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Knowledge Management (KM) is a modern management discipline that is increasingly important for organisations who want to thrive in a knowledge economy. To promote and develop the field, the KM network of Southern Africa is forging a stronger community. To do so, the convener of the Southern African Knowledge Management Summit (SAKMS) employed a methodology from the field of applied theatre: Strategic Narrative Embodiment (SNE). This paper outlines the apparent role that SNE played in shifting the group of KM professionals at the 2016 SAKMS from potential community to coalescence, as outlined by Etienne Wenger’s stages of community development framework. The study makes use of data in the form of the client brief, planning and design documents, facilitation material and responses, delegate feedback and selected interviews. The data is analysed for evidence of the shift (coalescence to community) based on the framework of Wenger and the original brief from the summit convener. The aim is to review the relative success of SNE in achieving the intended shift and offer recommendations for its future employment in such contexts. Finally the study expects to reveal some emergent narratives of KM professionals in Southern Africa and suggest steps for further development.