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Come fly with me
Involving new audiences
Mark Crosby – National Volunteering Manager
Becky White – VCI Consultant – Midlan...
2020 Volunteering Vision
• Volunteers involved in every
aspect of our work
• All staff confident and capable of
working wi...
The new old: flexibility
The new young: skills
development
‘New Old’ → Curious Minds
“I know I’m old, but I don’t consider
myself old”
“I can’t sit still, gotta keep moving”
“Having...
‘New Young’→ Young Experience Seekers
“Being able to say you’ve done voluntary
work with a recognised charity when you’ve
...
Families → Explorer Families
“You’re killing two birds aren’t you? It’s a
really good day out, quality time with the
kids,...
Our philosophy
Living & Giving isn’t simply about shops, it's a
philosophy. It's a collaboration of people’s
ideas, belief...
What does a Mary’s L&G store look like?
• High design values
• Attention to detail
• Restoration where possible
• Unique
•...
and on the inside?
Westbourne Grove
The Library, Primrose Hill
Door handle detail, Barnes
‘I’ve never shopped in a
charity shop before but
Living & Giving is different.
It’s lovely. I just spent £200!’
- Liz, cus...
• Our people*
• Attracts people to run the community shops*
• New group who ‘match’ the brand*
• Mary Portas
• Community l...
How do we respond?
1. Adapt your offer to be more flexible and give more choice
2. Make the most of new forms of technolog...
Changing Rooms Workshop @ Convestival 2013
Changing Rooms Workshop @ Convestival 2013
Changing Rooms Workshop @ Convestival 2013
Changing Rooms Workshop @ Convestival 2013
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Changing Rooms Workshop @ Convestival 2013

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Changing Rooms Workshop @ Convestival 2013

  1. 1. Come fly with me Involving new audiences Mark Crosby – National Volunteering Manager Becky White – VCI Consultant – Midlands Dave Morton – VCI Consultant – Northern Ireland Rachael Bayley – Head of Volunteering Development – Save the Children
  2. 2. 2020 Volunteering Vision • Volunteers involved in every aspect of our work • All staff confident and capable of working with volunteers
  3. 3. The new old: flexibility The new young: skills development
  4. 4. ‘New Old’ → Curious Minds “I know I’m old, but I don’t consider myself old” “I can’t sit still, gotta keep moving” “Having retired, having the belief that you can actually bring your skills to volunteer work, it makes you feel good. Good about it. You know I am a school governor but that’s not a skill really. That’s for the community”
  5. 5. ‘New Young’→ Young Experience Seekers “Being able to say you’ve done voluntary work with a recognised charity when you’ve come out of university is always a good thing” “That’s why the broom...the riot clean ups, there was no interview process for that. It was on Twitter people turned up, and they started cleaning that day. If anything came out of that, people appreciated the speed and being part of something immediate”
  6. 6. Families → Explorer Families “You’re killing two birds aren’t you? It’s a really good day out, quality time with the kids, but also you feel like you’re doing something as well” “That’s certainly the reason I haven’t looked into National Trust volunteering. I assumed I wouldn’t be able to because I have a 4 year old, 6 year old and 8 year old - so how could I possibly? So if there was something we could do that would certainly interest me”
  7. 7. Our philosophy Living & Giving isn’t simply about shops, it's a philosophy. It's a collaboration of people’s ideas, beliefs and values. It's about people giving time, energy, passion and most importantly - doing what they can. It is based on the idea of a cooperative, with community involvement at the heart of each shop. Living & Giving shouldn't just inspire the community, it should bring the community to life.
  8. 8. What does a Mary’s L&G store look like? • High design values • Attention to detail • Restoration where possible • Unique • Reclaimed aesthetic • Tasteful and comforting • Mary’s touch • Attracts new audience*
  9. 9. and on the inside? Westbourne Grove The Library, Primrose Hill Door handle detail, Barnes
  10. 10. ‘I’ve never shopped in a charity shop before but Living & Giving is different. It’s lovely. I just spent £200!’ - Liz, customer
  11. 11. • Our people* • Attracts people to run the community shops* • New group who ‘match’ the brand* • Mary Portas • Community lead* • Unique product mix • Soulful shopping experience* • Customer service* • Celebrity endorsement • Exclusive events programme • 100% of profit goes to Save the Children • We save children’s lives What makes Living & Giving special? Rachael Bayley, Head of Volunteering Development, r.bayley@savethechildren.org.uk 07500 792 746
  12. 12. How do we respond? 1. Adapt your offer to be more flexible and give more choice 2. Make the most of new forms of technology and communication 3. Recognise new and existing skills 4. Ensure volunteering is enjoyable and of mutual benefit 5. Build relationships over time

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