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Ellis Jones - Social Recruitment in the Aged Care Sector

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Presentation on the broader recruitment challenges in the Aged Care industry and how social recruitment is positioned to respond to these.

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Ellis Jones - Social Recruitment in the Aged Care Sector

  1. 1. From Hunter toGatherer.Social Recruitmentin Aged Care.Kate Crawshaw – Ellis Jones
  2. 2. This presentation isnot about socialmedia. w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046  
  3. 3. Thispresentationis aboutattractinggreat nursesto yourbusiness andkeepingthem. w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046  
  4. 4. The Business Case.•  Ongoing shortage of qualified nurses in the sector•  Traditional channels are expensive and not delivering.•  Engage with the 90% of candidates not actively seeking work•  Very little differentiation between employer brands in this sector•  Your candidates use social networks w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046  
  5. 5. ‘Head hunting’. w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046  
  6. 6. What is social recruitment?Social recruitment is at the intersection of social media,stakeholder engagement and recruitment•  Target the networks of your preferred candidates•  Provide a compelling insight to the culture of the employer•  Transform employees into advocates•  Deliver an easy mechanism for employees to share to peers•  Activity (and impact) is highly measurable w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046  
  7. 7. What is social recruitment? w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046  
  8. 8. What is social recruitment?•  Developing a differentiated employee brand•  Understanding why people want to work for you•  Telling this story online – in your spaces and where your candidates ‘hang out’•  Enabling employees and clients to advocate•  Connecting to potential employees beyond a specific role w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046  
  9. 9. A#ract   Source   Engage   Screen   Offer  
  10. 10. What is social recruitment?•  Integrated activity•  Many voices•  Roles across the organisationNot driven by technology - driven by people. w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046  
  11. 11. Employee   HR   HR   HR   StrategyInsight   &   Training   Engage   Systems  Candidate   Marke/ng   Marke/ng   Marke/ng   Execu/ve   Execu/ve  
  12. 12. An integratedapproach
  13. 13. Case StudyNeedles in thehaystack w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046  
  14. 14. Treescapers.• Critical shortage of arborists in Australia.• Major advertising/trade fair expenses.• New to social networking.• International social network recruitment strategy.• Content rich blog and FB pages www.treescapers.com.au     to share the story.• Staff engagement to leverage     networks and source content.  • Require approx. 40 arborists per year w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046  
  15. 15. Facebook w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046  
  16. 16. Facebook w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046  
  17. 17. Career Site w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046  
  18. 18. Measured outcomes.Recruitment Outcomes•  Size of talent pool•  Cost of hire•  Quality of hire•  Employee referrals•  Content development•  Brand awareness in broader social / industry and education networks w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046  
  19. 19. Measured outcomes.Broader Outcomes•  Employee engagement and insight•  Client engagement and insight•  Increased community awareness•  Showcase of organisation•  Content library for use in other segments w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046  
  20. 20. w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046  
  21. 21. Here’s Olga w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046  
  22. 22. Risk vs Opportunity
  23. 23. Getting Started.•  Purpose•  Identify what success looks like•  Identify risks and how to tackle them•  IT is an enabler, not a strategist•  Metrics - Organisational ROI is not Facebook ROI•  Pilot•  Employee Education / Guidelines – Everyone is an advocate•  Resourcing w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046  
  24. 24. Questions.Kate Crawshaw, Director Engagementkate@ellisjones.com.au web.  ellisjones.com.au      p. 03 9416 0046 twi1er.  @ellisjoneslive    m. 0433 616 396 blog.  ellisjones.com.au/twitter. @katecrawshaw blog    Except  where  otherwise  stated,  photos  courtesy  of  Wikicommons  using  CreaBve  Commons  license.  Thanks  to  the  following  contributors:    “Nurses  are  needed  now”  US  NaBonal  Archives  and  Records  AdministraBon     w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046  

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