Online Engagement: Inspire_Equip_Mobilize

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Online Engagement: Inspire_Equip_Mobilize

  1. 1. Online Engagement Relevance The audience cares Commitment about and enjoys this Time and resources content are devoted to building Messages are on Engagement a foundation – content, brand and reflect the community, feedback Builds connections core benefits of the The internal team is organization People are interacting more frequently, or invested in the effort, more deeply helps generate conversation and feels the benefits of a growing social media community 1
  2. 2. Creating Advocates INSPIRE EQUIP MOBILIZE Inspire people to take Equip people with skills, Mobilize people & action that changes the knowledge & abilities networks to take action. world Engage Educate Call to Action Passion Skills Resources Story Abilities Step by step Create Possibilities knowledge Online/offline Transition Connect Information Incentives Open Doors How to’s Create Advocates Be Relevant Leadership Diverse & Inclusive Talking Points Innovate Create Relationships

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