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How to Ensure a Diverse Tech Event - SXSW Interactive 2011


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How to Ensure a Diverse Tech Event - SXSW Interactive 2011

  1. 1. How to Ensure a Diverse Tech Event#diverseevents<br />Erica Mauter<br />SXSW Interactive<br />March 12, 2011<br />
  2. 2. Hi, I’m Erica<br /><br />@swirlspice<br />I have under- and over-represented identities<br />
  3. 3. What is Diversity?<br />Diversity = awareness/appreciation of others<br />Cultural Competency = skills to relate across cultural lines<br />Social Justice = structural barriers to different groups’ participation (aka 'isms')<br />
  4. 4. Oppression and Structural Barriers<br />Dominant vs Marginalized Groups<br />Race, gender, sexual orientation, ability, class, gender ID, ecosystem-specific categories<br />Oppression (isms) = <br />Prejudice (Attitudes/Behaviors, conscious/unconscious)<br />+<br />Power (Individual, Cultural, Institutional)<br />
  5. 5. Privilege<br />An unearned advantage that a dominant group has over marginalized groups<br />Invisible Knapsack<br />
  6. 6.
  7. 7. Privilege<br />The ability of one group to control the cultural norms<br />Prejudices of dominant groups creating and otherwise participating in an event + Cultural/Institutional Power of being the dominant group = Structural Barriers to the participation of marginalized groups<br />
  8. 8. Help! Help! I'm being repressed!<br />
  9. 9. What’s Your Goal?<br />Same content, more diverse audience<br />OR<br />Same audience, more diverse content<br />FALSE DICHOTOMY!<br />
  10. 10. How To Diversify<br /><ul><li>Awareness around issues
  11. 11. Skills to talk about them
  12. 12. Plan of action</li></li></ul><li>
  13. 13. Attendees<br />Underrepresented/Marginalized Groups<br />Show up<br />Speak up<br />Observe<br />Communicate<br />Overrepresented/Dominant Groups<br />Observe<br />Communicate<br />
  14. 14.
  15. 15. Sponsors<br />Awareness<br />Do your homework! Be aware of the issues attendees and organizers face<br />Skills<br />Develop an action plan – communicate/collaborate with organizers/attendees/presenters/etc to meet their needs<br />Actions<br />Make broad-based diversity a component of your sponsorship<br />Scholarships<br />Featured content<br />
  16. 16. Presenters<br />Seek diverse content for your presentation<br /><ul><li>SXSW’s V.O.W.E.L. guideline – Variety, Opinion, Women, Ethnicities, Location</li></ul>Lift as you climb<br /><ul><li>Give your friends ideas, help, courage</li></ul>Don’t tokenize<br /><ul><li>Make the underrepresented talk about issues related to their underrepresented status</li></li></ul><li>
  17. 17. Organizers<br />Many points in the process<br />Concept<br />Marketing<br />Content<br />Audience<br />Iterative process<br />
  18. 18. Organizers<br />Concept<br />Have a diversity policy<br /><br />Tells you what their goal is and how you can help<br />Have diverse voices at the organizing table<br />Integrate the policy with the event concept, place broad-based diversity at the center of the event<br />Marketing<br />Communicate the policy everywhere<br />Broaden outreach and advertising channels<br />
  19. 19. Organizers<br />Content<br />Crowdsource<br />Curate<br />Support presenters<br />Guidelines<br />Help find other participants<br /><br />Audience<br />Event location<br />Ticket distribution<br />
  20. 20. Why bother? IMPACT!<br />$$$<br />Image + Quality > Marketing > Sales<br />Intellectual<br />Mono-dimensional is boring<br />Broaden reach of tech<br />Social<br />Use your powers for good not for evil<br />
  21. 21. In Summary<br />Diversity = awareness/appreciation of others<br />Cultural competency = skills to relate across cultural lines<br />Social justice = Actions to remove structural barriers to marginalized groups’ participation<br />Inclusion<br />Representation<br />Structural Barriers to Participation<br />
  22. 22. Follow Up<br />Rate this panel<br />SXSW Go app<br />Follow the topic<br /><br />#diverseevents<br />Contact me<br />Erica Mauter<br /><br />@swirlspice<br />