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2015 Colorado State University Branding Principles

Colorado State University campaign strategy and executions.

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2015 Colorado State University Branding Principles

  1. 1. Branding Principles 2014-2015
  2. 2. CSU IS A COMMUNITY UNITED BY A COMMON BELIEF:
 We have the power to make tomorrow better than today.
  3. 3. WE ARE A COMMUNITY IN CONSTANT FORWARD MOTION. WE ARE THINKERS AND MAKERS ARTISTS AND POETS GROWERS AND HEALERS AND WE’RE HERE TO TAKE ON WHAT’S NEXT. BECAUSE CURIOSITY IS WHAT DEFINES US, AND OUR PASSION IS WHAT DRIVES US.
  4. 4. WE ARE THE STATE OF PROGRESS
  5. 5. JOIN THE DISCUSSION #CSUMAGAZINE COLORADO STATE THE MAGAZINE FOR ALUMNI AND FRIENDS FALL 2014 STATE OF THE FUTURE A RECORD YEAR IN FUNDRAISING | THE CSU EFFECT HAMMON MAKES HISTORY | 100 YEARS OF HOMECOMING
  6. 6. Guiding Communication Principles: • Storytelling -not- Promises/Claims • Authentic -not- Manufactured • A Unifying Narrative - not- Disconnected Stories
  7. 7. “STATE OF” Admissions Brand Athletics “FIND YOUR STATE” “MAKE A STATEMENT” Fundraising One brand. Many ways to engage. “STATE YOUR PURPOSE”
  8. 8. “STATE OF” Admissions Brand Athletics “FIND YOUR STATE” “MAKE A STATEMENT” Fundraising One brand. Many ways to engage. “STATE YOUR PURPOSE”
  9. 9. Watch "Find Your State"
  10. 10. “STATE OF” Admissions Brand Athletics “FIND YOUR STATE” “MAKE A STATEMENT” Fundraising “STATE YOUR PURPOSE”
  11. 11. “STATE OF” Admissions Brand Athletics “FIND YOUR STATE” “MAKE A STATEMENT” Fundraising “STATE YOUR PURPOSE”
  12. 12. Watch "State Your Purpose"
  13. 13. Colleges/Units External Audiences: Lean into the CSU brand identity. Institutional Brand Internal Audiences: Unique and varied, yet connected to the overarching brand identity. Visual Brand Strategy
  14. 14. TYPOGRAPHY PRIMARY LOGO SECONDARY LOGO COLORS ILLUSTRATION WORD MARK PATTERN | TEXTUREPHOTOGRAPHY PRIMARY HEADLINES KLAVIKA SECONDARY HEADLINESVITESSE BRAND FONTVITESSE BRAND FONTKLAVIKA BRAND FONTPROXIMA NOVA BODY COPY: PROXIMA NOVA. Tem ius si unt. Ut quo magnam, nihil modit, veligenda illuptae lam eosse sam conseque conem repuda pori nim imi, torere aut essintur sequossim ad ut liquam. Tem ius si unt. Ut quo magnam. BODY COPY: ELENA. Tem ius si unt. Ut quo magnam, nihil modit, veligenda illuptae lam eosse sam conseque conem repuda pori nim imi, torere aut essintur sequossim ad ut liquam. Tem ius si unt. Ut quo magnam, nihil modit, veligenda illuptae lam. C: 79 M: 0 Y: 100 K: 75 C: 0 M: 5 Y: 50 K: 25 C: 17 M: 86 Y: 99 K: 6 C: 29 M: 0 Y: 100 K: 0 C: 97 M: 21 Y: 33 K: 73 C: 0 M: 21 Y: 97 K: 0 C: 73 M: 0 Y: 55 K: 0 C: 73 M: 98 Y: 74 K: 30 TYPOGRAPHY PRIMARY LOGO SECONDARY LOGO COLORS ILLUSTRATION PATTERN | TEXTURE PHOTOGRAPHY BRAND FONTVITESSE BRAND FONTPROXIMA NOVA BODY COPY: PROXIMA NOVA. Tem ius si unt. Ut quo magnam, nihil modit, veligenda illuptae lam eosse sam conseque conem repuda pori nim imi, torere aut essintur sequossim ad ut liquam. Tem ius si unt. Ut quo magnam. BODY COPY: ELENA. Tem ius si unt. Ut quo magnam, nihil modit, veligenda illuptae lam eosse sam conseque conem repuda pori nim imi, torere aut essintur sequossim ad ut liquam. Tem ius si unt. Ut quo magnam, nihil modit, veligenda illuptae lam. HEADLINES: TUNGSTEN. C: 79 M: 0 Y: 100 K: 75 C: 0 M: 5 Y: 50 K: 25 HEALTH AND HUMAN SCIENCES NATURAL SCIENCES TYPOGRAPHY PRIMARY LOGO SECONDARY LOGO COLORS ILLUSTRATION PATTERN TEXTURE PHOTOGRAPHY PRIMARY HEADLINESTITILLIUM BOLD SECONDARY HEADLINES VITESSE BOLD Body copy: Elena. Egerit, ortempl iustantia propone mis. Evideris hachucte num paremei forum us, quam te, acchus, dem atimum at. Aperoporbi it. To mentem st crum perio, se redieni hiliis poIllandes molorrum quam aut aboresci dent, alitiatenis est quam, non percia cus, qui odis solupti nihicti onsequas as cus volorrum Body copy: Elena. Egerit, ortempl iustantia propone mis. Evideris hachucte num paremei forum us, quam te, acchus, dem atimum at. Aperoporbi it. To mentem st crum perio, se redieni hiliis poIllan des molorrum quam aut aboresci dent, alitiatenis est quam, non percia cus, qui odis solupti nihicti onsequas as cus volorrum PROXIMA NOVA AGRICULTRAL SCIENCES BODY COPY: ELENA. Tem ius si unt. Ut quo magnam, nihil modit, veligenda illuptae lam eosse sam conseque conem repuda pori nim imi, torere aut essintur sequossim ad ut liquam. Tem ius si unt. Ut quo magnam, nihil modit, veligenda illuptae lam. TYPOGRAPHY PRIMARY LOGO UNIT SIGNATURE COLORS ICONOGRAPHY PATTERN/TEXTUREPHOTOGRAPHY BODY COPY: PROXIMA NOVA. Tem ius si unt. Ut quo magnam, nihil modit, veligenda illuptae lam eosse sam conseque conem repuda pori nim imi, torere aut essintur sequossim ad ut liquam. Tem ius si unt. Ut quo magnam. PRIMARY HEADLINES INDUSTRY DEMI/BOLD SECONDARY HEADLINES INDUSTRY BOOK/LIGHT TBD NATURAL RESOURCES
  15. 15. ELEMENTSCOLLEGE OF NATURAL SCIENCES | BOTANY & BENEVOLENCE | SCHOLARSHIPS | LAUREL VILLAGE WINTER2015
  16. 16. ENR ICH G R A D U AT E S T U D I E S I N C O M M U N I C AT I O N C O M M U N I C AT I O N S T U D I E S College of Liberal Arts
  17. 17. WATCH "THE CSU EFFECT"
  18. 18. LINDSAY CONNORS lindsay.connors@colostate.edu ELIAS MARTINEZ
 elias.martinez@colostate.edu Questions?

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