We get it.   You want to show us             that you are                 human,                 that you care,           ...
((and Twitter can be a   great and appropriate place           to do these things)
so you tell us you areand thatandand make sure we know that                         etc. etc. etc.
Perhaps you are worried that    if you don’t tweet    about a given crisis,        Your followers will think you are      ...
We won’t.        We won’t notice you at all               if you don’t tweet               about the crisis               ...
and occasionally, even for            a brand, it is okay            not to be noticed, even                              ...
So, please, unless you have usefulinformation to impart to yourfollowers about or during a crisis--
telling us that you arethinking and praying--           (you can use the time you           spend going respectfully      ...
and that silence willshow us    that you are       human,       ,  that you care,                   that you are          ...
An Open Letter to Brands on Twitter About Tweeting During Crises
An Open Letter to Brands on Twitter About Tweeting During Crises
An Open Letter to Brands on Twitter About Tweeting During Crises
Upcoming SlideShare
Loading in …5
×

An Open Letter to Brands on Twitter About Tweeting During Crises

9,602 views

Published on

Published in: Technology, Business
2 Comments
12 Likes
Statistics
Notes
No Downloads
Views
Total views
9,602
On SlideShare
0
From Embeds
0
Number of Embeds
3,225
Actions
Shares
0
Downloads
26
Comments
2
Likes
12
Embeds 0
No embeds

No notes for slide

An Open Letter to Brands on Twitter About Tweeting During Crises

  1. We get it. You want to show us that you are human, that you care, that you are about more than just you.
  2. ((and Twitter can be a great and appropriate place to do these things)
  3. so you tell us you areand thatandand make sure we know that etc. etc. etc.
  4. Perhaps you are worried that if you don’t tweet about a given crisis, Your followers will think you are callous or on the “side” of the terrorists or the explosion or the sinkhole.
  5. We won’t. We won’t notice you at all if you don’t tweet about the crisis or don’t tweet* during the crisis*unless tweeted to
  6. and occasionally, even for a brand, it is okay not to be noticed, even just and fitting not to be noticed*.*C’mon, I’m only talking a few hours here.
  7. So, please, unless you have usefulinformation to impart to yourfollowers about or during a crisis--
  8. telling us that you arethinking and praying-- (you can use the time you spend going respectfully silent on Twitter--so others can disseminate important information uninterrupted by tweets that ultimately come off as commercials-- to think and pray)
  9. and that silence willshow us that you are human, , that you care, that you are about more than just you.

×