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Crowdfunding Platform OurCrowd - General Electric Partnership

The presentation at Aspen Investment Forum (www.AspenInvestmentForum.com) on January 6th, 2014 about a partnership between one of the largest equity crowdfunding platforms in Europe, OurCrowd and GE.

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Equity Crowdfunding and the Role
of Strategic Corporate Partnerships
David Stark
January 2014

1
November 2013
OurCrowd Overview
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Global leader in equity crowdfunding
Raised $30M in over 38 rounds for 30 companies in 2013
10 deals over $1M
First follow-on deal funded in 4 hours
High-quality, continually improving pipeline of new deals
Experienced investment team - 150 years combined VC experience
Portfolio companies doing very well
Starting to expand our business beyond the Israel base of our business

2
November 2013
“Crowdfunding for real investors”
•
•
•
•
•
•
•
•
•
•
•

Curated site—deals and investors
Select 1-2% of deals we are pitched
We always Co-invest with crowd
Accredited investors only
Managed investments via SPV
Good for companies (one check), Good for investors (protections, rights)
Truly International (investors from 19 countries)
Focus on Follow-on rounds bearing fruit
Mentors program is unique
Taking Board seats in 65-70% of companies
“Crowdbuilding” resonates and works

November 2013
Press Coverage in 2013
“The 5 Most Important New
Companies You Need to Know”
Forbes Online | April 2nd

“Medved's latest mission is to blow up the
exclusivity around tech fundraising”
Bloomberg BusinessWeek | August 1st

“An Israeli company trying to change
the way startups are funded”
CNN Business 360 | April 30th

"The most interesting investment of
the week goes to OurCrowd”
WSJ | Feb 8th

“Crowdfunding for
real investors”
thestreet.com | November

“The platform has been an
enormous success…the
ultimate win-win-win
situation, brought to you by an
new and improved Israel –
innovative & confident.”

4
November 2013
Investing with OurCrowd
1

Accredit online
Browse offerings

2
3
4
5

6

Review diligence
Invest

Track your holdings

Crowdbuilding
5
November 2013
Announcing Strategic Co-Investment Agreement
with General Electric Ventures
• GE will co-invest with OurCrowd in select early stage
companies in the areas of energy, healthcare, software and
advanced manufacturing
• Investing on the same terms as our members/investors
• First time major corporation has made such a commitment
to an equity crowdfunding platform
Sue Siegel, GE Ventures CEO :“OurCrowd has created a unique
platform for dynamic early stage origination and funding. They offer a
quality investment environment and the partnership will give GE
increased access to early innovation.”
6
November 2013

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Crowdfunding Platform OurCrowd - General Electric Partnership

