privee.com </li></ul>
  7. 7. Is there any other industry which work like vente-privee.com? <ul><li>The travel industry can work like the model of </li></ul><ul><li>vente-privee.com. </li></ul><ul><li>The customer has to be sponsored to have </li></ul><ul><li>access to the website. </li></ul><ul><li>The customer can suscribe for a sale. </li></ul><ul><li>There are a lot of discount. </li></ul><ul><li>It is for everybody because the offer is very </li></ul><ul><li>diversify </li></ul>
  8. 8. Problems solved for the industry <ul><li>It solves a lot of problems: </li></ul><ul><li>The customer save money and time </li></ul><ul><li>Travels are less expensive </li></ul><ul><li>Events: sales are lasting a few days </li></ul><ul><li>Niche : luxury travels and upscale travels </li></ul><ul><li>Segment market according to customers’ purchases </li></ul><ul><li>Exclusivity of the trip </li></ul><ul><li>Direct booking </li></ul><ul><li>Design thinking </li></ul><ul><li>Less expenses than for a travel agency </li></ul><ul><li>More sales thanks to internet. </li></ul><ul><li>Good image because it is owned by professionals of tourism </li></ul><ul><li>and e-tourism, more reliable </li></ul>
  9. 9. Is there any website like vente-privee.com for the travel industry? <ul><li>There is a website: www.voyage-prive.com </li></ul><ul><li>The objective of these sales is not to destock but to </li></ul><ul><li>give good prices in order that everybody can travel. </li></ul><ul><li>1st website of private sales of travels. </li></ul>
  10. 10. Is there any website like vente-privee.com for the travel industry? <ul><li>The website is represented in Europe. </li></ul><ul><li>The website is lead by a professional of tourism so </li></ul><ul><li>he knows the needs and wants of customers. </li></ul><ul><li>On contrary to other websites like Promovacances </li></ul><ul><li>or Lastminute, the owner is targeting another niche: </li></ul><ul><li>upscale and luxury travels. It can make an important </li></ul><ul><li>difference for customer. </li></ul><ul><li>Better quality and better services. </li></ul>
  11. 11. Some articles about voyage-prive.com <ul><li>http://vente-privee.blog.lemonde.fr/2008/10/06/vente-privee-et-le-voyage/ </li></ul><ul><li>http://www.lechotouristique.com/voyageprive-com-propose-un-nouveau-concept-de-voyage-en-ligne.72873 </li></ul><ul><li>http://www.lechotouristique.com/voyage-prive-com-s-exporte-en-europe.157356 </li></ul><ul><li>http://www.lechotouristique.com/voyageprive-com-la-bonne-formule-pour-vendre-du-voyage.166063 </li></ul><ul><li>http://www.lechotouristique.com/voyage-prive-com-s-exporte-en-europe.141131 </li></ul>

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