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STL 221 - Content Marketing by Ed Mayuga

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STL 221 - Content Marketing by Ed Mayuga

  1. 1. EU 221: Marketing Your Knowledge - Content Marketing Through Social Media by Ed Mayuga
  2. 2. Enterprise University is a great networking opportunity! Please introduce yourself… Tell us your name Tell us the company you work for What is the most interesting piece of content that you have recently seen? OR What is the ONE thing that you would like for people to know about your company?
  3. 3. Social Media Marketing Public Relations Content Curation Content Authoring Content Marketin g PR, Media Relations, Reputation Management, Business Development SEO Inbound Marketing EU 205: PR101 EU 221 Video Authoring
  4. 4. Social Media has evolved significantly over the past several years
  5. 5. Social media is not having an impact on clients and potential customers
  6. 6. You need to utilize content marketing , but you are unclear where to start
  7. 7. You’d like a clear understanding of Content Marketing and how to build an audience
  8. 8. 3 Components of Successful Content Marketing
  9. 9. Content Marketing Strategy
  10. 10. TOMA Top Of Mind Awareness Potential customers research Solutions for their needs As potential customers move down the funnel, they may bookmark, file or share information Before making a final decision, they may look for “social proof” Public Relations, Content Authoring, and Content Curation engage potential customers at the top of the Sales Funnel… At the bottom of the funnel, the customer is most- likely to purchase from the subject-matter expert! “Get Customers”
  11. 11. Get-Keep-Grow Customer Development https://sway.com/VvC4Elrq62uTd3KC
  12. 12. The W’s – Who, What, Where, When, and Why
  13. 13. What Type of Content Interests You?
  14. 14. What Type of Content Interests Your Audience?
  15. 15. Who? Buyer Personas
  16. 16. Next, you can market with a Seller’s Persona
  17. 17. How to Author Video Content
  18. 18. Periscope For PC Download – Windows/Mac http://www.shareitforpcdownload.com/peris cope-for-pc-download-windows-mac/
  19. 19. Almost Universally, People (Customers) Like Stories about Pets!
  20. 20. Fair Saint Louis 2016 Sponsorship Video Created at ShopSTL Studios
  21. 21. Upload to YouTube vs. Facebook
  22. 22. 30-second Videos with Instagram
  23. 23. Search Engine Optimization
  24. 24. The Long Tail – Chris Anderson and Niche Marketing
  25. 25. Are You a Subject Matter Expert?
  26. 26. Potential Customers Need Experts!
  27. 27. Social Media Marketing Public Relations Content Curation Content Authoring Content Marketin g PR, Media Relations, Reputation Management, Business Development SEO Inbound Marketing EU 205: PR101 EU 221 Video Authoring
  28. 28. The Curata Content Marketing Pyramid
  29. 29. Content Curation is the Easiest
  30. 30. Writing a Book is the Most-Difficult
  31. 31. Content Authoring – Blogging on WordPress or LinkedIn
  32. 32. WordPress.com vs. Wordpress.org
  33. 33. Publishing on LinkedIn
  34. 34. How do you keep the story going?
  35. 35. Content Curation is the Easiest
  36. 36. Social Media Marketing Public Relations Content Curation Content Authoring Content Marketin g PR, Media Relations, Reputation Management, Business Development SEO Inbound Marketing EU 205: PR101 EU 221 Video Authoring
  37. 37. Easiest Way to Curate Manually Content – Bookmarks & Listly
  38. 38. Social Media Sharing
  39. 39. Social Media Marketing Public Relations Content Curation Content Authoring Content Marketin g PR, Media Relations, Reputation Management, Business Development SEO Inbound Marketing EU 205: PR101 EU 221 Video Authoring
  40. 40. Social Media Platforms
  41. 41. TOMA Top Of Mind Awareness Potential customers research Solutions for their needs As potential customers move down the funnel, they may bookmark, file or share information Before making a final decision, they may look for “social proof” Public Relations, Content Authoring, and Content Curation engage potential customers at the top of the Sales Funnel… At the bottom of the funnel, the customer is most- likely to purchase from the subject-matter expert! “Get Customers”
  42. 42. Get-Keep-Grow Customer Development https://sway.com/VvC4Elrq62uTd3KC
  43. 43. What We Covered Today… Contact Ed Mayuga, AMM Communications, (314) 485-9810 or ed@ammcommunications.com

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