  • 1. Equity Crowdfunding and the Role of Strategic Corporate Partnerships David Stark January 2014 1 November 2013
  • 2. OurCrowd Overview         Global leader in equity crowdfunding Raised $30M in over 38 rounds for 30 companies in 2013 10 deals over $1M First follow-on deal funded in 4 hours High-quality, continually improving pipeline of new deals Experienced investment team - 150 years combined VC experience Portfolio companies doing very well Starting to expand our business beyond the Israel base of our business 2 November 2013
  • 3. “Crowdfunding for real investors” • • • • • • • • • • • Curated site—deals and investors Select 1-2% of deals we are pitched We always Co-invest with crowd Accredited investors only Managed investments via SPV Good for companies (one check), Good for investors (protections, rights) Truly International (investors from 19 countries) Focus on Follow-on rounds bearing fruit Mentors program is unique Taking Board seats in 65-70% of companies “Crowdbuilding” resonates and works November 2013
  • 4. Press Coverage in 2013 “The 5 Most Important New Companies You Need to Know” Forbes Online | April 2nd “Medved's latest mission is to blow up the exclusivity around tech fundraising” Bloomberg BusinessWeek | August 1st “An Israeli company trying to change the way startups are funded” CNN Business 360 | April 30th "The most interesting investment of the week goes to OurCrowd” WSJ | Feb 8th “Crowdfunding for real investors” thestreet.com | November “The platform has been an enormous success…the ultimate win-win-win situation, brought to you by an new and improved Israel – innovative & confident.” 4 November 2013
  • 5. Investing with OurCrowd 1 Accredit online Browse offerings 2 3 4 5 6 Review diligence Invest Track your holdings Crowdbuilding 5 November 2013
  • 6. Announcing Strategic Co-Investment Agreement with General Electric Ventures • GE will co-invest with OurCrowd in select early stage companies in the areas of energy, healthcare, software and advanced manufacturing • Investing on the same terms as our members/investors • First time major corporation has made such a commitment to an equity crowdfunding platform Sue Siegel, GE Ventures CEO :“OurCrowd has created a unique platform for dynamic early stage origination and funding. They offer a quality investment environment and the partnership will give GE increased access to early innovation.” 6 November 2013
  • 7. Proposed Strategic Partnership • Strategic partner retains full discretion and control over the money • Our Crowd provides a guaranteed allocation up to xx% of a given deal or up to $xxxK, whichever is lower • If available, Strategic partner can invest more • Allocation reserved for 10 days or until the deal is 80% funded • Advanced notice of deals going up on the site and at least 2 weeks to make a decision • Decision made at local level (efficiency, flexibility) • No commitment on part of strategic partner to deploy any or all of this money November 2013
  • 8. Partnership Workflow OurCrowd OurCrowd Dealflow (100+ companies/mo.) Meetings with Management (2530/mo.) Priority Deals (10/mo.) Deep Due Diligence (5/mo.) Investment Decision (2-3/mo.) GE Ventures OC/GE Dealflow Meeting Deep Due Diligence Investment Decision (3-5/yr.) 8 November 2013
  • 9. Strategic Value for Corporate Partners • Gaining an early window on innovation • Can make small investments with minimum hassle—local and quick decision making • Gain access to approx 50 deals per year in Israel – If ~30-50% of dealflow is of interest to a corporate partner, they’ll be choosing from 15-25 deals/year • Deploying up to 3-5 small investments each year • Providing an easy, frictionless way to invest • Important seat at the table with early stage companies with critical technologies 9 November 2013
  • 10. Why Strategic partners on Crowdfunding sites? • Crowdfunding is emerging as the new 4th leg of the tech funding ecosystem: joining angels, VC, and corporate investors • Strategics want to “cherry pick” their deals just like individual investors-many are tired of turning it all over to managers • On the other hand they want curated deal flow to provide a safe environment in which to hunt and choose investments • Strategics are challenged and attracted by the ability to move earlier and faster in innovation investments 10 November 2013
  • 11. The Value that Strategics Bring • Huge validation among investors and entrepreneurs • The fact that a strategic is investing at the same price and fees as the crowd proves that “democratization” works • Shared deal flow • Ability to leverage diligence and domain expertise • Provides attractive added value to portfolio companies • Significant source of capital 11 November 2013
  • 12. OurCrowd’s Initial Competitive Advantage: Israel Israel’s Competitive Country Rank  2nd 3rd 4th Total Expenditure on R&D Finland Sweden Japan Flexibility & Adaptability Hong Kong Australia Brazil Entrepreneurship of Managers Malaysia Colombia Taiwan Availability of Scientists and Engineers Japan USA India Hong Kong Taiwan Denmark Sweden Venture Capital Availability Info Technology Skills 1st Edge1 USA Iceland A highly educated workforce, smart governance, and continued international investment opportunities provides Israel with a serious competitive edge in start-up creation over other developed countries. Israel Ranks: • 1st in the world in Medical Device patents per capita • 1st in the world in quality of scientific research institutions • 3rd in the world for total patents per capita • 3rd most scientific papers per capita in the world • 2nd in the world in public expenditure on education Sources: 1 IMF World Competitiveness Yearbook 2011, , WEF – Global 12 Competitiveness Report 2011 November 2013
  • 13. Target of Leading Global Corporations Between 2005 and 2012, these companies all bought at least one Israeli start-up. 13 November 2013
  • 14. Case Study: OurCrowd Invests Alongside Strategic Corporates Stefan Gabriel, president of 3M New Ventures: “The investment in VocalZoom will help us to complement our existing technology in the field [of voice activation], and to collaboratively develop new products for our OEM customers.” “We see a great variety of applications in which people may prefer voice as a means to interact with their personal device environment,” said Robert Visser, vice president of research and development of 3M’s Energy and Electronics business group. “VocalZoom’s signal capturing system adds a critical component to 3M’s technology portfolio in user interfaces and acoustics to enable novel solutions for those spaces.” “Israel is one of the most vibrant technical and entrepreneurial regions in the world and there are plenty of opportunities for 3M. VocalZoom is our very first investment and we look forward to other investments in Israeli high tech startups,” said Nir Leshem, managing director of 3M Israel. 14 November 2013
  • 16. OurCrowd’s Investment Model OurCrowd International (GP) OurCrowd management company OurCrowd investment vehicle Management GP Accredited Investors Special Purpose Vehicle Advisory Control Investment  Strategic Partners  Portfolio Company November 2013 16

Editor's Notes

  1. $20M, 7 deals over $1M : More than Indiegogo, #2 worldwide after KickstarterFollow-on deal for portfolio company:100% of eligible investors exercised preemptive rightsPortfolio companies:Several in process for follow-on rounds at higher valuations, even some early acquisition talks
  2. 1) Accredit online Accreditation depending on residency2) Browse offerings3) Review diligence4) Invest: $10K minimum, investing alongside OurCrowd New Portfolio Reserve product5) Track your holdings: Personal portfolio, quarterly reports6) Crowdbuilding: Supporting companies, building businesses, follow-in rounds
  3. According to the IMF and World Economic Forum
  4. 1) Accredit online Accreditation depending on residency2) Browse offerings3) Review diligence4) Invest: $10K minimum, investing alongside OurCrowd New Portfolio Reserve product5) Track your holdings: Personal portfolio, quarterly reports6) Crowdbuilding: Supporting companies, building businesses, follow-in rounds
  5. 1) Accredit online Accreditation depending on residency2) Browse offerings3) Review diligence4) Invest: $10K minimum, investing alongside OurCrowd New Portfolio Reserve product5) Track your holdings: Personal portfolio, quarterly reports6) Crowdbuilding: Supporting companies, building businesses, follow-in rounds
  6. OurCrowd Management sources, diligences and negotiates terms to select a deal – creates investment SPV [limited partnership].OurCrowd Investment vehicle participates with the lower of $50K or 10% of round into this SPV on the same terms as other investors.Deal launched on site, OurCrowd members are invited to join the SPV as investors. SPV purchases shares in the portfolio company as single shareholder.The GP that manages all SPVs is the OurCrowd International GP.Management Fees and (2% annual x 3) and expenses (4%) are collected at the SPV level and sent to GP.GP sends funds for use by Management Company for operations.At exit, portfolio company sends proceeds to SPV.Initial investment + expenses & 85% of profits distributed to OC members.15% of profits to GP.