1.
Benefits
Features
Experience
Needs
Wants
Fears
Substitutes
Product Customer
Value Proposition Canvas
Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.
Company:
Product:
Ideal customer:

2.
Benefits
Features
Experience
Needs
Wants
Fears
Substitutes
Product Customer
Value Proposition Canvas
Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.
Company:
Product:
Ideal customer:
Start here
Why?
How? What?
Rational
Emotional
Hidden
Inertia

3.
Benefits
Features
Experience
Needs
Wants
Fears
Substitutes
Product Customer
Value Proposition Canvas
Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.
Company:
Product:
Ideal customer:
What does it
feel like to use
your product?
Risks of switching
to your product?
What your
product do?
How does your
product work?
What do people
currently do
instead?
What are the emotional
drivers of purchasing?
What are the rational
drivers of purchasing?
What are the
hidden needs?

4.
Benefits
Features
Experience
Needs
Wants
Fears
Substitutes
Product Customer
Value Proposition Canvas
Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.
Company:
Product:
Ideal customer:
Porous
Accelerator
DIY
Incubator
Serious
Business
Productive
environment
Grow the
team
Social
environment
Prestige
Collegial
community
Quiet space
Scalability
Fixed
costs
Harvard of
Accelerators
Advice
Coffee shops
Rented
offices
FundingCustomised
Investment
Grow
bigger
Learn
faster
Productivity
Innovation Warehouse
Startup Accelerator
High Growth Startups

5.
Benefits
Features
Experience
Needs
Wants
Fears
Substitutes
Product Customer
Value Proposition Canvas
Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.
Company:
Product:
Ideal customer:
Everything
everywhere
Never
forget
External
brain
Fast
to use
Easy
syncing
Share notes
with people
Single
system
Fast to
enter things
Rich
meta data
Sync across
devices
Remember
things
Locked into
a system
Loosing
things
Remember
everything
Save
information
Email to
yourself
Text
documents
Write things
down
Include
images
Simple
Evernote
Online notes
Mobile professionals