Applying                             Lean principles to                              content strategy                     ...
1. What is Lean?             A process for making things             Used today in healthcare and             other areas ...
It’s different from                             The Lean Startup                       That asks,                       Ho...
Lean in a nutshell                     Add nothing but                   value to the                             customer...
There are 3, 7 or 8                               wastes in Lean                                  Not adding value        ...
2.How can Lean help                         the user experience?                               Maximise value for them?   ...
Waste - for the user                                   Content that’s not needed or                                   Does...
Are you‘processing                                  waste’?                       Do you have an                       effi...
3. How can Lean help                       the content creation                             process?Thursday, 28 February ...
A Lean project plan                   Is there a                                                        Implementation    ...
Waste - for the writer                             Creating content that’s not needed                             Editing/...
Lots of Lean concepts                          we could use         Value Stream Mapping         Voice of The Customer    ...
One piece flow                Instead of batch processing                     even though it’s counterintuitive            ...
One piece flow                       Review topics as soon as                       possible?                       Transla...
Runners, Repeaters and                       Strangers                       90% Runners                       9% Repeater...
Andon cord &                               Poke Yoke                       If there is a problem,                       an...
Lean and Agile               Helps you identify when               “document late” is a bad idea               (by causing...
4. What are the                                takeaways?Thursday, 28 February 2013
What Lean offers             Makes problems visible             Better way to assess and apply             structured/adap...
What Lean offers             Better deliverables             More efficient system                                         ...
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Applying Lean principles to content strategy

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My Lightning Talk at the London Content Strategy Meet Up: Feb 2013

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Applying Lean principles to content strategy

  1. 1. Applying Lean principles to content strategy Ellis Pratt Clear and simple information your users will loveThursday, 28 February 2013
  2. 2. 1. What is Lean? A process for making things Used today in healthcare and other areas A relative of Agile & Six SigmaThursday, 28 February 2013
  3. 3. It’s different from The Lean Startup That asks, How can we build a viable business before the money runs out? and uses Lean methods to find the answer Lean ≠ minimalismThursday, 28 February 2013
  4. 4. Lean in a nutshell Add nothing but value to the customer Minimise wasteThursday, 28 February 2013
  5. 5. There are 3, 7 or 8 wastes in Lean Not adding value Overburden Too difficult / Too much Unevenness WaitingThursday, 28 February 2013
  6. 6. 2.How can Lean help the user experience? Maximise value for them? Minimise when they are wasteful?Thursday, 28 February 2013
  7. 7. Waste - for the user Content that’s not needed or Doesn’t meet their needs Too difficult or detailed Delays in finding informationThursday, 28 February 2013
  8. 8. Are you‘processing waste’? Do you have an efficient process, but you’re producing something that add little value to the user?Thursday, 28 February 2013
  9. 9. 3. How can Lean help the content creation process?Thursday, 28 February 2013
  10. 10. A Lean project plan Is there a Implementation compelling need Current state plan to do the work? How we measure Result from Desired state success change Risks, limitations, Roles and Lessons learnt issues responsibilitiesThursday, 28 February 2013
  11. 11. Waste - for the writer Creating content that’s not needed Editing/multiple drafts Too much work and Not enough time Delays in approving & publishing contentThursday, 28 February 2013
  12. 12. Lots of Lean concepts we could use Value Stream Mapping Voice of The Customer Sort-Set-Shine-Standardise-Sustain Cycle/lead/takt time Push and Pull/Just-in-time Rapid Improvement Event Focus Improvement TeamsThursday, 28 February 2013
  13. 13. One piece flow Instead of batch processing even though it’s counterintuitive You’ll spot errors much more quickly Image: Geoff RixonThursday, 28 February 2013
  14. 14. One piece flow Review topics as soon as possible? Translate as soon as a topic is completed? Publish as soon as a topic is completed?Thursday, 28 February 2013
  15. 15. Runners, Repeaters and Strangers 90% Runners 9% Repeaters 1% Strangers Image © Mark EatonThursday, 28 February 2013
  16. 16. Andon cord & Poke Yoke If there is a problem, anyone can stop the line Swarm around the problemThursday, 28 February 2013
  17. 17. Lean and Agile Helps you identify when “document late” is a bad idea (by causing other wastes not considered by Agile)Thursday, 28 February 2013
  18. 18. 4. What are the takeaways?Thursday, 28 February 2013
  19. 19. What Lean offers Makes problems visible Better way to assess and apply structured/adaptive/intelligent content etcThursday, 28 February 2013
  20. 20. What Lean offers Better deliverables More efficient system Free mini ebook ellis@cherryleaf.comThursday, 28 February 2013

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