Crowdspring

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Crowdspring

  1. 1. CROWD SPRING
  2. 2. Description of the business <ul><li>It is a team who offers possibilities to companies </li></ul><ul><li>to improve their comunication . </li></ul><ul><li>The concept is : </li></ul><ul><li> A buyer posts a project by chosing what he wants </li></ul><ul><li>(logo,illustration, website…). </li></ul><ul><li> Then, he adds desccription about the project. </li></ul><ul><li> Finally, he gives an amount of money for the project. </li></ul><ul><li> After that several creatives will choose this project </li></ul><ul><li>and will create. </li></ul><ul><li>The project has to reach 25 entries, in order that the </li></ul><ul><li>buyer has his money back. Entries are the number of </li></ul><ul><li>propositions made by the creatives for a project. </li></ul>
  3. 3. What problems does it solve for? <ul><li>CUSTOMERS </li></ul><ul><li>  Ideal for a small company which doesn’t have </li></ul><ul><li>a lot of money to make a good communication campaign. </li></ul><ul><li>  Good way of communication for a start-up because </li></ul><ul><li>the project manager knows the end of the creation; he is the </li></ul><ul><li>one who asked for an end-date. </li></ul><ul><li>  Managers save money and time </li></ul><ul><li>  A good Return On Investment </li></ul><ul><li>  Buyers can benefit from creation from people </li></ul><ul><li>worldwide </li></ul>
  4. 4. What problems does it solve for? <ul><li>CUSTOMERS </li></ul><ul><li>  Safe environment for the buyers </li></ul><ul><li>  Thanks to this concept, the company can grow faster, </li></ul><ul><li>it can renew its communication easier without spending too </li></ul><ul><li>much money </li></ul><ul><li>  Buyers can be confident towards the compagny </li></ul><ul><li>because one of the co-founder is an attorney. </li></ul>
  5. 5. What problems does it solve for? <ul><li>CREATIVES </li></ul><ul><li>  Creation of their profil </li></ul><ul><li>  To Set up a portfolio of their realisation </li></ul><ul><li>  To make them known </li></ul><ul><li>  To Earn money </li></ul><ul><li>  To improve their talent by discussing with buyers </li></ul><ul><li>and other creatives </li></ul>
  6. 6. What problems does it solve for? <ul><li>OWNER OF THE COMPANY </li></ul><ul><li>  To make money </li></ul><ul><li>  To gain more and more customers </li></ul><ul><li>  To help people </li></ul><ul><li>  To do what they like doing, to reach their own </li></ul><ul><li>objectives </li></ul><ul><li>  To give a good image of the company by making a </li></ul><ul><li>safe area for both buyers and creatives </li></ul>
  7. 7. Groups served <ul><li>People around the world </li></ul><ul><li>Small business </li></ul><ul><li>One-man shops </li></ul><ul><li>Individuals </li></ul><ul><li>Big companies </li></ul><ul><li>Whoever will ask help to crowdSPRING, </li></ul><ul><li>the team will be there to answer the customers’ </li></ul><ul><li>needs </li></ul>
  8. 8. The business model used on the web: <ul><li>Brockerage Model  Marketplace </li></ul><ul><li>Exchange </li></ul><ul><li>Community Model  Social Networking </li></ul><ul><li>Services </li></ul><ul><li>Manufacturer (Direct) Model  Purchase </li></ul>
  9. 9. The revenues sources <ul><li>Fees 15% </li></ul><ul><li>Brockerage model </li></ul><ul><li>Portfolio </li></ul><ul><li>crowdSPRING appeared on Facebook and </li></ul><ul><li>Twitter. It can make the concept known, so it </li></ul><ul><li>brings new buyers and so more revenues. </li></ul>
  10. 10. Competitors <ul><li>BootB www.bootb.com </li></ul><ul><li>  It’s a direct competitor of crowdSPRING </li></ul><ul><li>  Moreover, they are working more with big </li></ul><ul><li>companies. </li></ul><ul><li>  They look like more diversified </li></ul><ul><li>Denook www.denook.com </li></ul><ul><li>  It is another competitor of crowdSPRING </li></ul><ul><li>  It offers the same services that </li></ul><ul><li>crowdSPRING. </li></ul>
  11. 11. Can the model apply offline? <ul><li>It’s a model which can apply online only. </li></ul><ul><li>Everything is done via internet : posting of the </li></ul><ul><li>project, the payment, the presentation of the </li></ul><ul><li>creatives. </li></ul><ul><li>The work done by creatives is on computer so it is </li></ul><ul><li>easier to use an online way to present their creation </li></ul><ul><li>to the buyer. </li></ul><ul><li>No need to take appointement with all the creatives </li></ul><ul><li>to see their realisations, too much waste of time. </li></ul><ul><li>Online, it is faster. </li></ul>
  12. 12. A sustainable model <ul><li>No need agency to welcome buyers. Only </li></ul><ul><li>a website and its maintenance. </li></ul><ul><li>Less use of energy </li></ul><ul><li>Small team </li></ul>
  13. 13. How to stretch the business? <ul><li>INCREASE USERS OR CUSTOMERS </li></ul><ul><li>  By attracting more big companies </li></ul><ul><li>  More communication about their company, </li></ul><ul><li>what they are doing. </li></ul><ul><li>  More communication about their activity </li></ul><ul><li>but not only in specialised magazines or newspapers </li></ul>
  14. 14. How to stretch the business? <ul><li>EXPAND REVENUES SOURCES - NEW ONES </li></ul><ul><li>  Partnership </li></ul><ul><li>  More advertising from companies’ partner </li></ul><ul><li>  Contest </li></ul><ul><li>  Creation and sale of a book with some of the </li></ul><ul><li>best realisations, organised by activities sector. </li></ul>

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